Journal ArticleDOI
Let them do the work: a participatory place branding approach
Sebastian Zenker,Carsten Erfgen +1 more
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TLDR
In this paper, the authors highlight the importance of residents in the place branding process and argue that their special functions as ambassadors for the place constitute the most valuable assets in place branding, thus, a participatory place branding approach involving residents is needed.Abstract:
Purpose – This paper aims to develop a participatory approach to place branding. In doing so, it offers guidance on how to implement a participatory place branding strategy within place management practice. Design/methodology/approach – The paper is based on theoretical insights drawn from the combination of distinct literatures on place branding, general marketing and collaborative governance. Findings – The paper highlights the importance of residents in the place branding process and argues that their special functions as ambassadors for the place constitute the most valuable assets in place branding. Thus, a participatory place branding approach involving residents is needed. To implement this approach, three stages are necessary: (stage 1) defining a shared vision for the place including core place elements; (stage 2) implementing a structure for participation; (stage 3) supporting residents in their own place branding projects. Originality/value – The inclusion of residents is often requested in con...read more
Citations
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Journal ArticleDOI
Questioning a “one size fits all” city brand: Developing a branded house strategy for place brand management
Sebastian Zenker,Erik Braun +1 more
TL;DR: In this article, the authors argue that place brands (in general and communicated place brands in particular) are by definition very complex, due to their different target groups, diverse place offerings and various associations place customers could have.
Journal ArticleDOI
The image of the creative city, eight years later: Turin, urban branding and the economic crisis taboo
TL;DR: In this article, the authors look at the evolution of urban branding in the city of Turin, Italy, over a period of about ten years, and consider the role and heritage of old discourses on culture and creativity and the diffusion of new branding messages related to food and to the imagery of the smart city.
Posted Content
Place marketing and place branding: A systematic (and tentatively exhaustive) literature review
TL;DR: In this article, a systematic and complete overview of the scientific literature in the field of place marketing and place branding research is presented, showing that the field suffers from a lack of conceptual clarity, diverging definitions and a weak theoretical foundation, which means it addresses a very broad range of research topics.
Journal ArticleDOI
Place branding & place marketing 1976–2016: A multidisciplinary literature review
TL;DR: A systematic and complete overview of the scientific literature in the field of place marketing and place branding research can be found in this article, where a total of 1172 articles published between 1976 and 2016 in 98 different journals were analyzed and meticulously classified into categories and subcategories according to disciplinary approach, method used and perspective adopted.
Journal ArticleDOI
Place branding in strategic spatial planning: A content analysis of development plans, strategic initiatives and policy documents for Portugal 2014-2020
TL;DR: In this article, a content analysis of 20 spatial development plans, strategies and policy documents (of 30 identified), published by Portuguese authorities, the European Union (EU) and the Organisation for Economic Co-operation and Development, mainly for the period between 2014 and 2020, has been used.
References
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Putting the balanced scorecard to work
Robert S. Kaplan,David P. Norton +1 more
TL;DR: The balanced scorecard as discussed by the authors shows four different perspectives in which to choose measures that can redefine a company's processes measurement system so short term and long term objectives are in balance with each other.
Journal ArticleDOI
The New Governance: Practices and Processes for Stakeholder and Citizen Participation in the Work of Government
TL;DR: This paper assess the existing legal infrastructure authorizing public managers to use new governance processes and discuss a selection of quasi-legislative and quasi-judicial new governance process in international, federal, state, and local public institutions.
Journal ArticleDOI
City branding: An effective assertion of identity or a transitory marketing trick?
TL;DR: In this paper, the authors use contemporary developments in marketing theory and practice to suggest how product branding can be transformed into city branding as a powerful image-building strategy, with significant relevance to the contemporary city.
Journal ArticleDOI
Relational network brands: Towards a conceptual model of place brands
TL;DR: In this paper, the authors present a conceptual model of the place brand which goes beyond the conceptualisations currently to be found in the literature and, it is argued, reflects more closely the reality faced by those who market places as destinations.
Journal ArticleDOI
Building brand commitment: A behavioural approach to internal brand management
Christoph Burmann,Sabrina Zeplin +1 more
TL;DR: In this paper, a holistic model for internal brand management is presented based on the identity-based brand management approach according to which a brand needs to have a consistent and continuous identity in order to be trusted.
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