Introduction to quality engineering : designing quality into products and processes
Citations
428 citations
201 citations
Cites background from "Introduction to quality engineering..."
...…(e.g. Ahireet al., 1996; Black and Porter, 1996; Feigenbaum, 1991; Garvin 1983, 1984; Ishikawa, 1986, 1990; Powell, 1995; Saraphet al., 1989; Taguchi, 1986; Taguchiet al., 1989; Yusof and Aspinwall, 1999) repeatedly discuss the importance of critical factors such as leadership involvement,…...
[...]
197 citations
Cites methods from "Introduction to quality engineering..."
...Our experimental design is based on a Taguchi (1986) orthogonal array design, which is rare in marketing research....
[...]
...We therefore adopted a Taguchi (1986) orthogonal array design, which reduced the required number of cells to 256 (16 combinations of design elements per product 4 products 4 firms)....
[...]
...Together with a specialized online content agency, we designed and created mock Amazon product web pages for each product that varied the 13 design elements on two levels each, according to an orthogonal array design (Taguchi 1986)....
[...]
...On these pages, we manipulated 13 design elements according to an orthogonal array design (Taguchi 1986) and then tested the pages among 10,470 randomly assigned respondents....
[...]
188 citations
Cites background from "Introduction to quality engineering..."
...Product quality research studies the factors that influence the resultant quality of the artifacts (Taguchi 1986)....
[...]
147 citations
Cites background from "Introduction to quality engineering..."
...Robust Parameter Design (RPD) [5]–[7] systematically characterises the influence of uncontrollable variables and noise....
[...]
References
428 citations
201 citations
197 citations
188 citations
147 citations