Measuring social media influencer index- insights from facebook, Twitter and Instagram
TL;DR: A mechanism for measuring the influencer index across popular social media platforms including Facebook, Twitter, and Instagram is proposed and findings indicate that engagement, outreach, sentiment, and growth play a key role in determining the influencers.
About: This article is published in Journal of Retailing and Consumer Services.The article was published on 2019-01-01 and is currently open access. It has received 274 citations till now. The article focuses on the topics: Influencer marketing & Social media.
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Swansea University1, University of Bradford2, University of Newcastle3, Ryerson University4, University of Jyväskylä5, Paris School of Business6, University of Nevada, Las Vegas7, Symbiosis International University8, Shippensburg University of Pennsylvania9, Bundeswehr University Munich10, Manchester Metropolitan University11, University of Helsinki12, Florida Gulf Coast University13, University of Sheffield14
TL;DR: This research offers a significant and timely contribution to both researchers and practitioners in the form of challenges and opportunities where it highlights the limitations within the current research, outline the research gaps and develop the questions and propositions that can help advance knowledge within the domain of digital and social marketing.
588 citations
30 Aug 2010
TL;DR: In this paper, the authors discuss the role of luxury brands in fashion industry leaders, with admirable aesthetic value and innovative yet traditional business management, and present a survey of the leading luxury brands.
Abstract: Luxury brands have always been fashion industry leaders, with admirable aesthetic value and innovative yet traditional business management. The brands...
332 citations
TL;DR: Results from a sample of 280 followers show that the perceived influential power of digital influencers not only helps to generate engagement but also increases expected value and behavioral intention regarding the recommended brands.
200 citations
TL;DR: Zhang et al. as discussed by the authors found that social media followers' emotional attachment to influencers is an important precedent that affects the followers' behavioral inclination to accept the SMIs' endorsements.
185 citations
TL;DR: In this paper, the authors examined how homophily, emotional attachment, and credibility influence the popularity of a video blogger and his/her viewers' purchase decision in the context of the beauty product industry.
172 citations
References
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TL;DR: A new method for estimation in linear models called the lasso, which minimizes the residual sum of squares subject to the sum of the absolute value of the coefficients being less than a constant, is proposed.
Abstract: SUMMARY We propose a new method for estimation in linear models. The 'lasso' minimizes the residual sum of squares subject to the sum of the absolute value of the coefficients being less than a constant. Because of the nature of this constraint it tends to produce some coefficients that are exactly 0 and hence gives interpretable models. Our simulation studies suggest that the lasso enjoys some of the favourable properties of both subset selection and ridge regression. It produces interpretable models like subset selection and exhibits the stability of ridge regression. There is also an interesting relationship with recent work in adaptive function estimation by Donoho and Johnstone. The lasso idea is quite general and can be applied in a variety of statistical models: extensions to generalized regression models and tree-based models are briefly described.
40,785 citations
"Measuring social media influencer i..." refers methods in this paper
...…the above defined regression problem the study uses three primary implementations including Ordinary Least Squares (OLS) (Craven & Islam, 2011), K-NN Regression (KNN) (Hastie &Tibshirani, 1996), Support Vector Regression (SVR)(Basaket al., 2007) and Lasso with cross validation (Tibshirani, 1996)....
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..., 2007) and Lasso with cross validation (Tibshirani, 1996)....
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TL;DR: A classification of Social Media is provided which groups applications currently subsumed under the generalized term into more specific categories by characteristic: collaborative projects, blogs, content communities, social networking sites, virtual game worlds, and virtual social worlds.
13,932 citations
TL;DR: This introduction to the MIS Quarterly Special Issue on Business Intelligence Research first provides a framework that identifies the evolution, applications, and emerging research areas of BI&A, and introduces and characterized the six articles that comprise this special issue in terms of the proposed BI &A research framework.
Abstract: Business intelligence and analytics (BI&A) has emerged as an important area of study for both practitioners and researchers, reflecting the magnitude and impact of data-related problems to be solved in contemporary business organizations. This introduction to the MIS Quarterly Special Issue on Business Intelligence Research first provides a framework that identifies the evolution, applications, and emerging research areas of BI&A. BI&A 1.0, BI&A 2.0, and BI&A 3.0 are defined and described in terms of their key characteristics and capabilities. Current research in BI&A is analyzed and challenges and opportunities associated with BI&A research and education are identified. We also report a bibliometric study of critical BI&A publications, researchers, and research topics based on more than a decade of related academic and industry publications. Finally, the six articles that comprise this special issue are introduced and characterized in terms of the proposed BI&A research framework.
4,610 citations
Posted Content•
TL;DR: In this article, the authors present a framework that defines social media by using seven functional building blocks: identity, conversations, sharing, presence, relationships, reputation, and groups, and explain the implications that each block can have for how firms should engage with social media.
Abstract: Traditionally, consumers used the Internet to simply expend content: they read it, they watched it, and they used it to buy products and services. Increasingly, however, consumers are utilizing platforms – such as content sharing sites, blogs, social networking, and wikis – to create, modify, share, and discuss Internet content. This represents the social media phenomenon, which can now significantly impact a firm’s reputation, sales, and even survival. Yet, many executives eschew or ignore this form of media because they don’t understand what it is, the various forms it can take, and how to engage with it and learn. In response, we present a framework that defines social media by using seven functional building blocks: identity, conversations, sharing, presence, relationships, reputation, and groups. As different social media activities are defined by the extent to which they focus on some or all of these blocks, we explain the implications that each block can have for how firms should engage with social media. To conclude, we present a number of recommendations regarding how firms should develop strategies for monitoring, understanding, and responding to different social media activities.
3,551 citations
"Measuring social media influencer i..." refers background in this paper
...In the current scenario where there is a constant race for content promotion and propagation, organizations are leveraging the power of social media for reaching out to the masses (Hanna et al., 2011; Kietzmann et al., 2011)....
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TL;DR: In this article, the authors argue that social media is a hybrid element of the promotion mix because in a traditional sense it enables companies to talk to their customers, while in a nontra-ditional sense it enable customers to talk directly to one another.
3,492 citations