Journal ArticleDOI
Marketing the competitive destination of the future
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TLDR
In this article, the authors synthesize several models for strategic marketing and management of destinations and provide an overview of several techniques widely used and illustrates examples from around the world. But they do not consider the sustainability of local resources.About:
This article is published in Tourism Management.The article was published on 2000-02-01. It has received 2779 citations till now. The article focuses on the topics: Marketing strategy & Marketing management.read more
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How destination image and evaluative factors affect behavioral intentions
Ching Fu Chen,Dung-Chun Tsai +1 more
TL;DR: In this paper, a more integrated tourist behavior model by including destination image and perceived value into the "quality-satisfaction-behavioral intentions" paradigm was proposed, and the structural relationships between all variables with respect to different stages of tourist behaviors were investigated in the study.
Journal ArticleDOI
Destination competitiveness: determinants and indicators
Larry Dwyer,Chulwon Kim +1 more
TL;DR: This paper developed a model of destination competitiveness that will enable comparisons between countries and between tourism sector industries, while appreciating the special issues involved in exploring destination competitiveness as emphasised by tourism researchers.
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A model of destination branding: Integrating the concepts of the branding and destination image
TL;DR: In this paper, the authors proposed that the overall image of the destination (i.e., brand image) is a mediator between its brand associations and tourists' future behaviors (e.g., intentions to revisit and recommend).
Journal ArticleDOI
Tourism destination competitiveness: a quantitative approach
Michael J. Enright,James Newton +1 more
TL;DR: In this paper, the competitiveness of both the destination's attractions and its tourism industry were used to construct an instrument that was used to survey tourism practitioners in Hong Kong and respondents were asked to rate the factors for both importance and relative competitiveness, in a method consistent with importance performance analysis.
Journal ArticleDOI
A model of customer-based brand equity and its application to multiple destinations
TL;DR: In this article, the authors examined empirical information to develop a destination brand model by employing customer-based brand equity models through a scale purification process, ensuring its reliability and validity.
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