Patent
Method of delivery, targeting, and measuring advertising over networks
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TLDR
In this paper, the authors present methods and apparatuses for targeting the delivery of advertisements over a network such as the Internet, and the use of advertisements is tracked to permit targeting of the advertisements of individual users.Abstract:
Methods and apparatuses for targeting the delivery of advertisements over a network such as the Internet are disclosed. Statistics are compiled on individual users and networks and the use of the advertisements is tracked to permit targeting of the advertisements of individual users. In response to requests from affiliated sites, an advertising server transmits to people accessing the page of a site an appropriate one of the advertisement based upon profiling of users and networks.read more
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References
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Patent
System for generation of user profiles for a system for customized electronic identification of desirable objects
TL;DR: In this article, the authors proposed a system that automatically constructs a target profile for each target object in the electronic media based on the frequency with which each word appears in an article relative to its overall frequency of use in all articles, as well as a "target profile interest summary" for each user.
Patent
System for customized electronic identification of desirable objects
TL;DR: In this paper, the authors proposed a system that automatically constructs a target profile for each target object in the electronic media based on the frequency with which each word appears in an article relative to its overall frequency of use in all articles, as well as a 'target profile interest summary' for each user, which target profile interest summaries describes the user's interest level in various types of target objects.
Patent
System and method for delivering customized advertisements within interactive communication systems
TL;DR: In this article, a system and method for delivering customized electronic advertisements in an interactive communication system is presented, where customized advertisements are selected based on consumer profiles and are then integrated with offerings maintained by different content providers.
Patent
Information and advertising distribution system and method
James P Reilly,Gregory P Hassett +1 more
TL;DR: In this paper, the authors present an information and advertising distribution system, in which a data server stores and updates a database of information items and advertisements, each categorized so that each has an associated information category.
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Method and system for remote delivery of retail banking services
TL;DR: In this paper, a practical system and method for the remote distribution of financial services (e.g., home banking and bill-paying) involves distributing portable terminals to a user base.