Marketing Facilitation for Improving Livelihoods of Tribal Producers
19 Nov 2014-International Journal of Rural Management (SAGE Publications)-Vol. 10, Iss: 2, pp 93-120
TL;DR: In this paper, government regulations constrained tribals' integration with market economy and its benefits, and the marketing facilitation institutions established by Government of India for minor forest produce trade h...
Abstract: Government regulations constrained tribals’ integration with market economy and its benefits. Marketing facilitation institutions established by Government of India for minor forest produce trade h...
Citations
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TL;DR: In this article, the authors analyse interventions of various forms of organisations operating with the objective of connecting subsistence entrepreneurs (SEs) with the formal economy, and also attempt to understand and analyse the transformational role played by these organisations.
Abstract: Purpose
The purpose of this paper is to analyse interventions of various forms of organisations operating with the objective of connecting subsistence entrepreneurs (SEs) with the formal economy. This work also attempts to understand and analyse the transformational role played by these organisations. Finally, the paper aims to arrive at a conceptual framework for organisations interested in playing a transformational role.
Design/methodology/approach
The paper deals with subsistence entrepreneurship and business models for subsistence economies. It draws from case studies of six organisations operating with the objective to connect subsistence entrepreneurs with formal economy. Each case chosen is unique with respect to the organisational form it takes to achieve the objective. However, a lot of similarity can be seen in the components of the business model adopted by these organisations.
Findings
Organisations which emerge keeping the context of rural producers in mind survive and support SEs in the long run. SEs need not always get converted into transformational entrepreneurs. However, with the help of organisations which collectivise SEs, they can interact with formal economy. Such organisations help large numbers of SEs to sustain and possibly move out of subsistence status over a period of time. These organisations have to fill the voids left by government or market institutions so as to create enabling conditions for SEs to thrive. Despite the efforts of the organisations, it is not possible for all SEs to move out of their subsistence status and existence in informal markets. However, it is possible in case of some SEs at least, as the institutional support gives them more certainty in incomes.
Research limitations/ implications
The paper does not take a business model adopted by government institution for the purpose of analysis.
Practical implications
The paper offers practical suggestions for organisations interested in collectivising SEs with the aim to improve their returns from market transactions.
Originality/value
The paper offers a conceptual framework to enrich the understanding of role played by organisations working towards collectivising SEs. It adds to the debate of subsistence entrepreneurship and transformational entrepreneurship. It elaborates the elements of social capital created by these organisations at the meso level. Finally, it re-emphasises the strengths of informal economy to support the customer value proposition for formal markets.
8 citations
TL;DR: In this article, the authors investigated the inhibiting factors affecting the effectiveness of women self-help groups (SHGs) and proposed a roadmap for all the self help promoting institutions, such as banks, state and central government, and non-government organizations to address the challenges.
Abstract: Self-help groups (SHGs) have widely been accepted by developing nations for their contribution to inclusive development. Despite its importance and the recognition of the same, SHGs and their members face several challenges. The purpose of this paper is to comprehensively investigate the inhibiting factors affecting the effectiveness of women SHGs. The paper also proposes a roadmap for all the self-help promoting institutions, such as banks, state and central government, and non-government organizations to address the challenges.,The study adopts an exploratory research design to undertake this applied research. It uses phenomenographic and interpretative approaches. Qualitative data have been collected from 24 members belonging to eight SHGs from the eastern Indian state of Odisha with the help of a semi-structured interview schedule. The result has been analyzed by using content analysis.,The study finds that SHG members in Odisha face several challenges in the form of financial bottlenecks, entrepreneurial obstacles, capacity-building impediments, mentor-ship challenges, socio-structural challenges and group dynamics.,The study finds many unique and contextual inhibiting factors, which are valuable additions to the existing literature. At the same time, the result may not be applicable to other kinds of SHGs, such as Alcoholic Anonymous, as their nature, composition and deliverables are quite different from the SHG that the current study has taken into consideration.,The proposed roadmap would be useful to policymakers, non-government organizations and other agencies involved in the promotion and capacity building of SHGs operating in Odisha in particular and India in general.,The literature is mainly concerned with the impact evaluation of SHG programs. This study investigates the challenges faced by SHGs in a systematic way and provides a roadmap to address the same in a comprehensive way.
5 citations
References
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01 Jan 1971
TL;DR: In discussions of the problem of economic development, a phrase that crops up frequently is "the vicious circle of poverty" as mentioned in this paper, which is generally treated as something obvious, too obvious to be worth examining.
Abstract: In discussions of the problem of economic development, a phrase that crops up frequently is ‘the vicious circle of poverty’. It is generally treated as something obvious, too obvious to be worth examining. I hope I may be forgiven if I begin by taking a look at this obvious concept.
17 citations
"Marketing Facilitation for Improvin..." refers background in this paper
..., tribals) as it identifies demand, defines markets and creates customers (Nurske 1971)....
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...This is because marketing can be used to benefit subsistence producers (e.g., tribals) as it identifies demand, defines markets and creates customers (Nurske 1971)....
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Book•
01 Jan 2014
15 citations
"Marketing Facilitation for Improvin..." refers background in this paper
...For promoting conditions beneficial to majority of people, marketing programmes have to recognize that local and regional institutions persist because they meet the real needs and take into account their strengths and weaknesses (Galbraith and Holton 1995; Mamdani 1972)....
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01 Jan 2005
11 citations
"Marketing Facilitation for Improvin..." refers background in this paper
...Tribals in India secure their livelihoods from subsistence agriculture, collection and sale of minor forest produce (MFP) and wage employment (Phansalkar and Verma 2005)....
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TL;DR: The experience of the Entrepreneurship Development Institute of India (EDI) in implementing rural entrepreneurship development programmes (REDPs) using training as a strategy has yielded very positive results as discussed by the authors.
Abstract: The rural population constitutes a major segment in India. The livelihood strate gies of this vast segment depend primarily on agriculture and allied activities. Growth in this agriculture sector has shown a declining trend during the last one decade. The declining trend is noted in the growth rate of employment and gross domestic production. In the context of this reality, it becomes a primary necessity for institutions and agencies involved in rural development in general and poverty alleviation in particular to undergo a paradigm shift. The bur geoning problem of population and underemployment can be tackled through institutionalising the process and concept of rural entrepreneurship. NGOs definitely have an increasing role to play in this process. The experience of the Entrepreneurship Development Institute of India (EDI) in implementing Rural Entrepreneurship Development Programmes (REDPs) using training as a strategy has yielded very positive results. This process was carried forward in collaboratio...
9 citations
"Marketing Facilitation for Improvin..." refers background in this paper
...During the seventh five-year plan period, Government of India recognized the importance of involving NGOs in implementation of development programmes (Singh 2002)....
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