Open AccessJournal Article
NPO 2.0? Exploring the Web Presence of Environmental Nonprofit Organizations in Canada
Josh Greenberg,Maggie MacAulay +1 more
Reads0
Chats0
TLDR
In this article, the authors examine the extent to which the online activities of environmental nonprofit organizations correspond with a "broadcast" paradigm or a two-way "dialogical" paradigm of communication.Abstract:
This paper maps the web presence of environmental nonprofit organizations (ENPOs) in Canada. It focuses upon a sample of 43 websites which were examined in April/May 2009. All of the websites belong to member organizations of the Climate Action Network-Canada, a peak ENPO with collaborative networks in the United States and Europe. Our interest is in examining the extent to which the online activities of ENPOs correspond with a ‘broadcast’ paradigm—based on the principle of one-way information flow—or a two-way ‘dialogical’ paradigm of communication. Special attention is given to addressing the use of social media technologies (Web 2.0) by these ENPOs, including Facebook, Twitter, RSS feeds and blogs. The findings interrogate the tension between instrumental and dialogical forms of communication. They also demonstrate that although there are cases of effective web-based communication by ENPOs, most are not leveraging the potential these technologies afford for constituency engagement, relationship building and conversation. The findings contribute to scholarship on nonprofit communication, environmental communication, social media and public relations.read more
Citations
More filters
Journal ArticleDOI
Information, Community, and Action: How Nonprofit Organizations Use Social Media
TL;DR: In this article, the authors examine the Twitter utilization practices of the 100 largest nonprofit organizations in the United States and find that they are better at using Twitter to strategically engage their stakeholders via dialogic and community-building practices.
Journal ArticleDOI
Information, Community, and Action: How Nonprofit Organizations Use Social Media
TL;DR: Feeley et al. as mentioned in this paper examined the Twitter utilization practices of the 100 largest nonprofit organizations in the United States and found that there are three key functions of microblogging updates: information, community, and action.
Posted Content
Engaging Stakeholders Through Twitter: How Nonprofit Organizations Are Getting More Out of 140 Characters or Less
TL;DR: It is found that the nation’s largest nonprofits are not using Twitter to maximize stakeholder involvement, as less than 20% of their total tweets demonstrate conversations and roughly 16% demonstrate indirect connections to specific users.
Journal ArticleDOI
Engaging Stakeholders through Twitter: How Nonprofit Organizations are Getting More Out of 140 Characters or Less
TL;DR: In this paper, the authors look into how 73 nonprofit organizations use Twitter to engage stakeholders not only through their tweets, but also through other various communication methods, including following behavior, hyperlinks, hashtags, public messages, retweets, and multimedia files.
Journal ArticleDOI
Tweeting Social Change: How Social Media Are Changing Nonprofit Advocacy
Chao Guo,Gregory D. Saxton +1 more
TL;DR: In this article, the authors investigate the use of social media by 188 501(c)(3) advocacy organizations and identify new organizational practices and forms of communication heretofore unseen in the literature.
References
More filters
Book
The consequences of modernity
TL;DR: In this paper, the authors present a Phenomonology of modernity and post-modernity in the context of trust in abstract systems and the transformation of intimacy in the modern world.
Journal ArticleDOI
Moral Consciousness and Communicative Action.
Book
Here Comes Everybody: The Power of Organizing Without Organizations
TL;DR: Shirky as mentioned in this paper discusses how social tools support group organization and communication in an entirely new way, one that was previously impossible, by including anecdotes from users of social media sites like WordPress and Blogspot, and how they used these social media tools to achieve a purpose.