진정성 (authenticity) 효과
01 Dec 2013-Vol. 57, Iss: 6, pp 7-34
TL;DR: In this paper, the authors proposed a method to improve the quality of the information provided by the users by using the information gathered from the users of the service provider, such as:
Abstract: 본 연구는 21세기 기업경영의 가장 중요한 트렌드인 진정성의 효과를 조직-공중 관계성, 기업명성, 공중의 구매행동 차원에서 고찰하였다 특히, 이들 간의 관계에 대한 실증적 검증을 통해 PR학의 중심을 차지하고 있는 관계관리와 명성관리 논의를 확장시키고, 진정성의 결과로 조직효과 차원의 공중의 구매행동을 살펴봄으로써 기업경영에서 진정성의 실질적 중요성을 입증해내고자 하였다 연구결과, 공중은 진정성이 있다고 인식하는 기업과의 관계에 더 만족하는 것으로 나타났으며, 조직-공중관계의 질은 진정성이 구매행동의도에 미치는 영향에 있어 매개적 역할을 하는 것으로 검증되었다 또한 기업의 진정성은 공중의 기업명성에도 유의미한 영향을 미치고 이것이 구매행동이나 추천의도와 같은 행동적 결과로 이어져 조직효과성을 높이는 것으로 나타났다 반면 구매행동의도에 대한 진정성의 효과는 유의미하지 않아 기업의 진정성 그 자체가 바로 구매행동으로 이어지지 않는 것으로 입증되었다 즉, 진정성이 구매행동의도에 미치는 영향에 있어 조직-공중관계성, 기업브랜드의 명성이 완전 매개의 역할을 하는 것으로 나타나 기업의 재무적 경영성과와 효과창출에 있어 진정성의 실천을 통한 공중관계 관리와 기업명성의 구축이 무엇보다 중요함이 입증되었다 또한 본 연구는 제시한 모델의 설명력이 710%로 나타나 조직-공중관계성의 질, 기업명성을 매개로 하는 진정성의 효과 모델이 재무적 성과 측면에서의 조직효과 창출에 적용할 수 있는 모델임을 보여주고, 진정성의 상업화에 대한 주의와 함께 실무적 시사점을 제시하였다
Citations
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TL;DR: Authentic Leadership Development (ALD) as mentioned in this paper is an emerging field of research in the field of leadership development, with a focus on transforming, charismatic, servant, and spiritual leadership perspectives.
Abstract: This Special Issue is the result of the inaugural summit hosted by the Gallup Leadership Institute at the University of Nebraska-Lincoln in 2004 on Authentic Leadership Development (ALD). We describe in this introduction to the special issue current thinking in this emerging field of research as well as questions and concerns. We begin by considering some of the environmental and organizational forces that may have triggered interest in describing and studying authentic leadership and its development. We then provide an overview of its contents, including the diverse theoretical and methodological perspectives presented, followed by a discussion of alternative conceptual foundations and definitions for the constructs of authenticity, authentic leaders, authentic leadership, and authentic leadership development. A detailed description of the components of authentic leadership theory is provided next. The similarities and defining features of authentic leadership theory in comparison to transformational, charismatic, servant and spiritual leadership perspectives are subsequently examined. We conclude by discussing the status of authentic leadership theory with respect to its purpose, construct definitions, historical foundations, consideration of context, relational/processual focus, attention to levels of analysis and temporality, along with a discussion of promising directions for future research.
3,866 citations
Cites background from "진정성 (authenticity) 효과"
...While a discussion of these philosophical and psychological treatments of authenticity is beyond the scope of this article, interested readers are again referred to work of Harter (2002) and Erickson (1995)....
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...…we present definitions for the constructs of authenticity, authentic leaders, authentic leadership, and authentic leadership development, several of which are introduced in this special issue, with the intent of clarifying these constructs at the very earliest stages of theory development....
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...Excellent reviews of the origins and history of authenticity within the fields of philosophy and psychology are provided by Harter (2002) and Erickson (1995)....
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...We address below six points noted by Hunt (2004), including definition, purpose, historical context, levels of analysis, relational, and dynamic aspects of leadership....
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...…be they thoughts, emotions, needs, wants, preferences, or beliefs, processes captured by the injunction to dknow oneselfT Q and bfurther implies that one acts in accord with the true self, expressing oneself in ways that are consistent with inner thoughts and feelingsQ (Harter, 2002, p. 382)....
[...]
TL;DR: Servant leadership is a new field of research for leadership scholars as discussed by the authors, and it is argued that leaders who combine their motivation to lead with a need to serve display servant leadership.
1,536 citations
Cites background from "진정성 (authenticity) 효과"
...Authenticity is closely related to expressing the “true self,” expressing oneself in ways that are consistent with inner thoughts and feelings (Harter, 2002)....
[...]
TL;DR: In this paper, the authors show that the implications of self-congruence for consumers' emotional brand attachment are complex and differ by consumers' product involvement, consumers' individual difference variables, and the type of selfcongruence (fit of the brand's personality with the consumer's actual self versus with the consumers' ideal self).
Abstract: Creating emotional brand attachment is a key branding issue in today's marketing world. One way to accomplish this is to match the brand's personality with the consumer's self. A key question, however, is whether the brand's personality should match the consumer's actual self or the consumer's ideal self. On the basis of two empirical studies of 167 brands (evaluated by 1329 and 980 consumers), the authors show that the implications of self-congruence for consumers' emotional brand attachment are complex and differ by consumers' product involvement, consumers' individual difference variables, and the type of self-congruence (fit of the brand's personality with the consumer's actual self versus with the consumer's ideal self). On a general level, actual self-congruence has the greatest impact on emotional brand attachment. Product involvement, self-esteem, and public self-consciousness increase the positive impact of actual self-congruence but decrease the impact of ideal self-congruence on emotio...
974 citations
Cites background from "진정성 (authenticity) 효과"
...A person’s authenticity is reaffirmed when he or she acts in ways that reflect the “real me” or “my true self” and is discouraged when acting in ways that they feel are phony or artificial (Harter 2002)....
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...An authentic relationship involves presenting one’s “genuine” self to someone else in a way that creates strong emotions and bonds based on intimacy and trust (Erickson 1995; Harter 2002)....
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01 Sep 2011
TL;DR: The Servant Leadership Survey (SLS) as mentioned in this paper is a multi-dimensional instrument to measure servant leadership, which includes standing back, forgiveness, courage, empowerment, accountability, authenticity, humility, and stewardship.
Abstract: textPurpose:
The purpose of this paper is to describe the development and validation of a multi-dimensional instrument to measure servant leadership.
Design/Methodology/Approach
Based on an extensive literature review and expert judgment, 99 items were formulated. In three steps, using eight samples totaling 1571 persons from The Netherlands and the UK with a diverse occupational background, a combined exploratory and confirmatory factor analysis approach was used. This was followed by an analysis of the criterion-related validity.
Findings:
The final result is an eight-dimensional measure of 30 items: the eight dimensions being: standing back, forgiveness, courage, empowerment, accountability, authenticity, humility, and stewardship. The internal consistency of the subscales is good. The results show that the Servant Leadership Survey (SLS) has convergent validity with other leadership measures, and also adds unique elements to the leadership field. Evidence for criterion-related validity came from studies relating the eight dimensions to well-being and performance.
Implications:
With this survey, a valid and reliable instrument to measure the essential elements of servant leadership has been introduced.
Originality/Value
The SLS is the first measure where the underlying factor structure was developed and confirmed across several field studies in two countries. It can be used in future studies to test the underlying premises of servant leadership theory. The SLS provides a clear picture of the key servant leadership qualities and shows where improvements can be made on the individual and organizational level; as such, it may also offer a valuable starting point for training and leadership development.
577 citations
TL;DR: In this paper, the authors conducted a study on what factors make consumers visit destinations presented by virtual reality (VR) and found that VR is an emerging technology in tourism, but little research has been conducted on the factors that drive people to VR.
Abstract: Although virtual reality (VR) is an emerging technology in tourism, little research has been conducted on what factors make consumers visit destinations presented by VR. To address this gap in the ...
439 citations
References
More filters
TL;DR: Authentic Leadership Development (ALD) as mentioned in this paper is an emerging field of research in the field of leadership development, with a focus on transforming, charismatic, servant, and spiritual leadership perspectives.
Abstract: This Special Issue is the result of the inaugural summit hosted by the Gallup Leadership Institute at the University of Nebraska-Lincoln in 2004 on Authentic Leadership Development (ALD). We describe in this introduction to the special issue current thinking in this emerging field of research as well as questions and concerns. We begin by considering some of the environmental and organizational forces that may have triggered interest in describing and studying authentic leadership and its development. We then provide an overview of its contents, including the diverse theoretical and methodological perspectives presented, followed by a discussion of alternative conceptual foundations and definitions for the constructs of authenticity, authentic leaders, authentic leadership, and authentic leadership development. A detailed description of the components of authentic leadership theory is provided next. The similarities and defining features of authentic leadership theory in comparison to transformational, charismatic, servant and spiritual leadership perspectives are subsequently examined. We conclude by discussing the status of authentic leadership theory with respect to its purpose, construct definitions, historical foundations, consideration of context, relational/processual focus, attention to levels of analysis and temporality, along with a discussion of promising directions for future research.
3,866 citations
TL;DR: Servant leadership is a new field of research for leadership scholars as discussed by the authors, and it is argued that leaders who combine their motivation to lead with a need to serve display servant leadership.
1,536 citations
TL;DR: The Pursuit of Being as mentioned in this paper is a well-known approach to the problem of being in the world, where the goal is to be "for itself" and "for others".
Abstract: Translator's preface, Introduction, The Pursuit of Being, Part 1. The Problem of Nothingness, Part 2. Being-For-Itself, Part 3. Being-For-Others, Part 4. Having, Doing and Being, Conclusion, Key to Special Terminology, Index
1,305 citations
TL;DR: In this paper, the authors show that the implications of self-congruence for consumers' emotional brand attachment are complex and differ by consumers' product involvement, consumers' individual difference variables, and the type of selfcongruence (fit of the brand's personality with the consumer's actual self versus with the consumers' ideal self).
Abstract: Creating emotional brand attachment is a key branding issue in today's marketing world. One way to accomplish this is to match the brand's personality with the consumer's self. A key question, however, is whether the brand's personality should match the consumer's actual self or the consumer's ideal self. On the basis of two empirical studies of 167 brands (evaluated by 1329 and 980 consumers), the authors show that the implications of self-congruence for consumers' emotional brand attachment are complex and differ by consumers' product involvement, consumers' individual difference variables, and the type of self-congruence (fit of the brand's personality with the consumer's actual self versus with the consumer's ideal self). On a general level, actual self-congruence has the greatest impact on emotional brand attachment. Product involvement, self-esteem, and public self-consciousness increase the positive impact of actual self-congruence but decrease the impact of ideal self-congruence on emotio...
974 citations
Book•
01 Jan 1946
TL;DR: In this paper, it has been reproached as an invitation to people to dwell in quietism of despair, and since contemplation is a luxury, this would be only another bourgeois philosophy.
Abstract: First, it has been reproached as an invitation to people to dwell in quietism of despair. For if every way to a solution is barred, one would have to regard any action in this world as entirely ineffective, and one would arrive finally at a contemplative philosophy. Moreover, since contemplation is a luxury, this would be only another bourgeois philosophy. This is, especially, the reproach made by the Communists.
722 citations