New service development: areas for exploitation and exploration
Citations
168 citations
166 citations
Cites background from "New service development: areas for ..."
...Future inquiry should also extend beyond physical goods to consider behavioral issues in the make–buy decision for new and existing services (Menor et al., 2002; Wade, 2003)....
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162 citations
Cites background from "New service development: areas for ..."
...… an offering not previously available to a firm’s customers resulting from additions to or changes in the service concept (Menor et al., 2002)....
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...an offering not previously available to a firm’s customers resulting from additions to or changes in the service concept (Menor et al., 2002)....
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156 citations
Cites background from "New service development: areas for ..."
...However, service providers are often guided by an operational focus, adopting an ad hoc service development process (Shostack, 1984; Menor et al., 2002; Zomerdijk and Voss, 2011)....
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153 citations
References
16,377 citations
3,824 citations
"New service development: areas for ..." refers background in this paper
...…that a common set of factors—development process, market/environment, organizational and strategic—impact NPD performance (Schilling and Hill, 1998; Brown and Eisenhardt, 1995; Montoya-Weiss and Calantone, 1994) and NSD performance (de Brentani, 1995; Cooper et al., 1994; Cooper and de Brentani,…...
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...This challenge is particularly difficult given the diverse literature reporting NPD research (see Krishnan and Ulrich, 2001; Wind and Mahajan, 1997; Brown and Eisenhardt, 1995)....
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...The extant NPD research does not have all the answers to the questions of product or service development, but there is a foundation that can be drawn on (see integrative reviews by Krishnan and Ulrich, 2001; Schilling and Hill, 1998; Wind and Mahajan, 1997; Brown and Eisenhardt, 1995)....
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...Underlying the empirical work addressing the antecedents of development performance is the belief that a common set of factors—development process, market/environment, organizational and strategic—impact NPD performance (Schilling and Hill, 1998; Brown and Eisenhardt, 1995; Montoya-Weiss and Calantone, 1994) and NSD performance (de Brentani, 1995; Cooper et al....
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3,558 citations
"New service development: areas for ..." refers background in this paper
...The Internet dramatically reduces these barriers, as summarized in Table 3 ( Porter, 2001 )....
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...A differentiation strategy is difficult to attain in a service environment where innovations are quickly and easily copied ( Porter, 2001 )....
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3,513 citations
"New service development: areas for ..." refers background in this paper
...Focusing on NPD, Van de Ven (1986) notes four problems related to the management of development and innovation efforts....
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...Focusing on NPD, Van de Ven (1986) notes four problems related to the management of development and innovation efforts....
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