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Journal Article

Native American Barbie: The Marketing of Euro-American Desires

01 Sep 2005-American Studies (Global Indigenous Nations Studies Program, University of Kansas: http://www.indigenous.ku.edu)-Vol. 46, Iss: 3, pp 295-326

AbstractNative Americans are the only racial group that today consistently appears in a negative light in large toy-manufacturing lines. A lot of American Indian toys still depict semi-naked figures living in teepees. These stereotypes freeze, in the minds of children, images of American Indians as racial groups that still live in a pristine past unaffected and unchanged by the 20th century. JoAllyn Archambault, Standing Rock Dakota/ Creek, (1992)1

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Journal ArticleDOI
Abstract: Shrouded in a world of beauty, wealth and adventure, the Barbie doll is immersed in a cultural pedagogy, with the intent to teach the supremacy of a body type, ethnicity and behavior. This article aims to discuss the representations of the Barbie doll in ludic culture and how it has affected the construction of children’s identities, especially in relation to gender identity and to cultural diversity. It analyzes what specific studies have revealed about the cultural representations of the doll. For such, cultural studies were taken as referential, using as theoretical framework the post-structuralism analysis approach, treating the doll as a cultural artifact. We highlight their effects produced in the media and in the discourse of childhood configuration.

7 citations


Journal ArticleDOI
10 Sep 2014
Abstract: This paper discusses how the forms of stereotyping and prejudiced feelings are produced by focusing on the images of toys and dolls dolls. It discusses how these stereotypical effects on children's subjectivities, analyzing the discourses on childhood ethnic differences. As a method, used a planking qualitative discourse analysis. The research was conducted in a public school in the municipal schools of Porto Alegre (RS). Attended the proposed twenty six children, aged seven and eight in five weekly meetings, held from March to May 2011. We used a small collection of fourteen different dolls and puppets, they deconstruct stereotypes. The results show that the image of these dolls favors deconstruction of prejudices and stereotypes.

3 citations


Cites background from "Native American Barbie: The Marketi..."

  • ...As representações das características fenotípicas permanecem as mesmas: os longos cabelos lisos, o nariz fino, os lábios e a cor dos olhos (Schwarz, 2005; Terrenée, 2008)....

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Journal ArticleDOI
Abstract: Envolta em um mundo de beleza, riqueza e aventura, a boneca Barbie esta imersa em uma pedagogia cultural com o intuito de ensinar a supremacia de um tipo de corpo, raca e comportamento. O artigo tem como objetivo discutir as representacoes da boneca Barbie na cultura ludica e o modo que ela tem afetado a construcao das identidades infantis, especialmente em relacao ao genero e a diversidade cultural. Analisa-se o que estudos especificos tem revelado sobre as representacoes culturais da boneca. Para tanto, foram tomados como referencial os Estudos Culturais, tendo como marco teorico a abordagem Pos-Estruturalista de analise, tratando a boneca como um artefato cultural. Destacam-se seus efeitos produzidos na midia e na configuracao discursiva da infância.

2 citations


References
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Book
01 Jan 1983
Abstract: Fabian's study is a classic in the field that changed the way anthropologists relate to their subjects and is of immense value not only to anthropologists but to all those concerned with the study of man. A new foreward by Matti Bunzl brings the influence of Fabian's study up to the present. Time and the Other is a critique of the notions that anthropologists are "here and now," their objects of study are "there and then," and that the "other" exists in a time not contemporary with our own.

3,949 citations


"Native American Barbie: The Marketi..." refers background in this paper

  • ...Within this framework, persistent denial of coevalness places and maintains such so-called peoples in an ahistorical time, other than the present.(69) Representing the polar opposite of European Americans living in a capitalist society, the dwellers of these purported primitive worlds are considered to be "unscientific," "uncivilized," un-businesslike, and "spiritually centered" on "beliefs that are rooted in an intuitive relation to the natural world....

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Abstract: The petty bourgeois, "driven to frenzy" by the horrors of capitalism, is a social phenomenon which, like anarchism, is characteristic of all capitalist countries. The instability of such revolutionariness, its barrenness, its liability to become swiftly transformed into submission, apathy, fantasy and even "frenzied" infatuation with one or another bourgeois "fad"-all this is a matter of common knowledge.

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01 Jan 2002
Abstract: This is the first major study of the most famous Reclaiming Witch community, founded in 1979 in San Francisco, written by an author who herself participated in a coven for ten years. Jone Salomonsen describes and examines the communal and ritual practices of Reclaiming, asking how these promote personal growth and cultural-religious change.

51 citations


Book
01 Aug 2001
Abstract: For more than a hundred years, outsiders enamored of the perceived strengths of American Indian cultures have appropriated and distorted elements of them for their own purposes more often than not ignoring the impact of the process on the Indians themselves. This book contains eight original contributions that consider the selling of American Indian culture and how it affects the Native community. It goes beyond studies of “white shamanism” to focus on commercial ventures, challenging readers to reconsider how Indian cultures have been commercialized in the twentieth century. Some selections examine how Indians have been displayed to the public, beginning with a “living exhibit” of Cocopa Indians at the 1904 Louisiana Purchase Exposition and extending to contemporary stagings of Indian culture for tourists at Tillicum Village near Seattle. Other chapters range from the Cherokees to Puebloan peoples to Indians of Chiapas, Mexico, in an examination of the roles of both Indians and non-Indian reformers in marketing Native arts and crafts. These articles show that the commercialization and appropriation of American Indian cultures have been persistent practices of American society over the last century and constitute a form of cultural imperialism that could contribute to the destruction of American Indian culture and identity. They offer a means toward understanding this complex process and provide a new window on Indian-white interactions. CONTENTS Part I: Staging the Indian1. The “Shy” Cocopa Go to the Fair, Nancy J. Parezo and John W. Troutman2. Command Performances: Staging Native Americans at Tillicum Village, Katie N. Johnson and Tamara Underiner3. Savage Desires: The Gendered Construction of the American Indian in Popular Media, S. Elizabeth Bird4. “Beyond Feathers and Beads”: Interlocking Narratives in the Music and Dance of Tokeya Inajin (Kevin Locke), Pauline Tuttle Part II: Marketing the Indian5. “The Idea of Help”: White Women Reformers and the Commercialization of Native American Women's Arts, Erik Trump6. Saving the Pueblos: Commercialism and Indian Reform in the 1920s, Carter Jones Meyer7. Marketing Traditions: Cherokee Basketry and Tourist Economies, Sarah H. Hill8. Crafts, Tourism, and Traditional Life in Chiapas, Mexico: A Tale Related by a Pillowcase, Chris Goertzen

37 citations