Not always co-creation: introducing interactional co-destruction of value in service-dominant logic
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Cites background from "Not always co-creation: introducing..."
...While co-creation refers to the process in which providers and customers collaboratively create value, co-destruction refers to the collaborative destruction, or diminishment of value by providers and customers (Plé & Cáceres, 2010)....
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...This form of content is created within social media platforms, with the aim to vent negative brand-related feelings causing a destruction of brand value (Bowden et al., 2015; Hollebeek & Chen, 2014; Plé & Cáceres, 2010)....
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383 citations
References
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Additional excerpts
...Lusch et al. , 2007; Vargo and Lusch, 2004; Vargo and Lusch, 2008b, 2008c)....
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6,323 citations
"Not always co-creation: introducing..." refers background in this paper
...Lusch et al. , 2007; Vargo and Lusch, 2004; Vargo and Lusch, 2008b, 2008c )....
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...interactional by nature ( Vargo and Lusch, 2008c )....
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...fundamental basis of exchange ( Vargo and Lusch, 2008c, 2008a )....
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3,114 citations
"Not always co-creation: introducing..." refers background in this paper
...remains deficient to fully understand value-related processes ( Payne et al. , 2008; Vargo et al. ,...
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2,861 citations
"Not always co-creation: introducing..." refers background in this paper
...processes, about which marketing thought has remained relatively silent so far (Payne et al. , 2008; Vargo et al. , 2008 )....
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...these parties. Therefore, each system of this proce ss contributes to the creation of value for itself and for the other ( Vargo et al. , 2008 )....
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...technology) connected to other systems by value pro positions” ( Vargo et al. , 2008, p. 145 )....
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...In our second example, employees are regarded as service systems, and not merely as firm’s resources ( Vargo et al. , 2008 )....
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2,050 citations