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Figure 1: The Unified Theory of Acceptance and Use of Technology (UTAUT) Source: Adapted from Venkatesh, et al., 2003, p. 447
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Journal Article
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DOI
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Mobile Commerce Switching Intentions in Thai Consumers
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Kedwadee Sombultawee
1
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Institutions (1)
Silpakorn University
1
07 Nov 2017
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Mediterranean journal of social sciences