New service development: areas for exploitation and exploration

doi:10.1016/S0272-6963(01)00091-2

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New service development: areas for exploitation and exploration

Journal Article•DOI•

New service development: areas for exploitation and exploration

Larry J. Menor¹, Mohan V. Tatikonda², Scott E. Sampson³•Institutions (3)

University of Western Ontario¹, Indiana University², Brigham Young University³

01 Apr 2002-Journal of Operations Management (No longer published by Elsevier)-Vol. 20, Iss: 2, pp 135-157

TL;DR: The management of new service development (NSD) has become an important competitive concern in many service industries as discussed by the authors, however, NSD remains among the least studied and understood topics in the service management literature.

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About: This article is published in Journal of Operations Management.The article was published on 2002-04-01. It has received 688 citations till now. The article focuses on the topics: Service system & New product development.

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Journal Article•DOI•

Product services for a resource-efficient and circular economy - A review

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Arnold Tukker¹, Arnold Tukker², Arnold Tukker³•Institutions (3)

Leiden University¹, Netherlands Organisation for Applied Scientific Research², Norwegian University of Science and Technology³

15 Jun 2015-Journal of Cleaner Production

TL;DR: Product service systems (PSS) have been heralded as one of the most effective instruments for moving society towards a resource-efficient, circular economy and creating a much needed "resource revolution" as mentioned in this paper.

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1,345 citations

Book Chapter•DOI•

House of Quality

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Susan Carlson Skalak

17 Jul 2002

1,123 citations

Posted Content•

Research on Innovation: A Review and Agenda for Marketing Science

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Jay Hauser¹, Gerard J. Tellis², Abbie Griffin³, Abbie Griffin⁴•Institutions (4)

Massachusetts Institute of Technology¹, University of Southern California², University of Chicago³, University of Illinois at Urbana–Champaign⁴

11 Jun 2006-Social Science Research Network

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Abstract: Innovation is one of the most important issues in business research today. It has been studied in many independent research traditions. Our understanding and study of innovation can benefit from an integrative review of these research traditions. In so doing, we identify 16 topics relevant to marketing science, which we classify under five research fields: - Consumer response to innovation, including attempts to measure consumer innovative-ness, models of new product growth, and recent ideas on network externalities - Organizations and innovation, which are increasingly important as product development becomes more complex and tools more effective but demanding - Market entry strategies, which includes recent research on technology revolution, exten-sive marketing science research on strategies for entry, and issues of portfolio manage-ment - Prescriptive techniques for product development processes, which have been transformed through global pressures, increasingly accurate customer input, web-based communica-tion for dispersed and global product design, and new tools for dealing with complexity over time and across product lines - Defending against market entry and capturing the rewards of innovating, which includes extensive marketing science research on strategies of defense, managing through metrics and rewards to entrants For each topic, we summarize key concepts and highlight research challenges. For pre-scriptive research topics, we also review current thinking and applications. For descriptive top-ics, we review key findings.

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1,040 citations

Journal Article•DOI•

Research on Innovation: A Review and Agenda for Marketing Science

[...]

Jay Hauser¹, Gerard J. Tellis², Abbie Griffin³•Institutions (3)

Massachusetts Institute of Technology¹, University of Southern California², University of Illinois at Urbana–Champaign³

01 Nov 2006-Marketing Science

TL;DR: In this paper, the authors identify 16 topics relevant to marketing science, which they classify under five research fields: consumer response to innovation, including attempts to measure consumer innovativeness, models of new product growth, and recent ideas on network externalities; organizations and innovation, which are increasingly important as product development becomes more complex and tools more effective but demanding.

...read moreread less

Abstract: Innovation is one of the most important issues in business research today. It has been studied in many independent research traditions. Our understanding and study of innovation can benefit from an integrative review of these research traditions. In so doing, we identify 16 topics relevant to marketing science, which we classify under five research fields: Consumer response to innovation, including attempts to measure consumer innovativeness, models of new product growth, and recent ideas on network externalities; Organizations and innovation, which are increasingly important as product development becomes more complex and tools more effective but demanding;. Market entry strategies, which includes recent research on technology revolution, extensive marketing science research on strategies for entry, and issues of portfolio management; Prescriptive techniques for product development processes, which have been transformed through global pressures, increasingly accurate customer input, Web-based communication for dispersed and global product design, and new tools for dealing with complexity over time and across product lines; Defending against market entry and capturing the rewards of innovating, which includes extensive marketing science research on strategies of defense, managing through metrics, and rewards to entrants. For each topic, we summarize key concepts and highlight research challenges. For prescriptive research topics, we also review current thinking and applications. For descriptive topics, we review key findings.

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956 citations

Journal Article•DOI•

Towards an effective framework for building smart cities: Lessons from Seoul and San Francisco

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Jung Hoon Lee¹, Marguerite Gong Hancock², Mei-Chih Hu³•Institutions (3)

Yonsei University¹, Stanford University², National Tsing Hua University³

01 Nov 2014-Technological Forecasting and Social Change

TL;DR: In this paper, the authors present a framework for conducting case studies examining how smart cities were being implemented in San Francisco and Seoul Metropolitan City by integrating various practical perspectives with a consideration of smart city characteristics taken from the literature.

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622 citations

Cites background from "New service development: areas for ..."

...[36] borrow March [33] notion of exploitation (meaning ‘persuading further leveraging and refinement’) and exploration (meaning the ‘identification of newareas or domains...
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References

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Open Access

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Journal Article•DOI•

Developing breakthrough products: challenges and options for market assessment

[...]

Gene Deszca¹, Hugh Munro¹, Hamid Noori², Hamid Noori¹•Institutions (2)

Wilfrid Laurier University¹, Hong Kong Polytechnic University²

01 Nov 1999-Journal of Operations Management

TL;DR: In this paper, the authors raise the awareness of the OM community with the strengths and weaknesses of existing methodologies for developing and introducing innovative products to market, and suggest promising future directions for both practice and research when breakthrough products are involved.

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116 citations

"New service development: areas for ..." refers background or methods in this paper

...The emerging OM treatment of NSD spans tactical process related issues (Tatikonda and Zeithaml, 2001; Johnson et al., 2000; Deszca et al., 1999; Bitran and Pedrosa, 1998) and service design (Verma et al., 2001, 1999; Pullman et al., 2001) to strategic performance issues (Froehle et al., 2000,…...
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...More recently, Deszca et al. (1999), in a study of breakthrough products (or radical innovations) offered a sequenced, staged development framework intended for both NPD and NSD application....
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...The emerging OM treatment of NSD spans tactical process related issues (Tatikonda and Zeithaml, 2001; Johnson et al., 2000; Deszca et al., 1999; Bitran and Pedrosa, 1998) and service design (Verma et al....
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Journal Article•DOI•

A tutorial on implementing concurrent engineering in new product development programs

[...]

Morgan Swink¹•Institutions (1)

Indiana University¹

01 Jan 1998-Journal of Operations Management

TL;DR: This tutorial clarifies the concepts and methods that are central to the concurrent engineering approach and examines the need to tailor the elements of concurrent engineering to match specific program priorities and product characteristics.

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112 citations

"New service development: areas for ..." refers background in this paper

...manufacturing is reflected in fewer parts to purchase, manufacture or assemble; less complex and lower-tolerance parts and machinery; lower shop floor personnel skill requirements; faster production cycle times; greater production volumes; and higher product quality and lower unit cost (Swink, 1998; Tatikonda, 1994; Nevins and Whitney, 1989)....
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...…purchase, manufacture or assemble; less complex and lower-tolerance parts and machinery; lower shop floor personnel skill requirements; faster production cycle times; greater production volumes; and higher product quality and lower unit cost (Swink, 1998; Tatikonda, 1994; Nevins and Whitney, 1989)....
[...]

Journal Article•DOI•

Types of New Product Performance: Evidence from the Consumer Financial Services Sector

[...]

Chris Storey, Christopher J. Easingwood¹•Institutions (1)

University of Manchester¹

01 Oct 1999-Journal of Business Research

TL;DR: In this article, the authors investigated the benefits that new products bring to a company using the results of a large survey of new consumer financial services, and found that approximately half the value derived from the introduction of the new products is derived from company benefits.

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106 citations

Book•

Developing new services

[...]

William R. George, Claudia E. Marshall

01 Jan 1984

106 citations

Journal Article•DOI•

Degrees of product innovation

[...]

Donald F. Heany

01 Feb 1983-Journal of Business Strategy

TL;DR: Product innovation can run the gamut from new products and product line extensions to product improvements and style changes as mentioned in this paper, and business managers need to understand this entire spectrum of product innovation in order to be able to compete effectively in the marketplace.

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Abstract: Product innovation can run the gamut from new products and product‐line extensions to product improvements and style changes. Business managers need to understand this entire spectrum of product innovation in order to be able to compete effectively in the marketplace.

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105 citations