Lifestyle Behaviours of New Zealand Winery Visitors: Wine Club Activities, Wine Cellars and Place of Purchase
TL;DR: This article explored wine lifestyles in New Zealand from a number of indicators of wine interest including wine club participation, wine cellaring behaviour, place of purchase and wine knowledge, and concluded that the level of interest in wine of winery visitors is extremely important in terms of educating the consumer.
Abstract: Introduction Understanding the patterns of wine consumption plays a critical role in the wine marketing process and allows wineries and other wine business to effectively target their market. However, as recently as 2000, Mitchell et al. (2000: 124) lamented the fragmentary picture of wine lifestyles, purchasing behaviours and wine interests of wine tourists, suggesting that “Establishing the level of interest in wine of winery visitors is extremely important in terms of educating the consumer.” This research note explores wine lifestyles in New Zealand from a number of indicators of wine interest including wine club participation, wine cellaring behaviour, place of purchase and wine knowledge.
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TL;DR: In this paper, the authors examined the level and characteristics of demand for long-distance wine tourism among wine consumers located far from wine regions and found that highly motivated, long distance wine tourists prefer destinations offering a wide range of cultural and outdoor attractions.
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248 citations
TL;DR: Wine tourism as a discrete field of research is inchoate, yet there has been rapid development in this field since the mid 1990s as discussed by the authors, and much of the research that is presently available is applied and practical and includes a body of work on wine tourism conceptualisation, wine tourists and wine tourism destinations.
Abstract: Wine tourism as a discrete field of research is inchoate, yet there has been rapid development in this field since the mid 1990s. The hosting of the first Australian Wine Tourism Conference in 1998 was the first forum in which wine tourism researchers from the public and private sector were able to present their work to their colleagues. Importantly, much of the wine and tourism industry were involved in that conference and served to guide the direction of wine tourism research from that point on. Hence much of the research that is presently available is applied and practical and includes a body of work on wine tourism conceptualisation, wine tourists and wine tourism destinations. Initially most of this work took the form of case studies and cross‐sectional ‘snapshots’ of wine tourism, with a noted absence of any theoretical underpinnings or conceptual framework to set the context of the research. This article reviews existing attempts to frame wine tourism research and suggests an approach that recognis...
223 citations
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...…visitors (Hall and Macionis, 1998; Dixon, 1999; Foo 1999; Cambourne et al., 2000; Dodd, 2000; Getz, 2000; Hall et al., 2000; Mitchell et al., 2000; Mitchell and Hall, 2001; Carlsen, 2002a; Charters and Ali-Knight, 2002; Heaney 2003; Alant and Bruwer, 2004; Fountain and Charters, 2004; Mitchell…...
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TL;DR: In this paper, the authors examined whether, compared with socio-economic variables (age, gender, education level, personal income, and household income), the personality variable sensation seeking adds to the ability to predict differences in various attitudes and behaviours of wine tourists.
207 citations
01 Jan 2011
TL;DR: In an attempt to approach wine tourism as a form of consumer behavior, a substantial amount of research has focused on the demand-side, exploring the consumers who travel to wine regions as discussed by the authors.
Abstract: In an attempt to approach wine tourism as a form of consumer behaviour, a substantial amount of research has focused on the demand-side, exploring the consumers who travel to wine regions. Despite the fact that there is no single, stereotypical “wine tourist”, some distinctive characteristics regarding demographics, motivations or wine lifestyle can be drawn from literature. Several authors have recently addressed this issue and developed various wine tourist typologies, on the basis both of socio-economic and psychographic data. The objective of this paper is to provide a better understanding of the wine tourist, taking into account the different approaches for profiling and segmentation that have been used in recent studies.
96 citations
Cites background from "Lifestyle Behaviours of New Zealand..."
...As Mitchell & Hall (2001a) also report: “Females were also around twice as likely to enjoy elements of the ambience of the winery, including the TOURISMOS: AN INTERNATIONAL MULTIDISCIPLINARY JOURNAL OF TOURISM Volume 6, Number 1, Spring 2011, pp. 123-140 UDC: 338.48+640(050) inviting or relaxed…...
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...The above consideration is highly important, because, as Mitchell & Hall (2001b) state, there are differences between wine tourists in terms of gender....
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TL;DR: A study of Texas wineries found that winery visitors tend to have high incomes and are highly educated and the attributes most important to these visitors are the taste of the wine, overall quality, the cleanliness of the winery and several factors associated with the service that is provided as mentioned in this paper.
Abstract: Although there are some drawbacks, winery tourism offers some significant benefits for wineries which are struggling for recognition These benefits include the opportunity to build brand loyalty, the chance for consumers to try products with a reduced level of risk, increased margins, and marketing intelligence opportunities A study of Texas wineries found that winery visitors tend to have high incomes and are highly educated The attributes most important to these visitors are the taste of the wine, overall quality, the cleanliness of the winery and several factors associated with the service that is provided Implications for managers, and future research directions are discussed
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