Movement intellectuals engaging the grassroots: A strategy perspective on the Black Consciousness Movement:
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...…a step further, cultural pragmatics has emphasised the difficulties—though not impossibilities—of achieving the kinds of ritualistic ‘fusion’ that were common in more simple societies, due to the highly contingent, reflexive, and ‘de-fused’ nature of the modern world (Alexander 2004; Morgan 2020)....
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...(Goffman, 1974, p. 8), and therefore allow information to be experienced in a coherent and meaningful manner....
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"Movement intellectuals engaging the..." refers background in this paper
...…refers to the ‘the linking of two or more ideologically congruent but structurally unconnected frames regarding a particular issue or problem’, something that can often occur through ‘the linkage of a movement organization with an unmobilised sentiment pool’ (Benford & Snow, 2000, p. 624)....
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...Strategic framing processes are typically understood as ‘deliberative, utilitarian, and goal directed’ (Benford & Snow, 2000), and their success is measured by their capacity to resonate with an audience’s pre-existent cultural beliefs (Schudson, 1989)....
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...Frame amplification refers to the ‘idealization, embellishment, clarification, or invigoration of existing values or beliefs’ (Benford & Snow, 2000, p. 624)....
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...Frame transformation: Converting fear into hope At the core of BC philosophy, and standing behind many of the more specific frames mentioned above, was a concern with ‘frame transformation’, with ‘changing old understandings and meanings and/or generating new ones’ (Benford & Snow, 2000, p. 625)....
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...Frame extension via community development and labour organisation ‘Frame extension’ refers to the process of extending a movement’s framing ‘beyond its primary interests to include issues and concerns that are presumed to be of importance to potential adherents’ (Benford & Snow, 2000, p. 625)....
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...This does not mean that goal-oriented ‘strategies of action’ – whether symbolic (e.g. Swidler, 1986) or material – are absent, but that ignoring the rich composite of motivations that animate social movements typically occurs through the trick of theoretically imputing motives, rather than…...
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...A common risk in emphasising these agential characteristics is a tendency to instrumentalise movement intellectuals as purely rationally-calculative actors, akin to individuals or firms competing in a marketplace (e.g. McCarthy & Zald, 1977; Olson, 1965)....
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