Marketing Facilitation for Improving Livelihoods of Tribal Producers
19 Nov 2014-International Journal of Rural Management (SAGE Publications)-Vol. 10, Iss: 2, pp 93-120
TL;DR: In this paper, government regulations constrained tribals' integration with market economy and its benefits, and the marketing facilitation institutions established by Government of India for minor forest produce trade h...
Abstract: Government regulations constrained tribals’ integration with market economy and its benefits. Marketing facilitation institutions established by Government of India for minor forest produce trade h...
Citations
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TL;DR: In this article, the authors analyse interventions of various forms of organisations operating with the objective of connecting subsistence entrepreneurs (SEs) with the formal economy, and also attempt to understand and analyse the transformational role played by these organisations.
Abstract: Purpose
The purpose of this paper is to analyse interventions of various forms of organisations operating with the objective of connecting subsistence entrepreneurs (SEs) with the formal economy. This work also attempts to understand and analyse the transformational role played by these organisations. Finally, the paper aims to arrive at a conceptual framework for organisations interested in playing a transformational role.
Design/methodology/approach
The paper deals with subsistence entrepreneurship and business models for subsistence economies. It draws from case studies of six organisations operating with the objective to connect subsistence entrepreneurs with formal economy. Each case chosen is unique with respect to the organisational form it takes to achieve the objective. However, a lot of similarity can be seen in the components of the business model adopted by these organisations.
Findings
Organisations which emerge keeping the context of rural producers in mind survive and support SEs in the long run. SEs need not always get converted into transformational entrepreneurs. However, with the help of organisations which collectivise SEs, they can interact with formal economy. Such organisations help large numbers of SEs to sustain and possibly move out of subsistence status over a period of time. These organisations have to fill the voids left by government or market institutions so as to create enabling conditions for SEs to thrive. Despite the efforts of the organisations, it is not possible for all SEs to move out of their subsistence status and existence in informal markets. However, it is possible in case of some SEs at least, as the institutional support gives them more certainty in incomes.
Research limitations/ implications
The paper does not take a business model adopted by government institution for the purpose of analysis.
Practical implications
The paper offers practical suggestions for organisations interested in collectivising SEs with the aim to improve their returns from market transactions.
Originality/value
The paper offers a conceptual framework to enrich the understanding of role played by organisations working towards collectivising SEs. It adds to the debate of subsistence entrepreneurship and transformational entrepreneurship. It elaborates the elements of social capital created by these organisations at the meso level. Finally, it re-emphasises the strengths of informal economy to support the customer value proposition for formal markets.
8 citations
TL;DR: In this article, the authors investigated the inhibiting factors affecting the effectiveness of women self-help groups (SHGs) and proposed a roadmap for all the self help promoting institutions, such as banks, state and central government, and non-government organizations to address the challenges.
Abstract: Self-help groups (SHGs) have widely been accepted by developing nations for their contribution to inclusive development. Despite its importance and the recognition of the same, SHGs and their members face several challenges. The purpose of this paper is to comprehensively investigate the inhibiting factors affecting the effectiveness of women SHGs. The paper also proposes a roadmap for all the self-help promoting institutions, such as banks, state and central government, and non-government organizations to address the challenges.,The study adopts an exploratory research design to undertake this applied research. It uses phenomenographic and interpretative approaches. Qualitative data have been collected from 24 members belonging to eight SHGs from the eastern Indian state of Odisha with the help of a semi-structured interview schedule. The result has been analyzed by using content analysis.,The study finds that SHG members in Odisha face several challenges in the form of financial bottlenecks, entrepreneurial obstacles, capacity-building impediments, mentor-ship challenges, socio-structural challenges and group dynamics.,The study finds many unique and contextual inhibiting factors, which are valuable additions to the existing literature. At the same time, the result may not be applicable to other kinds of SHGs, such as Alcoholic Anonymous, as their nature, composition and deliverables are quite different from the SHG that the current study has taken into consideration.,The proposed roadmap would be useful to policymakers, non-government organizations and other agencies involved in the promotion and capacity building of SHGs operating in Odisha in particular and India in general.,The literature is mainly concerned with the impact evaluation of SHG programs. This study investigates the challenges faced by SHGs in a systematic way and provides a roadmap to address the same in a comprehensive way.
5 citations
References
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TL;DR: Marketing, as a discipline, has played an important role in the development of industrialized nations as discussed by the authors, however, its potential as a source of development in the Third World has been overlooked.
Abstract: Marketing, as a discipline, has played an important role in the development of industrialized nations. Until recently, however, its potential as a source of development in the Third World has been ...
47 citations
"Marketing Facilitation for Improvin..." refers background in this paper
...The role of marketing in socio-economic development is accepted in spite of the persisting debate whether marketing precedes or follows development (Hosley and Wee 1988)....
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...The study was aimed at finding evidence to the arguments of activist school that marketing leads to socio-economic development (Hosley and Wee 1988)....
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46 citations
01 Oct 2005
TL;DR: In this article, the extent of dependency on non-timber forest produces (NTFPs) after declaration of Buxa as protected area, dynamics of collection of NTFP, people's perception about NTFPs collection etc.
Abstract: People of rural India especially forest dwellers extract non-timber forest produces (NTFPs) from forest for both commercial as well as consumption purposes. Various studies showed that poorest forest dwellers are highly dependent on NTFPs to sustain daily requirements of family needs. In protected areas, people's access to collect NTFPs has been either prohibited or restricted as per Wildlife Protection Act. The present study is an attempt to assess the extent of dependency on NTFPs after declaration of Buxa as protected area, dynamics of collection of NTFPs , people's perception about NTFPs collection etc. The study reveals that more than half of total families are dependent on NTFPs to supplement their daily requirements. Moreover, tribal populations are most dependent on NTFPs at BTR among all the social categories. It is observed that number of species as well as quantity of NTFP collection for sale increased considerably over the years. This might be due to the fact that villagers are increasingly dependent on NTFPs as potential income source as employment opportunity reduced drastically due to ban on clear felling coupes and artificial regeneration of plantations with the creation of Tiger Reserve. It is revealed that primary collectors i.e. local villagers are not getting remunerative price though secondary and tertiary collectors, in particular, are making maximum profits from NTFPs. Forest villagers of BTR regard NTFPs as more consistent and stable source of income with declining forest departmental works and crop depredation by wild animals.
45 citations
01 Jan 2001
42 citations
"Marketing Facilitation for Improvin..." refers background in this paper
...…to marketing is largely the result of government efforts as it International Journal of Rural Management, 10, 2 (2014): 93–120 establishes needed physical facilities, institutional facilities, market access, technology, behavioural factors and regulation (Klein and Nason 2001; Rao Tanniru 1976)....
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01 Jan 2013
TL;DR: According to the International Co-operative Alliance (ICA), more than eight hundred million people in the world today are organized into cooperatives spanning a diverse array of economic activities.
Abstract: According to the International Co-operative Alliance (ICA),1 more than eight hundred million people in the world today are organized into cooperatives spanning a diverse array of economic activities.2 To list just a few examples, one out of every three working-age Canadians is a member of at least one cooperative, and that is also the case with one out of three in France, one out of four in Argentina, one out of five in Germany, one out of five in India, one out of ten in Costa Rica, and one out of ten in Colombia.
18 citations