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Table 2. Hierarchical multiple regression analysis: Expected functional (step I) and self-image congruence (step 2) —> Intention to search for information
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Journal Article
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DOI
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Negative symbolic aspects in destination branding: Exploring the role of the ‘undesired self’ on web-based vacation information search intentions among potential first-time visitors
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Michael Bosnjak
1
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Institutions (1)
Free University of Bozen-Bolzano
1
01 Nov 2010
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Journal of Vacation Marketing