Book•
Media reception studies
01 Jan 2005-
TL;DR: In this article, a survey of social scienti?c theories about fans and fan behavior is presented. But the focus is on the behavior of fans and their fans' behavior towards celebrities and celebrities.
Abstract: Acknowledgments1 Introduction 2 Social Scienti?c Theories 3 Linguistic and Cultural Studies Theories 4 Fans and Fan Behaviors 5 Viewers of Stars, Cult Media, and Avant-Garde 6 Minorities and Media 7 Violence, Horror, and Sexually Explicit Images 8 Memories Selected Bibliography Index About the Author
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04 Dec 2009TL;DR: Television Studies: The Basics as discussed by the authors examines the major theories and debates surrounding production and reception over the years and considers both the role and future of television, and provides a lively introduction to the study of a powerful medium.
Abstract: Television Studies: The Basics is a lively introduction to the study of a powerful medium. It examines the major theories and debates surrounding production and reception over the years and considers both the role and future of television.
164 citations
TL;DR: This paper examined the subject of sportswomen's dual identities to determine how they wished to be portrayed in sport media and found that competence was the overwhelming choice for best representation of their sport.
Abstract: Scholars have produced a body of evidence demonstrating media portrayals of sportswomen emphasize femininity/heterosexuality versus athletic competence and argue that such coverage trivializes women’s sports. Little research attention has been given to how these portrayals are interpreted by various audiences, including female athletes. This study explores how elite female athletes respond to the ways they are represented within sport media. We employed reception research where viewers deconstruct the meaning of texts and how that meaning impacts their feelings toward a subject. We examined the subject of sportswomen’s dual identities to determine how they wished to be portrayed. Thirty-six team and individual sport athletes were shown images ranging from on-court competence to off-court soft pornography and asked to choose which image best represented themselves and their sport, as well as increased interest/respect for their sport. Results indicated that competence was the overwhelming choice for best “...
153 citations
Cites background from "Media reception studies"
...In a similar vein, Staiger (2005) illustrates both the usefulness and the implications of reception research: ‘‘What the meanings are for readers may be quite pertinent to their behaviors, attitudes, and beliefs....
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01 Jan 2011
TL;DR: Q Methodology has been employed in research on audiences since the 1960s, but has not entered the mainstream of scholarly or commercial audience research, and most audience researchers remain unfamiliar with it as discussed by the authors.
Abstract: Q Methodology has been employed in research on audiences since the 1960s, but has not entered the mainstream of scholarly or commercial audience research, and most audience researchers remain unfamiliar with it. However, Q Methodology offers several advantages unmatched by other approaches to researching audiences, making it a potentially valuable addition to the researcher's toolkit. Q Methodology provides insight into audience subjectivities in a much richer way than that provided by conventional surveys, while providing more structure and better replicability than purely qualitative approaches such as focus groups or ethnographic observation. Q Methodology's insight into the varieties of audience experiences also provides an opportunity to develop, explore, and test theory before moving to large scale surveys. Further, recent advances in software allow Q Methodology surveys to be administered online, and to thereby engage online users of a wide variety of media forms located on and offline. In this article, we re-introduce Q Methodology to the audience research community. First, we briefly recall Q Methodology's principles, parameters, and operations. Then, we overview the key stages in conducting a Q study, illustrating major points with reference to relevant exemplary works. We conclude with observations regarding our recent experience in using Q Methodology in an online survey of cross-cultural responses to James Cameron's feature film Avatar.
111 citations
TL;DR: The popularization of new Internet-based media has generated much optimism about the social and participatory-democratic potentialities of these media, leading to predictions about the demise of traditional media as discussed by the authors.
Abstract: ■ The popularization of ‘new’ Internet-based media has generated much optimism about the social and participatory-democratic potentialities of these media, leading to predictions about the demise o...
102 citations
Cites background from "Media reception studies"
...This argument legitimizes the need for introducing more reception studies (see, for example, Staiger, 2005) into the area of participatory (online) media, focusing on how audiences interpret and evaluate the outcomes of other people’s participatory activities, at the level of content and process....
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TL;DR: In this paper, the authors argue against the concept of the creative industries and for a capacious understanding of culture to redefine the culture industries, arguing against Mato's essay.
Abstract: In response to Daniel Mato's essay, this article argues against the concept of the creative industries and for a capacious understanding of culture to redefine the culture industries.
89 citations
Cites background from "Media reception studies"
...With civil society growing restive, the wealth of radical associations was explained away by élites: Harvard took charge of the theory, Chicago the task of meeting and greeting the great unwashed, and Columbia the statistical manipulation (Staiger 2005, pp. 21 22)....
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References
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01 Jan 1977
TL;DR: In this paper, Williams extended the theme of Raymond Williams's earlier work in literary and cultural analysis by outlining a theory of "cultural materialism" which integrates Marxist theories of language with literature.
Abstract: This book extends the theme of Raymond Williams's earlier work in literary and cultural analysis. He analyses previous contributions to a Marxist theory of literature from Marx himself to Lukacs, Althusser, and Goldmann, and develops his own approach by outlining a theory of 'cultural materialism' which integrates Marxist theories of language with Marxist theories of literature. Williams moves from a review of the growth of the concepts of literature and idealogy to a redefinition of 'determinism' and 'hegemony'. His incisive discussion of the 'social material process' of cultural activity culminates in a re-examination of the problems of alignment and commitment and of the creative practice in individual authors and wider social groups.
4,655 citations
3,163 citations
01 Jun 1995
467 citations