New service development: areas for exploitation and exploration
Citations
2 citations
Cites background from "New service development: areas for ..."
...• An offering not previously available to a company’s customer, resulting from the addition of a service offering or changes in the service concept which allows the service offering to be made available (Menor, 2000 as given in Menor et al., 2002)....
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...2.4 NSD & NDP process models As discussed, NSD and NPD processes vary, but are not exclusive of each other (Djellal and Gallouj, 2001; Menor et al., 2002)....
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...Resources such as development teams and tools play an enabling function in the development process (Menor et al., 2002)....
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2 citations
Cites background from "New service development: areas for ..."
...Scholars from marketing (Johne & Storey, 1998), operations management (Menor et al., 2002), and innovation (Drejer, 2004) they all agree that NSD is playing a main role in the processes of achieving a superior competitive advantage (Lusch et al., 2007)....
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...The newness of service offering answers the question "what service is offered?", identifying the position of a new service on a distance between incremental and radical change (Menor et al., 2002)....
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...Scholars from marketing (Johne & Storey, 1998), operations management (Menor et al., 2002), and innovation (Drejer, 2004) they all agree that NSD is playing a main role in the processes of achieving a superior competitive advantage (Lusch et al....
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..., identifying the position of a new service on a distance between incremental and radical change (Menor et al., 2002)....
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2 citations
2 citations
Cites background from "New service development: areas for ..."
...Menor, Tatikonda, and Sampson (2002) quoting Menor (2000) defines a new service as an offering not previously available to customers resulting from the addition of a service offering or changes in the service concept that allow for the service offering to be made available....
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...Riedl et al. (2010) and Menor et al. (2002) analyzed a cyclical model for developing new services introduced by Johnson et al. (2000)....
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2 citations
References
16,377 citations
3,824 citations
"New service development: areas for ..." refers background in this paper
...…that a common set of factors—development process, market/environment, organizational and strategic—impact NPD performance (Schilling and Hill, 1998; Brown and Eisenhardt, 1995; Montoya-Weiss and Calantone, 1994) and NSD performance (de Brentani, 1995; Cooper et al., 1994; Cooper and de Brentani,…...
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...This challenge is particularly difficult given the diverse literature reporting NPD research (see Krishnan and Ulrich, 2001; Wind and Mahajan, 1997; Brown and Eisenhardt, 1995)....
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...The extant NPD research does not have all the answers to the questions of product or service development, but there is a foundation that can be drawn on (see integrative reviews by Krishnan and Ulrich, 2001; Schilling and Hill, 1998; Wind and Mahajan, 1997; Brown and Eisenhardt, 1995)....
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...Underlying the empirical work addressing the antecedents of development performance is the belief that a common set of factors—development process, market/environment, organizational and strategic—impact NPD performance (Schilling and Hill, 1998; Brown and Eisenhardt, 1995; Montoya-Weiss and Calantone, 1994) and NSD performance (de Brentani, 1995; Cooper et al....
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3,558 citations
"New service development: areas for ..." refers background in this paper
...The Internet dramatically reduces these barriers, as summarized in Table 3 ( Porter, 2001 )....
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...A differentiation strategy is difficult to attain in a service environment where innovations are quickly and easily copied ( Porter, 2001 )....
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3,513 citations
"New service development: areas for ..." refers background in this paper
...Focusing on NPD, Van de Ven (1986) notes four problems related to the management of development and innovation efforts....
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...Focusing on NPD, Van de Ven (1986) notes four problems related to the management of development and innovation efforts....
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