New service development in India's business‐to‐business financial services sector
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Cites background from "New service development in India's ..."
...Although several researchers use more than two categories (e.g. Alam, 2012; Khan & Khan, 2009), the strength in using categories Please cite this article as: Snyder, H., et al., Identifying categories of service Research (2016), http://dx.doi.org/10.1016/j.jbusres.2016.01.009 is simplicity....
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...…delivery innovation Empirical, survey (n = 298) New service channels for existing customer service, new service channels for new customer service Alam (2012) Service firms Service innovation Empirical, survey (n = 274) New-to-the market services, new-to-the firm services, new delivery…...
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101 citations
Cites background from "New service development in India's ..."
...…as a key controllable factor for firms that can contribute significantly to service innovation success (Kuester et al. 2013); therefore, implementation of the NSDP has become of critical interest to service innovation researchers (Alam 2002, 2006, 2012; Johne and Storey 1998; Storey and Hull 2010)....
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...…studies explore the potential benefits for service innovation success that derive from the collaboration of different actors in the NSDP, such as customers, employees, or commercial partners (Alam 2002, 2012; Kesting and Ulhøi 2010; Melton and Hartline 2010, 2013; Ordanini and Parasuraman 2011)....
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"New service development in India's ..." refers methods in this paper
...In addition, confirmatory factor analysis was used to further refine the measures so that the final numbers of items reasonably represent each construct ( Anderson and Gerbing, 1988...
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"New service development in India's ..." refers methods in this paper
...We followed the standard psychometric scale development procedures of Churchill (1979)...
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