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Book ChapterDOI

Methods and Measures in Investigating PSEs

22 May 2023-pp 70-122
TL;DR: A comprehensive review of measurement options and experimental manipulation of parasocial experiences (PSEs) can be found in this paper , where the authors provide a comprehensive discussion of 21 self-report scales for measuring general parasocial relationships (PSRs); various specific subtypes of PSRs (e.g., PSRs in children, political PSRs); parasocial interactions (PSIs); and parasocial breakups (PSBs).
Abstract: Abstract To assist scholars in designing studies that have increased validity, this chapter provides an extensive review of measurement options and experimental manipulation of parasocial experiences (PSEs). First, the chapter offers a comprehensive discussion of 21 self-report scales for measuring general parasocial relationships (PSRs); various specific subtypes of PSRs (e.g., PSRs in children, political PSRs); parasocial interactions (PSIs); and parasocial breakups (PSBs). The strengths of each measure and questions pertaining to the measure’s validity, reliability, and appropriateness for utilization in different contexts are highlighted. Next, experimental paradigms and manipulations of PSI and PSR are reviewed, giving especial attention to validity considerations.
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Book ChapterDOI
01 Jan 2007

57 citations

Book ChapterDOI
01 Jan 1997
TL;DR: In this paper, the authors dealt with social interactions of TV viewers with people on the screen, so-called "parasocial interactions" (Horton & Wohl 1956), and presented the results of an empirical study, which was embedded into a broader research program concerning the social and emotional dimensions of TV viewing behavior.
Abstract: The following paper deals with social interactions of TV viewers with people on the screen, so-called „parasocial interactions“ (Horton & Wohl 1956). It presents the results of an empirical study, which is embedded into a broader research program concerning the social and emotional dimensions of TV viewing behavior. This research field is one of the areas of special interest at the Institute of Communication Psychology and Media Education at the University of Koblenz-Landau.

54 citations

Trending Questions (2)
How can i measure parasocial relationship?

You can measure parasocial relationships using self-report scales, including 21 options for general PSRs, specific subtypes, parasocial interactions, and breakups, considering validity, reliability, and context appropriateness.

What are the specific measures used to assess parasocial relationships in correlational research?

The paper discusses 21 self-report scales for measuring general parasocial relationships (PSRs), specific subtypes of PSRs, parasocial interactions (PSIs), and parasocial breakups (PSBs) in correlational research.