Posted Content•
Media effects theories
01 Nov 2015-Management Intercultural (Romanian Foundation for Business Intelligence)-Iss: 34, pp 361-369
TL;DR: In this article, the authors analyse frames, their function, their types, their roles and the levels at which they manifest themselves, and present a theoretical background of a future case study about the way in which the academic world is symbolically seen by the press.
Abstract: The complexity of the world and the various existing points of view play sometimes the role of barriers to understanding the events that take place around us or in which we are directly involved, that we may find overwhelming sometimes. In this context, we have no choice but to find instruments that can help us find a meaning beyond ”raw” information. Frames and other media effects theories can be this instrument, that can help us understand ”the stories” about the surrounding world. Frames are useful to us because our mind can’t simply process each new situation from scratch. This paper aims mainly at analysing frames, their function, their types, their roles and the levels at which they manifest themselves. It also represents the theoretical background of a future case study about the way in which the academic world is symbolically seen by the press.
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01 Jan 2013
TL;DR: The media is a powerful presence in people's lives as discussed by the authors, and it is used to refer to the particular medium used to deliver a message to a large, anonymous, diverse audience.
Abstract: The media is a powerful presence in people’s lives. Within the field of communication, media is the term used to refer to the particular medium used to deliver a message to a large, anonymous, diverse audience (Pearce, 2009a). Media studies involve research on media effects, which refer to the influence that the media has on audiences, and media representations, which are portrayals of various cultural groups. At the core of social construction is the idea that there is no such thing as objective reality (Pearce, 1995). Instead, scholars who advocate for this foundation stress that all knowledge is historically and culturally specific (Allen, 2005). Media, as a powerful social system, plays an important role in creating a person’s sense of reality (Gergen, 1999). Even those persons who closely monitor their media consumption are not immune to media effects. Media consumption Journey Through Chapter 11
10 citations
Cites background from "Media effects theories"
...This is the strongest media effects model to date since the magic bullet theory (Werder, 2009)....
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...Consequently, this line of theorizing has been described as direct effects theory and was prevalent in the early 20th century (Werder, 2009)....
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...The study of media effects has been traced back to the late 19th century (Werder, 2009)....
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01 Jan 2014
TL;DR: Thesis (M.A. (Communication Arts and Innovation) as discussed by the authors, M.A., 2014, Communication Arts and Information, Communication and Innovation (CIA).
Abstract: Thesis (M.A. (Communication Arts and Innovation) )--National Institute of Development Administration, 2014
9 citations
01 Jan 2019
TL;DR: In this paper, the authors focused on the representation of vegans and veganism in UK newspapers and found that the most dominant themes around vegan representation to be positive ones, while animal welfare was not a frequent theme.
Abstract: This study focused on the representation of vegans and veganism in UK newspapers. Articles were collected from four national newspapers, covering the months of March and April 2019, and analysed through a thematic analysis. Carnism and framing were utilized in the theoretical framework. The goal of the analysis was to see how the practise of veganism was represented in 2019, and if this representation differed between right and left-wing publications. The results show the most dominant themes around vegan representation to be positive ones. Newspapers of both political biases frequently referenced veganism’s popularity, its health benefits, and its environmental justifications. However, animal welfare was not a frequent theme. In line with traditional conservative and liberal stances towards veganism, left-wing newspapers were more positive in their representation of vegans than those on the right. Keywords: Carnism, Framing Theory, Thematic Analysis, Veganism, Vegans, Newspapers, Ideology Introduction 2 Context 3 Veganism 3 Veganism and global warming 4 Veganism in the UK 5 Literature Review 7 The left, the right, and veg*nisn 7 Veganism in media 9 Theoretical Framework 11 Social Constructionism 12 Framing Theory 13 Speciesism & Carnism 15 Methodology 18 Thematic Analysis 19 Research Design 20 Gathering Data 23 Ethics 24 Limitations 24 Carrying out Thematic Analysis 25 Results 36 Themes 38 Overarching Themes 38 Positive Representation 39 Negative Representation 39 Neutral Representation 39 Themes 39 Aspirational 39 Normal 41 Beneficial to the planet 42 A Fad 44 Unworkable 46 Hostile 48 Harmful to Society 49 Unhealthy 51 Neutral 52 Conclusion 53 Further Research 55
3 citations
Cites background from "Media effects theories"
...Despite these different conceptualizations, three broad bodies of work can be identified which demonstrate how the research has evolved over time (Werder 2009)....
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...As audiences are drip fed the same messages again and again, they “start to adopt the media's framing of reality as their own representation of it” (Werder 2009, p. 633)....
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Dissertation•
09 Dec 2016
TL;DR: The author revealed that he had had limited preparation experience in the medical field and Perceptions of Health Conditions, so he was able to assess the plausibility of the claims made in the book.
Abstract: ........................................................................................................................................ ii Acknowledgments........................................................................................................................ iii List of Tables ................................................................................................................................ v Chapter 1Introduction ............................................................................................................... 1 Chapter 2Literature Review ..................................................................................................... 3 Cultivation Theory ......................................................................................................... 3 Criticisms of Cultivation Theory ..................................................................................... 5 Uses and Gratifications Theory ....................................................................................... 7 Portrayals of Careers on Television .................................................................................. 9 Television and Health Perceptions.................................................................................. 11 Medical Television.......................................................................................................... 17 Anticipatory Socialization ............................................................................................ 21 Television and Anticipatory Socialization .................................................................... 25 Medical Drama Viewing and Aspiring Doctors ........................................................... 28 Chapter 3Method ..................................................................................................................... 31 Justification .................................................................................................................... 31 Sample and Survey Design ............................................................................................. 33 Chapter 4Results ...................................................................................................................... 34 Medical Drama Viewing and Perceptions of Health Conditions .................................. 35 Experience in the Medical Field and Perceptions of Health Conditions ...................... 37
3 citations
30 Jun 2015
TL;DR: In this article, a qualitative approach by interviews and observations of Thai users along with their interpersonal communication skills was used to answer how Facebook and phubbing behaviors effect on Interpersonal Communication skills.
Abstract: When talking about Facebook and what it does to the society, people instantly thought of a smaller world or a communication platform with no boundaries. The excessive use of Facebook and other smart phone applications is the root cause of the newly created word by Macquarie Dictionary: phubbing or the behavior of ignoring others by using smart phones. Many have also claimed that Facebook have greatly harmed interpersonal communications which involved in maintaining and developing relationships between family members and friends. This paper aimed to filled gaps and limitations of previous researches, with qualitative approach by interviews and observations of Thai users along with their interpersonal communication skills. This paper aimed to answer how Facebook and phubbing behaviors effect on Interpersonal Communication skills.
3 citations