Love Actually? Investigating Consumers’ Brand Love
01 Jan 2010-
About: The article was published on 2010-01-01 and is currently open access. It has received 2 citations till now.
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28 Feb 2014TL;DR: The role of neurophysiology, emotion and Contingency in the explanation of consumer choice was discussed by Foxall, Mirella Yani-de-Soriano, Shumaila Yousafzai and Uzma Javed.
Abstract: Contents: 1. Developments in Consumer Behaviour Gordon R. Foxall and Victoria K. Wells PART I: CONSUMER CULTURE 2. People and Things Russell Belk 3. Culture and Consumer Behaviour: Contextual and Compositional Components C. Samuel Craig and Susan P. Douglas 4. The Role of Culture in Advertising Humour Marc Weinberger, Charles Gulas and Michelle Weinberger PART II: CONSUMERS IN CONTEXT 5. Retail and Spatial Consumer Behaviour Harry Timmermans 6. Consumer Behaviour in a Service Context Rodoula Tsiotsou and Jochen Wirtz 7. Researching the Unselfish Consumer Ken Peattie 8. New Developments in the Diffusion of Innovations Ron Goldsmith PART III: CONSUMER IMPULSIVITY, COMPULSIVENESS AND BEYOND 9. Impulsivity and Discounting: Overview and Relevance to Consumer Choice Luis L. Oliveira and Leonard Green 10. Addictive, Impulsive and Other Counter-normative Consumption Don Ross 11. A Template Matching Technique of Personality Classification for the Study of Consumer Behavior: Case Study of Lois the Compulsive Buyer Paul Albanese PART IV: NEUROSCIENCE AND CONSUMER CHOICE 12. Consumer Neuroscience Peter Kenning, Mirja Hubert and Marc Linzmajer 13. The Role of Neurophysiology, Emotion and Contingency in the Explanation of Consumer Choice Gordon Foxall, Mirella Yani-de-Soriano, Shumaila Yousafzai and Uzma Javed 14. Consumer Involvement: Review, Update and Links to Decision Neuroscience Judith Zaichkowsky PART V: CONSUMER BEHAVIOUR IN EVOLUTIONARY PERSPECTIVE 15. Consumers are Foragers, Not Rational Actors: Towards a Behavioral Ecology of Consumer Choice Don Hantula
23 citations