New service development: areas for exploitation and exploration

doi:10.1016/S0272-6963(01)00091-2

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New service development: areas for exploitation and exploration

Journal Article•DOI•

New service development: areas for exploitation and exploration

Larry J. Menor¹, Mohan V. Tatikonda², Scott E. Sampson³•Institutions (3)

University of Western Ontario¹, Indiana University², Brigham Young University³

01 Apr 2002-Journal of Operations Management (No longer published by Elsevier)-Vol. 20, Iss: 2, pp 135-157

TL;DR: The management of new service development (NSD) has become an important competitive concern in many service industries as discussed by the authors, however, NSD remains among the least studied and understood topics in the service management literature.

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About: This article is published in Journal of Operations Management.The article was published on 2002-04-01. It has received 688 citations till now. The article focuses on the topics: Service system & New product development.

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Journal Article•DOI•

Product services for a resource-efficient and circular economy - A review

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Arnold Tukker¹, Arnold Tukker², Arnold Tukker³•Institutions (3)

Leiden University¹, Netherlands Organisation for Applied Scientific Research², Norwegian University of Science and Technology³

15 Jun 2015-Journal of Cleaner Production

TL;DR: Product service systems (PSS) have been heralded as one of the most effective instruments for moving society towards a resource-efficient, circular economy and creating a much needed "resource revolution" as mentioned in this paper.

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1,345 citations

Book Chapter•DOI•

House of Quality

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Susan Carlson Skalak

17 Jul 2002

1,123 citations

Posted Content•

Research on Innovation: A Review and Agenda for Marketing Science

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Jay Hauser¹, Gerard J. Tellis², Abbie Griffin³, Abbie Griffin⁴•Institutions (4)

Massachusetts Institute of Technology¹, University of Southern California², University of Chicago³, University of Illinois at Urbana–Champaign⁴

11 Jun 2006-Social Science Research Network

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Abstract: Innovation is one of the most important issues in business research today. It has been studied in many independent research traditions. Our understanding and study of innovation can benefit from an integrative review of these research traditions. In so doing, we identify 16 topics relevant to marketing science, which we classify under five research fields: - Consumer response to innovation, including attempts to measure consumer innovative-ness, models of new product growth, and recent ideas on network externalities - Organizations and innovation, which are increasingly important as product development becomes more complex and tools more effective but demanding - Market entry strategies, which includes recent research on technology revolution, exten-sive marketing science research on strategies for entry, and issues of portfolio manage-ment - Prescriptive techniques for product development processes, which have been transformed through global pressures, increasingly accurate customer input, web-based communica-tion for dispersed and global product design, and new tools for dealing with complexity over time and across product lines - Defending against market entry and capturing the rewards of innovating, which includes extensive marketing science research on strategies of defense, managing through metrics and rewards to entrants For each topic, we summarize key concepts and highlight research challenges. For pre-scriptive research topics, we also review current thinking and applications. For descriptive top-ics, we review key findings.

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1,040 citations

Journal Article•DOI•

Research on Innovation: A Review and Agenda for Marketing Science

[...]

Jay Hauser¹, Gerard J. Tellis², Abbie Griffin³•Institutions (3)

Massachusetts Institute of Technology¹, University of Southern California², University of Illinois at Urbana–Champaign³

01 Nov 2006-Marketing Science

TL;DR: In this paper, the authors identify 16 topics relevant to marketing science, which they classify under five research fields: consumer response to innovation, including attempts to measure consumer innovativeness, models of new product growth, and recent ideas on network externalities; organizations and innovation, which are increasingly important as product development becomes more complex and tools more effective but demanding.

...read moreread less

Abstract: Innovation is one of the most important issues in business research today. It has been studied in many independent research traditions. Our understanding and study of innovation can benefit from an integrative review of these research traditions. In so doing, we identify 16 topics relevant to marketing science, which we classify under five research fields: Consumer response to innovation, including attempts to measure consumer innovativeness, models of new product growth, and recent ideas on network externalities; Organizations and innovation, which are increasingly important as product development becomes more complex and tools more effective but demanding;. Market entry strategies, which includes recent research on technology revolution, extensive marketing science research on strategies for entry, and issues of portfolio management; Prescriptive techniques for product development processes, which have been transformed through global pressures, increasingly accurate customer input, Web-based communication for dispersed and global product design, and new tools for dealing with complexity over time and across product lines; Defending against market entry and capturing the rewards of innovating, which includes extensive marketing science research on strategies of defense, managing through metrics, and rewards to entrants. For each topic, we summarize key concepts and highlight research challenges. For prescriptive research topics, we also review current thinking and applications. For descriptive topics, we review key findings.

...read moreread less

956 citations

Journal Article•DOI•

Towards an effective framework for building smart cities: Lessons from Seoul and San Francisco

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Jung Hoon Lee¹, Marguerite Gong Hancock², Mei-Chih Hu³•Institutions (3)

Yonsei University¹, Stanford University², National Tsing Hua University³

01 Nov 2014-Technological Forecasting and Social Change

TL;DR: In this paper, the authors present a framework for conducting case studies examining how smart cities were being implemented in San Francisco and Seoul Metropolitan City by integrating various practical perspectives with a consideration of smart city characteristics taken from the literature.

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622 citations

Cites background from "New service development: areas for ..."

...[36] borrow March [33] notion of exploitation (meaning ‘persuading further leveraging and refinement’) and exploration (meaning the ‘identification of newareas or domains...
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References

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Journal Article•DOI•

An Empirical Study of Platform and Derivative Product Development Projects

[...]

Mohan V. Tatikonda

01 Jan 1999-Journal of Product Innovation Management

TL;DR: In this paper, the authors investigate project characteristics, development challenges, typical outcomes, and success factors for product development projects at different locations in the product family spectrum, and suggest specific managerial actions companies can take to significantly improve product development success.

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150 citations

"New service development: areas for ..." refers background in this paper

...The unit of observation issue is a key factor in organizing an empirical research study and interpreting its findings (see Tatikonda, 1999; Bayus, 1994, 1998)....
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Journal Article•DOI•

Are Product Life Cycles Really Getting Shorter

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Barry L. Bayus

01 Sep 1994-Journal of Product Innovation Management

TL;DR: Barry Bayus as mentioned in this paper reviewed several empirical studies directly or indirectly related to this phenomenon and discusses some empirical examples of life cycles for various products and brands in rapidly evolving categories, finding no strong empirical support for shrinking product life cycles at the industry, product category, product technology, or product model level.

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148 citations

"New service development: areas for ..." refers background in this paper

...The unit of observation issue is a key factor in organizing an empirical research study and interpreting its findings (see Tatikonda, 1999; Bayus, 1994, 1998)....
[...]

Journal Article•DOI•

The internet: a new era in customer service

[...]

John Walsh, Sue Godfrey

01 Feb 2000-European Management Journal

TL;DR: E-commerce, or shopping electronically via the internet, is revolutionizing the way retailers do business and e-tailers offer better customer service than their bricks and mortar counterparts as discussed by the authors.

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143 citations

"New service development: areas for ..." refers background in this paper

...Some argue that Internet retailers have the potential to provide better customer service than brick-and-mortar counterparts because they are more quipped to use technology to truly customize the service experience (Walsh and Godfrey, 2000)....
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Journal Article•DOI•

Developing successful new financial services for businesses

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Ulrike de Brentani, Robert G. Cooper

01 Aug 1992-Industrial Marketing Management

TL;DR: The authors showed that new service success depends largely on five key factors which in many respects are similar to those for physical products, and that new services success depends on five factors that are different from physical products.

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141 citations

"New service development: areas for ..." refers background in this paper

...In NSD, these factors have commonly encompassed the offering and market fit, quality of execution of launch activities, service expertise and offering advantage (de Brentani and Cooper, 1992)....
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Journal Article•DOI•

A structured product development perspective for service operations

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Gabriel R. Bitran¹, Luis Pedrosa¹•Institutions (1)

Massachusetts Institute of Technology¹

01 Apr 1998-European Management Journal

TL;DR: This paper reviews the literature on product development from a services perspective, and discusses three types of knowledge that are commonly required in a development process: the sequence of steps or procedural plan that must be followed; the understanding of what components integrate the design and how they interact; and the principles and models that describe physical or human behavior in the system that is being designed.

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139 citations

"New service development: areas for ..." refers background or methods in this paper

...The emerging OM treatment of NSD spans tactical process related issues (Tatikonda and Zeithaml, 2001; Johnson et al., 2000; Deszca et al., 1999; Bitran and Pedrosa, 1998) and service design (Verma et al., 2001, 1999; Pullman et al., 2001) to strategic performance issues (Froehle et al., 2000,…...
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...The emerging OM treatment of NSD spans tactical process related issues (Tatikonda and Zeithaml, 2001; Johnson et al., 2000; Deszca et al., 1999; Bitran and Pedrosa, 1998) and service design (Verma et al....
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...Cooper and Edgett (1999), as do others (e.g. Bitran and Pedrosa, 1998), reinforce the importance of this “how” by observing that there is no topic in new product and service management that has received more attention than establishing the right process for development....
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...Bitran and Pedrosa (1998) also depict development through a sequence of stages: strategic assessment, concept development, system design, component design and implementation....
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...Understanding the architecture of a physical product helps developers partition the development work content, and also helps developers understand the potential interactions between different parts (modules) of the product (Bitran and Pedrosa (1998) discuss this with respect to NSD)....
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