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Book ChapterDOI

Measuring performance: the accounting perspective

01 Mar 2002-pp 3-21
TL;DR: In this article, the authors review the roles and functions of financial measures of organizational performance and outline the major features of their development, particularly in the latter half of the last century, and argue that there are three major functions for financial performance measures, and that major confusion can be caused by applying measures developed for one function to a different one.
Abstract: Introduction Accounting measures of performance have been the traditional mainstay of quantitative approaches to organizational performance measurement. However, over the past two decades, a great deal of attention has been paid to the development and use of non-financial measures of performance, which can be used both to motivate and report on the performance of business (and other) organizations. The impetus for such developments has come from both the bottom and the top of the organization. Much performance management at the operational level is carried out using specific indicators of performance, which are usually not measured in financial terms. At the most senior levels, although financial performance is inevitably a major consideration, there has been increasing recognition that other important factors in the effective running of the organization cannot be well captured by such measures. Thus, non-financial performance measures have undergone significant development, to the relative neglect of the development of improved financial measures. However, the recent publicity surrounding the marketing of economic value added (EVA ® ) as an overall measure of company performance by management consultants Stern Stewart can be seen as a sign of a new emphasis on the financial aspects of performance. The purpose of this contribution is to review the roles and functions of financial measures of organizational performance, and to outline the major features of their development, particularly in the latter half of the last century. It will be argued that there are three different major functions for financial performance measures, and that, although these functions overlap to some extent, major confusion can be caused by applying measures developed for one function to a different one.
Citations
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Journal ArticleDOI
TL;DR: The results reveal that a superior CRM capability can create positional advantage and subsequent improved performance and that to be most successful, CRM programs should focus on latent or unarticulated customer needs that underpin a proactive market orientation.
Abstract: The market enthusiasm generated around investment in CRM technology is in stark contrast to the naysaying by many academic and business commentators. This raises an important research question concerning the extent to which companies should continue to invest in building a CRM capability. Drawing on field interviews and a survey of senior executives, the results reveal that a superior CRM capability can create positional advantage and subsequent improved performance. Further, it is shown that to be most successful, CRM programs should focus on latent or unarticulated customer needs that underpin a proactive market orientation.

594 citations

Journal ArticleDOI
TL;DR: In this article, the authors study a firm which serves customers that are sensitive to quoted price and leadtime, with pricing and lead-time decisions being made by the marketing and production departments, respectively.
Abstract: We study a firm which serves customers that are sensitive to quoted price and leadtime, with pricing and leadtime decisions being made by the marketing and production departments, respectively. We analyze the inefficiencies created by the decentralization of the price and leadtime decisions. In the decentralized setting, the total demand generated is larger, leadtimes are longer, quoted prices are lower, and the firm's profits are lower as compared to the centralized setting. We show that coordination can be achieved using a transfer price contract with bonus payments. We also provide insights on the sensitivity of the optimal decisions with respect to market characteristics, sequence of decisions and the firm's capacity level.

133 citations


Cites background or result from "Measuring performance: the accounti..."

  • ...Otley (2002) discusses how dividing a firm into independent units for measuring performance on accounting terms would lead to misaligned incentives and suboptimal system performance....

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  • ...Note that this objective function is consistent with the concept of creating pseudo-profit centers within the firm, i.e., associating revenues artificially with cost centers, as discussed in Otley (2002)....

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Journal ArticleDOI
TL;DR: It is found that under intense price competition, with intensity characterized by the underlying parameters of market demand, firms may suffer from a decentralized structure, particularly under high flexibility induced by high capacity, where revenue based sales incentives motivate sales/marketing to make aggressive price cuts that often erode profit margins.
Abstract: We study two firms that compete on price and lead-time decisions in a common market. We explore the impact of decentralizing these decisions, as made by the marketing and production departments, respectively, with either marketing or production as the leader. We compare scenarios in which none, one, or both of the firms are decentralized to see whether decentralization can be the equilibrium strategy. We find that under intense price competition, with intensity characterized by the underlying parameters of market demand, firms may suffer from a decentralized structure, particularly under high flexibility induced by high capacity, where revenue-based sales incentives motivate sales/marketing to make aggressive price cuts that often erode profit margins. In contrast, under intense lead-time competition, a decentralized strategy with marketing as the leader can not only result in significantly higher profits, but also be the equilibrium strategy. Moreover, decentralization may no longer lead to lower prices or longer lead-times if the production department chooses capacity along with lead-time.

57 citations

Journal ArticleDOI
TL;DR: The aim of the paper was to review the literature on the BSC and its applications in teaching hospitals and to propose a scorecard framework that is suitable for assessing the performance of THs and serving as a guide for scholars and practitioners.
Abstract: Teaching hospitals (THs) simultaneously serve three different roles: offering medical treatment, teaching future doctors and promoting research. The international literature recognises such organisations as 'peaks of excellence' and highlights their economic function in the health system. In addition, the literature describes the urgent need to manage the complex dynamics and inefficiency issues that threaten the survival of teaching hospitals worldwide. In this context, traditional performance measurement systems that focus only on accounting and financial measures appear to be inadequate. Given that THs are highly specific and complex, a multidimensional system of performance measurement, such as the Balanced Scorecard (BSC), may be more appropriate because of the multitude of stakeholders, each of whom seek a specific type of accountability. The aim of the paper was twofold: (i) to review the literature on the BSC and its applications in teaching hospitals and (ii) to propose a scorecard framework that is suitable for assessing the performance of THs and serving as a guide for scholars and practitioners. In addition, this research will contribute to the ongoing debate on performance evaluation systems by suggesting a revised BSC framework and proposing specific performance indicators for THs.

47 citations


Cites background from "Measuring performance: the accounti..."

  • ...Traditional performance measurement systems focus only on accounting and financial measures (Otley, 2002)....

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Journal ArticleDOI
TL;DR: In this article, the authors examine the range of performance targets a firm can meet in an entrepreneurial orientation (EO) setting. But, only limited attention has been devoted to examining the performance targets of a firm.
Abstract: Firm performance is a crucial aspect of research within the entrepreneurial orientation (EO) literature. Yet, only limited attention has been devoted to examining the range of performance targets a...

44 citations


Cites background from "Measuring performance: the accounti..."

  • ...The relative dearth of attention to accounting returns in the EO literature is somewhat surprising as accounting-based measures are ‘the traditional mainstay’ of assessing firm performance quantitatively (Otley, 2002, p. 3)....

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