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Narrative visualizations: using interactive data stories in strategic brand communication

01 Jan 2018-
TL;DR: The purpose of the study is to provide a framework for the use of narrative visualizations in brand communications, and conducted a comprehensive review of relevant theories from visual and communication studies and examined the current state of narrative visualization usage.
Abstract: Storytelling have long been used by media and communication professionals to hit an emotional chord with the audience. Nowadays, the development of digital technologies opens new possibilities for conveying messages, and visual storytelling becomes a 'lingua franca'. Narrative visualizations are an emerging class of visual stories, primarily used by data journalists to share complex information. They significantly differ from traditional forms of storytelling, as users can create their own paths of information consumption and by that, make sense of data. Although this type of storytelling is widely used by media outlets, it is not yet recognized by communication professionals. In this way, the purpose of the study is to provide a framework for the use of narrative visualizations in brand communications. To address this purpose, I conducted a comprehensive review of relevant theories from visual and communication studies and examined the current state of narrative visualization usage. Based on the analysis, I presented advantages and disadvantages of narrative visualizations and identified the most promising areas of use in brand communications.

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Citations
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01 Jan 2016
TL;DR: The mental representations a dual coding approach is universally compatible with any devices to read, and is available in the digital library an online access to it is set as public so you can download it instantly.
Abstract: mental representations a dual coding approach is available in our digital library an online access to it is set as public so you can download it instantly. Our digital library saves in multiple countries, allowing you to get the most less latency time to download any of our books like this one. Kindly say, the mental representations a dual coding approach is universally compatible with any devices to read.

963 citations

Book
01 Jan 2010
TL;DR: This exam consists of 50 questions and you must select the one best response that is the best response to receive credit for each question.
Abstract: Instructions This exam consists of 50 questions. You may write on the exam itself, but be sure to answer all your questions on a “Scantron” sheet with a #2 pencil. For each question there is one response that is the best response. You must select the one best response to receive credit for each question. If you select more than one response for a question, then you will receive no credit for that question.

306 citations

Journal Article
TL;DR: A governor of a certain state is concerned about the test scores of high school students, one of his aides brings up an interesting statistic: there is a very strong link between student test scores and the taxes paid by the parents of the student.
Abstract: First a very simple but important point about statistics. Statistics cannot be used to establish causation, they can only show correlations. As an example, the governor of a certain state is concerned about the test scores of high school students in the state. One of his aides brings up an interesting statistic: there is a very strong link between student test scores and the taxes paid by the parents of the student. The parents of high scoring students pay more taxes. The aide’s suggestion for increasing student test scores is unusual; sharply increase tax rates. Surely student test scores will follow! The fallacy, of course, is that even though there is a correlation between test scores and parents taxes, there is likely no causal connection. A better explanation is that there is some hidden variable that explains the correlation. In this case the obvious choice is the income of the parents. This determines the taxes paid. And since the quality of high school that a student attends is to a large extent determined by the parent’s income, we see a causal link from parent’s income to both taxes and test scores.

158 citations

Journal ArticleDOI
TL;DR: Schafer and van Es as discussed by the authors argue that studying culture through data comes with independence and rigour in the scientific debate related to the study of culture through the data, and that the advantages of data-based approaches are limited.
Abstract: Schafer and van Es’s Datafied society, studying culture through data (2017) comes with independence and rigour in the scientific debate related to the study of culture through the data. The advanta...

75 citations

References
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Book
04 Feb 2000
TL;DR: The art and science of why the authors see objects the way they do are explored, and the author presents the key principles at work for a wide range of applications--resulting in visualization of improved clarity, utility, and persuasiveness.
Abstract: Most designers know that yellow text presented against a blue background reads clearly and easily, but how many can explain why, and what really are the best ways to help others and ourselves clearly see key patterns in a bunch of data? When we use software, access a website, or view business or scientific graphics, our understanding is greatly enhanced or impeded by the way the information is presented. This book explores the art and science of why we see objects the way we do. Based on the science of perception and vision, the author presents the key principles at work for a wide range of applications--resulting in visualization of improved clarity, utility, and persuasiveness. The book offers practical guidelines that can be applied by anyone: interaction designers, graphic designers of all kinds (including web designers), data miners, and financial analysts. Complete update of the recognized source in industry, research, and academic for applicable guidance on information visualizing. Includes the latest research and state of the art information on multimedia presentation. More than 160 explicit design guidelines based on vision science. A new final chapter that explains the process of visual thinking and how visualizations help us to think about problems. Packed with over 400 informative full color illustrations, which are key to understanding of the subject. Table of Contents Chapter 1. Foundations for an Applied Science of Data Visualization Chapter 2. The Environment, Optics, Resolution, and the Display Chapter 3. Lightness, Brightness, Contrast and Constancy Chapter 4. Color Chapter 5. Visual Salience and Finding Information Chapter 6. Static and Moving Patterns Chapter 7. Space Perception Chapter 8. Visual Objects and Data Objects Chapter 9. Images, Narrative, and Gestures for Explanation Chapter 10. Interacting with Visualizations Chapter 11. Visual Thinking Processes

3,837 citations


"Narrative visualizations: using int..." refers background in this paper

  • ...For this reason, visuals are preferred only if there is a strong need in them and discrepancy is not crucial (Ware, 2002)....

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  • ...Following the argument of Ware (2002), I believe that such an approach promises rules and recommendations based not on the contemporary design fashion but rather on the relatively permanent structure of the human cognition, which is not dependent on time and culture....

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  • ...Indeed, the visual cortex and the eyes act together to provide the highest-bandwidth channel into cognitive centers (Ware, 2002)....

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  • ...Nowadays, the word is mostly associated with a graphical representation of concepts or data, therefore, from being an internal construct, it has become an external artifact (Ware, 2002)....

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  • ...…principles, designers can improve complex visual systems and significantly speed up visual processing in order to communicate with viewers more effectively, as well-structured visualizations reduce demands on memory, improve comprehension and facilitate interpretation of information (Ware, 2002)....

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Journal ArticleDOI
TL;DR: Dual coding theory (DCT) as mentioned in this paper explains human behavior and experience in terms of dynamic associative processes that operate on a rich network of modality-specific verbal and nonverbal representations.
Abstract: Dual coding theory (DCT) explains human behavior and experience in terms of dynamic associative processes that operate on a rich network of modality-specific verbal and nonverbal (or imagery) representations. We first describe the underlying premises of the theory and then show how the basic DCT mechanisms can be used to model diverse educational phenomena. The research demonstrates that concreteness, imagery, and verbal associative processes play major roles in various educational domains: the representation and comprehension of knowledge, learning and memory of school material, effective instruction, individual differences, achievement motivation and test anxiety, and the learning of motor skills. DCT also has important implications for the science and practice of educational psychology — specifically, for educational research and teacher education. We show not only that DCT provides a unified explanation for diverse topics in education, but also that its mechanistic framework accommodates theories cast in terms of strategies and other high-level psychological processes. Although much additional research needs to be done, the concrete models that DCT offers for the behavior and experience of students, teachers, and educational psychologists further our understanding of educational phenomena and strengthen related pedagogical practices.

1,659 citations

Book
01 Jan 1983
TL;DR: A liquid proportioning system includes two groups of positive metering tanks, each group consisting of at least two tanks each containing a supply of liquid to be blended and including outlet control device for selectively regulating the volume of liquid leaving the tank per unit of time.
Abstract: A liquid proportioning system includes two groups of positive metering tanks, each group consisting of at least two tanks each containing a supply of liquid to be blended and including outlet control device for selectively regulating the volume of liquid leaving the tank per unit of time. The liquids from each tank are fed together through a single conduit to a mixer which continuously blends the liquid components as they are flowing, and the blended liquids are fed to a reservoir tank, from which they are fed to a point of use in accordance with the variable requirements of the latter. One group of positive metering tanks feeds the liquid components to the mixer in exact proportions until these tanks are depleted, at which time the flow from these tanks is shut off automatically and the second group of tanks begins to feed the portioned liquid components to the mixer, while the first group of tanks are refilled. When the requirements of the point of use are decreased, sensors slow down the feeding of the liquid to the reservoir tank by increasing the time interval between the emptying of one group of metering tanks and the commencement of feeding from the other group of tanks.

1,218 citations


"Narrative visualizations: using int..." refers background in this paper

  • ...According to Bertin (1983), all the signs that surround us can be divided into two major sign systems....

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Journal ArticleDOI
TL;DR: Drawing on case studies from news media to visualization research, distinct genres of narrative visualization are identified and a framework suggests design strategies for narrative visualization, including promising under-explored approaches to journalistic storytelling and educational media.
Abstract: Data visualization is regularly promoted for its ability to reveal stories within data, yet these “data stories” differ in important ways from traditional forms of storytelling. Storytellers, especially online journalists, have increasingly been integrating visualizations into their narratives, in some cases allowing the visualization to function in place of a written story. In this paper, we systematically review the design space of this emerging class of visualizations. Drawing on case studies from news media to visualization research, we identify distinct genres of narrative visualization. We characterize these design differences, together with interactivity and messaging, in terms of the balance between the narrative flow intended by the author (imposed by graphical elements and the interface) and story discovery on the part of the reader (often through interactive exploration). Our framework suggests design strategies for narrative visualization, including promising under-explored approaches to journalistic storytelling and educational media.

996 citations


"Narrative visualizations: using int..." refers background or methods in this paper

  • ...Based on this classification, Segel and Heer (2010) identified three typical structures of narrative visualizations....

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  • ...However, as Segel and Heer (2010) found out, four out of five narrative visualizations are created by media organizations....

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  • ...…are data stories that help users to work with the data and make insights out of it, and the role of author is to find the balance between readers’ possibilities for story discovery through interactive exploration and the intended narrative flow through the interface features (Segel and Heer, 2010)....

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  • ...Segel and Heer (2010) identified two polar types of narrative visualizations....

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  • ...The paper of Segel and Heer (2010) served as a starting point for defining narrative visualizations and identifying research gaps....

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01 Jan 2016
TL;DR: The mental representations a dual coding approach is universally compatible with any devices to read, and is available in the digital library an online access to it is set as public so you can download it instantly.
Abstract: mental representations a dual coding approach is available in our digital library an online access to it is set as public so you can download it instantly. Our digital library saves in multiple countries, allowing you to get the most less latency time to download any of our books like this one. Kindly say, the mental representations a dual coding approach is universally compatible with any devices to read.

963 citations


"Narrative visualizations: using int..." refers background or methods in this paper

  • ...Besides, images are better than textual information in terms of recognition and recall, as they can be encoded imaginally and verbally, while abstract concepts can be remembered only verbally (Paivio, 1987)....

    [...]

  • ...Four years after Paivio (1987) applied Bertin’s theory to brain activity and presented the dual coding theory, claiming that the working memory operates with two fundamentally different types of data, namely logogens (for language information representation) and imagens (for visual information…...

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