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Journal ArticleDOI

Misleading advertising in mixed markets: non-profit orientation and welfare outcomes

Ajay Sharma
- 03 Apr 2020 - 
- Vol. 27, Iss: 2, pp 291-302
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TLDR
In this article, the authors analyse misleading advertising competition between private firms and consumer-oriented firms in the context of mixed markets, and propose a framework to detect misleading advertising in mixed markets.
Abstract: 
In this article, we analyse misleading advertising competition between private firms (profit oriented) and consumer-oriented firms (concerned about consumer welfare) in the context of mixed markets...

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Citations
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Journal ArticleDOI

Social Entrepreneurial Orientation in Nonprofits: The Development and Testing of a Multidimensional Scale

Aaron Turpin, +1 more
- 20 Jun 2023 - 
Journal ArticleDOI

Relationships Between Social Entrepreneurial Orientation and Social Work Management Competencies in Nonprofit Human Service Organizations

Aaron Turpin, +1 more
- 20 Apr 2023 - 
TL;DR: In this article , a model of human services organizational management that includes social entrepreneurial orientation (SEO), and employs a multivariate regression analysis to identify relationships between SEO and social work management competencies using a nationally representative sample of nonprofits in Canada.
References
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Journal ArticleDOI

Price and quantity competition in a differentiated duopoly

Nirvikar Singh, +1 more
- 24 Jan 1984 - 
TL;DR: The authors analyzes the duality of prices and quantities in a differentiated duopoly and shows that if firms can only make two types of binding contracts with consumers, the price contract and the quantity contract, it is a dominant strategy for each firm to choose the quantity (price) contract, provided the goods are substitutes (complements).
Journal ArticleDOI

Social Marketing: Its Definition and Domain:

Alan R. Andreasen
- 01 Mar 1994 - 
TL;DR: The authors argue that social marketing has been defined improperly in much of the literature and propose a revised definition and the domain of social marketing defined, and conclude with suggest that suggest that the definition of marketing is not a good fit for the real world.
Journal ArticleDOI

Tobacco Industry Promotion of Cigarettes and Adolescent Smoking

John P. Pierce, +4 more
- 18 Feb 1998 - 
TL;DR: These findings provide the first longitudinal evidence to the authors' knowledge that tobacco promotional activities are causally related to the onset of smoking.
Posted Content

Advertising And Welfare

Avinash Dixit, +1 more
TL;DR: In this article, the authors apply conventional welfare-theoretic methods to study advertising which changes consumer tastes, and show that advertising is socially excessive, even when postadvertising tastes are used as the standard for welfare judgments and the monopoly profits resulting from the advertising are included in welfare.
Journal ArticleDOI

Advertising and welfare

Avinash Dixit, +1 more
- 01 Jan 1978 - 
TL;DR: In this article, the authors apply conventional welfare-theoretic methods to study advertising which changes consumer tastes, and find that advertising is socially excessive, even when postadvertising tastes are used as the standard for welfare judgments and the monopoly profits resulting from the advertising are included in welfare.