New service development: areas for exploitation and exploration
Citations
Cites background from "New service development: areas for ..."
...Menor et al. (2002) argue that the product architecture serves as a means of making the product concept quite specific, and allows a shared understanding of the new product between multiple disciplines (marketing, design engineering, and operations)....
[...]
Cites background from "New service development: areas for ..."
...However, another group of consumers, the service technology transfer process has brought their anxiety and not the smooth operation of doubts [11], so that consumers will consider the cost size of use new technologies, whether it is worthwhile to transfer [6]....
[...]
References
16,377 citations
3,824 citations
"New service development: areas for ..." refers background in this paper
...…that a common set of factors—development process, market/environment, organizational and strategic—impact NPD performance (Schilling and Hill, 1998; Brown and Eisenhardt, 1995; Montoya-Weiss and Calantone, 1994) and NSD performance (de Brentani, 1995; Cooper et al., 1994; Cooper and de Brentani,…...
[...]
...This challenge is particularly difficult given the diverse literature reporting NPD research (see Krishnan and Ulrich, 2001; Wind and Mahajan, 1997; Brown and Eisenhardt, 1995)....
[...]
...The extant NPD research does not have all the answers to the questions of product or service development, but there is a foundation that can be drawn on (see integrative reviews by Krishnan and Ulrich, 2001; Schilling and Hill, 1998; Wind and Mahajan, 1997; Brown and Eisenhardt, 1995)....
[...]
...Underlying the empirical work addressing the antecedents of development performance is the belief that a common set of factors—development process, market/environment, organizational and strategic—impact NPD performance (Schilling and Hill, 1998; Brown and Eisenhardt, 1995; Montoya-Weiss and Calantone, 1994) and NSD performance (de Brentani, 1995; Cooper et al....
[...]
3,558 citations
"New service development: areas for ..." refers background in this paper
...The Internet dramatically reduces these barriers, as summarized in Table 3 ( Porter, 2001 )....
[...]
...A differentiation strategy is difficult to attain in a service environment where innovations are quickly and easily copied ( Porter, 2001 )....
[...]
3,513 citations
"New service development: areas for ..." refers background in this paper
...Focusing on NPD, Van de Ven (1986) notes four problems related to the management of development and innovation efforts....
[...]
...Focusing on NPD, Van de Ven (1986) notes four problems related to the management of development and innovation efforts....
[...]