Book ChapterDOI
Need for Touch: A Barrier in Online Shopping—Identifying Compensatory Factors in an Online Context
Jyoti Pandey,Ashish Sadh,Aditya Billore +2 more
- pp 1349-1357
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TLDR
It is proposed that need for touch moderates the relationship between these factors and consumer response and the role of return policy and e-tailer’s image as a compensatory mechanism for inability to touch a product while shopping online is proposed.Abstract:
Touch is one of the five senses, which plays an important role in the evaluation of product and purchase decision. This chapter tries to see how need for touch is a barrier in an online shopping context, where it is not feasible to touch a product. This study tried to identify two factors, return policy and e-tailer’s image which may act as a compensatory mechanism for inability to touch a product during online shopping. Through this study, we proposed that need for touch moderates the relationship between these factors and consumer response. The study tries to propose the role of return policy and e-tailer’s image as a compensatory mechanism for inability to touch a product while shopping online. Potential contributions and directions for future research have been discussed in detail.read more
Citations
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Developing Customer Loyalty from E-tail Store Image Attributes
Zee Sun Yun,L Good +1 more
TL;DR: In this article, the authors investigate e-tail store attributes that develop customers' positive perceptions of e•tail store image, and determine whether or not they develop a sense of loyalty to an e‐tailer.
Proceedings Article
Virtual Reality in Marketing: Technological and Psychological immersion
Anna Carolina Muller Queiroz,Alexandre Moreira Nascimento,Thomas Brashear Alejandro,Romero Tori,Vinícius Veloso de Melo,Fernando de Souza Meirelles,Maria Isabel da Silva Leme +6 more
TL;DR: A systematic review that covers VR immersive applications to Marketing performed by a team of Computer Science, Computer Engineering, Marketing, Psychology and Information System (IS) researchers.
Peer Review
Augmented reality in online retail: generational differences between millennials and generation z using virtual try-on’s
Abstract: The aim of this thesis is to examine the differences across two generational cohorts, millennials, and Generation Z, in terms of their augmented reality (AR) experience using virtual try-on’s (VTO) in online retail. Based on a quantitative study involving an online survey and experiment carried out among 198 participants, the results revealed significant differences in post-usage variables. Millennials experienced higher hedonic value and need for touch while Gen Z experienced higher utilitarian value, ease of use, attitude towards using and purchase intention. There were no statistical differences in spatial presence, psychological ownership, and awareness of privacy practices. However, the study clearly shows differences among the generations and thus contributes to the research on augmented reality and generational marketing. Considering cohort-specific differences will enable practitioners to cluster demographic groups, thus creating specific buyer personas to target more efficiently for optimised marketing strategies, and, as a bonus, to increase the environmental sustainability of online retail.
References
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Journal ArticleDOI
It Just Feels Good: Customers’ Affective Response to Touch and Its Influence on Persuasion:
Joann Peck,Jennifer Wiggins +1 more
TL;DR: The authors found that people who are motivated to touch because it is fun or interesting will also be persuaded by a communication that incorporates touch when they are able to make sense of how the touch is related to the message.
Journal ArticleDOI
If I touch it I have to have it: Individual and environmental influences on impulse purchasing
Joann Peck,Terry L. Childers +1 more
TL;DR: The authors examined the influence of touch on impulse-purchasing behavior and found that individual differences in touch and how they affect impulsive-buying behavior, and concluded that both individual and environmental touchrelated factors increase impulse purchasing.
Journal ArticleDOI
Consumer need for tactile input
TL;DR: In this article, the authors examined the construct of need for tactile input by consumers and its impact on the likelihood to purchase products over the Internet, and found that women showed a higher need to touch products compared to men in making product evaluations.
Journal ArticleDOI
Effect of brand familiarity, experience and information on online apparel purchase
Jihye Park,Leslie Stoel +1 more
TL;DR: In this article, the effect of brand familiarity, the number of pieces of product information presented on a web site, and previous online apparel shopping experience on perceived risk and purchase intention was examined.
Journal ArticleDOI
Does Touch Affect Taste? The Perceptual Transfer of Product Container Haptic Cues
Aradhna Krishna,Maureen Morrin +1 more
TL;DR: The authors developed a conceptual framework regarding the perceptual transfer of haptic or touch-related characteristics from product containers to judgments of the products themselves and found that consumers high in the autotelic need for touch (general liking for haptic input) are less affected by such nondiagnostic haptic cues compared to consumers low in the auto-tolerant need to touch.