Journal ArticleDOI
Marketing Communications and Corporate Social Responsibility (CSR): Marriage of Convenience or Shotgun Wedding?
Khosro Jahdi,Gaye Acikdilli +1 more
Reads0
Chats0
TLDR
In this article, the authors examine the role that various vehicles of marketing communications can play with respect to communicating, publicising and highlighting organisational CSR policies to its various stakeholders, and evaluate the impact of such communications on an organisation's corporate reputation and brand image.Abstract:
This paper aims to examine the role(s) that the various vehicles of marketing communications can play with respect to communicating, publicising and highlighting organisational CSR policies to its various stakeholders. It will further endeavour to evaluate the impact of such communications on an organisation’s corporate reputation and brand image. The proliferation of unsubstantiated ethical claims and so-called ‘green washing’ by some companies has resulted in increasing consumer cynicism and mistrust. This has made the task of communicating with, and more importantly convincing, an organisation’s stakeholders vis-a-vis its CSR credentials even more difficult. This paper argues that marketing communications tools can play a major role in conveying a company’s CSR messages and communicating a more socially responsible image.read more
Citations
More filters
Journal ArticleDOI
At What Level (and in Whom) We Trust Trust Across Multiple Organizational Levels
TL;DR: In this article, the authors adopt a levels-of-analysis approach to organize the research on trust between 2000 and 2011 in multiple referents that include interpersonal, team and organization at the individual, team, and organizational levels and analyze the similarities and differences in antecedents, consequences, and theoretical perspectives dominant at each level.
Journal ArticleDOI
CSR as Aspirational Talk
TL;DR: The authors argue that differences between words and actions are not necessarily a bad thing and that such discrepancies have the potential to stimulate CSR improvements and draw on a research tradition that regards communication as performative to challenge the conventional assumption that CSR communication is essentially superficial.
Journal ArticleDOI
The Means and End of Greenwash
TL;DR: Greenwash: Greenwash is communication that misleads people into forming overly positive opinions about environmental performance as discussed by the authors. But, greenwash is a form of communication that encourages people to form overly positive beliefs about environmental outcomes.
Journal ArticleDOI
The Importance of Consumer Trust for the Emergence of a Market for Green Products: The Case of Organic Food
TL;DR: In this article, the authors found that lack of consumer trust is a barrier for the development of a market for organic food in Thailand and identified consumer trust as a distinct volition factor influencing the likelihood that consumers will act on green intentions.
Journal ArticleDOI
Understanding the influence of corporate social responsibility on corporate identity, image, and firm performance
Sebastian Arendt,Malte Brettel +1 more
TL;DR: In this article, the effects of corporate social responsibility (CSR) on corporate identity, image and firm performance in a multi-industry setting, in order to support evidence that the effect of CSR differ in different industry settings.
References
More filters
Posted Content
Does Doing Good Always Lead to Doing Better? Consumer Reactions to Corporate Social Responsibility
TL;DR: In this article, the authors examine when, how, and for whom specific corporate social responsibility (CSR) initiatives work and find that CSR initiatives can, under certain conditions, decrease consumers' intentions to buy a company's products.
Journal ArticleDOI
Does Doing Good Always Lead to Doing Better? Consumer Reactions to Corporate Social Responsibility
Sankar Sen,C. B. Bhattacharya +1 more
TL;DR: In this article, the authors examine when, how, and for whom specific corporate social responsibility (CSR) initiatives work and find that CSR initiatives can, under certain conditions, decrease consumers' intentions to buy a company's products.
Book
Accounting and accountability : changes and challenges in corporate social and environmental reporting
TL;DR: The authors focused on the role and critical evaluation of corporate social and environmental reporting in meeting the demands for greater systems perspective, and links to reporting practice through the study and analysis of its historical emergence and patterns, as well as recent international developments and initiatives.
Journal ArticleDOI
Corporate Social Responsibility: A Process Model of Sensemaking
Kunal Basu,Guido Palazzo +1 more
TL;DR: In contrast to content-based models of corporate social responsibility (CSR), this article propose a process model of organizational sensemaking explaining how managers think, discuss, and act with respect to their key stakeholders and the world at large.
Related Papers (5)
Does Doing Good Always Lead to Doing Better? Consumer Reactions to Corporate Social Responsibility
Sankar Sen,C. B. Bhattacharya +1 more