New service development: areas for exploitation and exploration
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Cites background from "New service development: areas for ..."
...[36] borrow March [33] notion of exploitation (meaning ‘persuading further leveraging and refinement’) and exploration (meaning the ‘identification of newareas or domains...
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References
1,560 citations
"New service development: areas for ..." refers background in this paper
...Some of these service design constructs range from the familiar like customer contact (Kellogg and Chase, 1995; Chase and Tansik, 1983), service blueprinting (Shostack, 1987, 1984), and service quality (Harvey, 1998; Behara and Chase, 1993) to less frequently mentioned—though important—constructs such as service recovery (Miller et al., 2000; Hart et al., 1990) and service climate (Schneider and Bowen, 1995, 1985)....
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...…Tansik, 1983), service blueprinting (Shostack, 1987, 1984), and service quality (Harvey, 1998; Behara and Chase, 1993) to less frequently mentioned—though important—constructs such as service recovery (Miller et al., 2000; Hart et al., 1990) and service climate (Schneider and Bowen, 1995, 1985)....
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1,502 citations
"New service development: areas for ..." refers background in this paper
...services introduced in the last 5 years and that 21.7% of company profits are derived from these new services ( Griffin, 1997b )....
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...PII: S0272-6963(01)00091-2 136 L.J. Menor et al. / Journal of Operations Management 20 (2002) 135–157 services introduced in the last 5 years and that 21.7% of company profits are derived from these new services (Griffin, 1997b)....
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...Further, NPD researchers have defined two macro stages in the projectlevel development: the “fuzzy front end” and the “execution-oriented back-end” (Khurana and Rosenthal, 1997; Griffin, 1997a; Moenaert et al., 1995)....
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... Griffin (1997b, p. 453) explicitly remarks that “more research on the NPD needs for service firms should be done, and practices specific...
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...Indeed, Griffin (1997b) notes that services tended to use less formal NSD processes than those found in NPD. Empirical support from two separate studies corroborates that assertion of lack of formality (see Menor, 2000; Roth et al., 1997)....
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1,396 citations
"New service development: areas for ..." refers background in this paper
...…Tansik, 1983), service blueprinting (Shostack, 1987, 1984), and service quality (Harvey, 1998; Behara and Chase, 1993) to less frequently mentioned—though important—constructs such as service recovery (Miller et al., 2000; Hart et al., 1990) and service climate (Schneider and Bowen, 1995, 1985)....
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1,365 citations
"New service development: areas for ..." refers background in this paper
...…a common set of factors—development process, market/environment, organizational and strategic—impact NPD performance (Schilling and Hill, 1998; Brown and Eisenhardt, 1995; Montoya-Weiss and Calantone, 1994) and NSD performance (de Brentani, 1995; Cooper et al., 1994; Cooper and de Brentani, 1991)....
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...Underlying the empirical work addressing the antecedents of development performance is the belief that a common set of factors—development process, market/environment, organizational and strategic—impact NPD performance (Schilling and Hill, 1998; Brown and Eisenhardt, 1995; Montoya-Weiss and Calantone, 1994) and NSD performance (de Brentani, 1995; Cooper et al....
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1,332 citations
"New service development: areas for ..." refers background in this paper
...…service design constructs range from the familiar like customer contact (Kellogg and Chase, 1995; Chase and Tansik, 1983), service blueprinting (Shostack, 1987, 1984), and service quality (Harvey, 1998; Behara and Chase, 1993) to less frequently mentioned—though important—constructs such as…...
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...Some of these service design constructs range from the familiar like customer contact (Kellogg and Chase, 1995; Chase and Tansik, 1983), service blueprinting ( Shostack, 1987, 1984 ), and service quality (Harvey, 1998; Behara and Chase, 1993) to less frequently mentioned—though important—constructs such as service recovery (Miller et al., 2000; Hart et al., 1990) and service climate (Schneider and Bowen, 1995, 1985)....
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