Managing Business Relationships
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Cites background from "Managing Business Relationships"
...…approach, developed largely by Swedish researchers, attends to the interdependence of companies in business markets, and analyzes how these interconnections are managed (Hägg and Johanson, 1983; Håkansson, 1987; Håkansson and Snehota, 1989; Axelson and Easton, 1992; Ford et al., 1998)....
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915 citations
Cites methods from "Managing Business Relationships"
...On the other hand, interaction in close relationships can be used as means for reducing other types of uncertainty, for example need uncertainty and transaction uncertainty (Ford et al., 1998)....
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Cites background from "Managing Business Relationships"
...However, business models have moved even further and nowadays, the fact is acknowledged that firms are embedded in networks of cooperative and competitive relations with other organizations (Achrol, 1997; Achrol and Kotler, 1999; Anderson et al., 1994; Ford et al., 1998)....
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