Narrative visualizations: using interactive data stories in strategic brand communication
Citations
963 citations
306 citations
158 citations
75 citations
References
3,837 citations
"Narrative visualizations: using int..." refers background in this paper
...For this reason, visuals are preferred only if there is a strong need in them and discrepancy is not crucial (Ware, 2002)....
[...]
...Following the argument of Ware (2002), I believe that such an approach promises rules and recommendations based not on the contemporary design fashion but rather on the relatively permanent structure of the human cognition, which is not dependent on time and culture....
[...]
...Indeed, the visual cortex and the eyes act together to provide the highest-bandwidth channel into cognitive centers (Ware, 2002)....
[...]
...Nowadays, the word is mostly associated with a graphical representation of concepts or data, therefore, from being an internal construct, it has become an external artifact (Ware, 2002)....
[...]
...…principles, designers can improve complex visual systems and significantly speed up visual processing in order to communicate with viewers more effectively, as well-structured visualizations reduce demands on memory, improve comprehension and facilitate interpretation of information (Ware, 2002)....
[...]
1,659 citations
1,218 citations
"Narrative visualizations: using int..." refers background in this paper
...According to Bertin (1983), all the signs that surround us can be divided into two major sign systems....
[...]
996 citations
"Narrative visualizations: using int..." refers background or methods in this paper
...Based on this classification, Segel and Heer (2010) identified three typical structures of narrative visualizations....
[...]
...However, as Segel and Heer (2010) found out, four out of five narrative visualizations are created by media organizations....
[...]
...…are data stories that help users to work with the data and make insights out of it, and the role of author is to find the balance between readers’ possibilities for story discovery through interactive exploration and the intended narrative flow through the interface features (Segel and Heer, 2010)....
[...]
...Segel and Heer (2010) identified two polar types of narrative visualizations....
[...]
...The paper of Segel and Heer (2010) served as a starting point for defining narrative visualizations and identifying research gaps....
[...]
963 citations
"Narrative visualizations: using int..." refers background or methods in this paper
...Besides, images are better than textual information in terms of recognition and recall, as they can be encoded imaginally and verbally, while abstract concepts can be remembered only verbally (Paivio, 1987)....
[...]
...Four years after Paivio (1987) applied Bertin’s theory to brain activity and presented the dual coding theory, claiming that the working memory operates with two fundamentally different types of data, namely logogens (for language information representation) and imagens (for visual information…...
[...]