New service development: areas for exploitation and exploration
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Cites background from "New service development: areas for ..."
...This paper was written in the context of the research project KollaPro (promotional reference 01FL10004) which is funded by the German Federal Ministry of Education and Research (BMBF)....
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32 citations
Cites background or methods from "New service development: areas for ..."
...Service marketing literature emphasizes the role of service process newness in addition to service outcome newness (Menor et al. 2002), and also provides models that can be used to analyse existing and new services....
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...Menor et al. (2002) present the same idea by using concepts external and internal newness adopted from Tatikonda & Zeithaml (2001): external newness captures the novelty as the customer perceives it and in contrast, internal newness emphasizes what must be changed or developed internally for the new service to be operational (for example personnel training, information flows, physical infrastructure and facilitating goods). In addition to these classifications of separate service innovations, Paswan et al. (2009) take a broader view and present a typology for service innovation strategy....
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...Service innovation characteristics and research fields is indirectly influencing NSD speed and IT facilities are influencing both effectiveness and speed of NSD. Menor et al. (2002) suggest that despite the differences, many operational guidelines could be adopted or modified from traditional New Product Development (NPD) and manufacturing studies, for example requirement specification and concept of modularity could be modified and used more actively also in the service development context....
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...However, service development process models usually contain more stages than product development process models, and many of the models provide some extensions or additions to the stages of basic product development models (Menor et al. 2002, Nijssen et al. 2006)....
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...…characteristics and research fields is indirectly influencing NSD speed and IT facilities are influencing both effectiveness and speed of NSD. Menor et al. (2002) suggest that despite the differences, many operational guidelines could be adopted or modified from traditional New Product…...
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References
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3,824 citations
"New service development: areas for ..." refers background in this paper
...…that a common set of factors—development process, market/environment, organizational and strategic—impact NPD performance (Schilling and Hill, 1998; Brown and Eisenhardt, 1995; Montoya-Weiss and Calantone, 1994) and NSD performance (de Brentani, 1995; Cooper et al., 1994; Cooper and de Brentani,…...
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...This challenge is particularly difficult given the diverse literature reporting NPD research (see Krishnan and Ulrich, 2001; Wind and Mahajan, 1997; Brown and Eisenhardt, 1995)....
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...The extant NPD research does not have all the answers to the questions of product or service development, but there is a foundation that can be drawn on (see integrative reviews by Krishnan and Ulrich, 2001; Schilling and Hill, 1998; Wind and Mahajan, 1997; Brown and Eisenhardt, 1995)....
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...Underlying the empirical work addressing the antecedents of development performance is the belief that a common set of factors—development process, market/environment, organizational and strategic—impact NPD performance (Schilling and Hill, 1998; Brown and Eisenhardt, 1995; Montoya-Weiss and Calantone, 1994) and NSD performance (de Brentani, 1995; Cooper et al....
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3,558 citations
"New service development: areas for ..." refers background in this paper
...The Internet dramatically reduces these barriers, as summarized in Table 3 ( Porter, 2001 )....
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...A differentiation strategy is difficult to attain in a service environment where innovations are quickly and easily copied ( Porter, 2001 )....
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3,513 citations
"New service development: areas for ..." refers background in this paper
...Focusing on NPD, Van de Ven (1986) notes four problems related to the management of development and innovation efforts....
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...Focusing on NPD, Van de Ven (1986) notes four problems related to the management of development and innovation efforts....
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