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Journal ArticleDOI

Of Changing Needs and Mismatched Expectations: Teaching Business Communication in Indian Business Schools:

03 Jun 2020-Journal of Creative Communications (SAGE Publications)-Vol. 15, Iss: 3, pp 354-374
TL;DR: This article used the framework of Communication Studies and Sociology to demonstrate how restructuring of social hierarchies impacts language use in the Business Communication class of the University of Sheffield. And they used the exploratory research to demonstrate the impact of social hierarchy restructuring on language use.
Abstract: The exploratory research uses the framework of Communication Studies and Sociology to demonstrate how restructuring of social hierarchies impacts language use in the Business Communication class of...
Citations
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01 Jan 2015
TL;DR: ““做””=“想”, “是否切中其关注” = “内容”; “核心” means “quality”.
Abstract: 随着营销环境的复杂化以及消费者需求的分散碎片化,一个营销活动的第一步不是“做”,而是“想”。营销人更多的是要去思考品牌对目标受众的意义为何?是否切中其关注的内容和核心需求?从目标受众的核心需求点出发,发现更多潜在需求。在找到潜在需求之后,下一步才是去考虑预算和投放等”做”的问题。

110 citations

References
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Journal ArticleDOI
TL;DR: Giddens as mentioned in this paper has been in the forefront of developments in social theory for the past decade and outlines the distinctive position he has evolved during that period and offers a full statement of a major new perspective in social thought, a synthesis and elaboration of ideas touched on in previous works but described here for the first time in an integrated and comprehensive form.
Abstract: Anthony Giddens has been in the forefront of developments in social theory for the past decade. In "The Constitution of Society" he outlines the distinctive position he has evolved during that period and offers a full statement of a major new perspective in social thought, a synthesis and elaboration of ideas touched on in previous works but described here for the first time in an integrated and comprehensive form. A particular feature is Giddens' concern to connect abstract problems of theory to an interpretation of the nature of empirical method in the social sciences. In presenting his own ideas, Giddens mounts a critical attack on some of the more orthodox sociological views. "The Constitution of Society" is an invaluable reference book for all those concerned with the basic issues in contemporary social theory.

16,208 citations


"Of Changing Needs and Mismatched Ex..." refers background in this paper

  • ...However, even as unequal distribution of resources ensures structural continuity and constrains action, social change is made possible through collective movements that overturn the structures of dominance (Chitnis, 2005; Giddens, 1984)....

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  • ...…Studies literature and Sociology, namely, Co-Cultural Theory–Dominant Group Theory (Orbe, 1998; Razzante & Orbe, 2018), Communication Accommodation Theory (Gallois et al., 2018), Speech Codes Theory (Katriel & Philipsen, 1981; Philipsen, 1976) and Structuration Theory (Giddens, 1979, 1984)....

    [...]

  • ...Eventually, the communicative practices and the knowledge people create on the basis of their lived experience (Chitnis, 2005; Giddens, 1984) will challenge and undermine the imposition of established forms of communication....

    [...]

  • ...Issues of dominance and control also undergird the Structuration Theory of Giddens (1979, 1984), wherein he exposits on the power that social systems and structures confer on dominant groups in society by providing them access to allocative and authoritative resources....

    [...]

  • ...The purpose is to understand the changing patterns of English usage in the business school context primarily through theoretical lenses from Communication Studies literature and Sociology, namely, Co-Cultural Theory–Dominant Group Theory (Orbe, 1998; Razzante & Orbe, 2018), Communication Accommodation Theory (Gallois et al., 2018), Speech Codes Theory (Katriel & Philipsen, 1981; Philipsen, 1976) and Structuration Theory (Giddens, 1979, 1984)....

    [...]

Journal ArticleDOI
20 Jun 1978-Telos
TL;DR: In this paper, the authors present La Volonté de Savoir, the methodological introduction of a projected five-volume history of sexuality, which seems to have a special fascination for Foucault: the gradual emergence of medicine as an institution, the birth of political economy, demography and linguistics as human sciences, the invention of incarceration and confinement for the control of the "other" in society (the mad, the libertine, the criminal) and that special violence that lurks beneath the power to control discourse.
Abstract: This writer who has warned us of the “ideological” function of both the oeuvre and the author as unquestioned forms of discursive organization has gone quite far in constituting for both these “fictitious unities” the name (with all the problems of such a designation) Michel Foucault. One text under review, La Volonté de Savoir, is the methodological introduction of a projected five-volume history of sexuality. It will apparently circle back over that material which seems to have a special fascination for Foucault: the gradual emergence of medicine as an institution, the birth of political economy, demography and linguistics as “human sciences,” the invention of incarceration and confinement for the control of the “other” in society (the mad, the libertine, the criminal) and that special violence that lurks beneath the power to control discourse.

15,794 citations


"Of Changing Needs and Mismatched Ex..." refers background in this paper

  • ...Essential to a deeper understanding of this interlinkage are critical–cultural theories that engage with the influence power wields over communication (Althusser, 2006; de Certeau, 1988; Foucault, 1979)....

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  • ...Nonetheless, it is possible for dominant groups to use power productively (Allen, 2014; De Turk, 2011; Foucault, 1979), and even be ‘interpellated as allies’ of co-cultural group members (De Turk, 2011, as cited in Razzante & Orbe, 2018)....

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Book
01 Jan 1998
TL;DR: The Making of Meaning Interpretivism For and against Culture Interpretivism The Way of Hermeneutics Critical Inquiry The Marxist Heritage Critical Inquiry Contemporary Critics and Contemporary Critique Feminism Re-Visioning the Man-Made World Postmodernism Crisis of Confidence or Moment of Truth? Conclusion
Abstract: Introduction Positivism The March of Science Constructionism The Making of Meaning Interpretivism For and against Culture Interpretivism The Way of Hermeneutics Critical Inquiry The Marxist Heritage Critical Inquiry Contemporary Critics and Contemporary Critique Feminism Re-Visioning the Man-Made World Postmodernism Crisis of Confidence or Moment of Truth? Conclusion

11,580 citations


"Of Changing Needs and Mismatched Ex..." refers background in this paper

  • ...The research was primarily exploratory, and was premised on the belief that multiple meanings are constructed in the course of respondents’ engagement with the world they are interpreting (Crotty, 1998; Lincoln & Guba, 1985, 2000; Schwandt, 2000)....

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01 Jan 2005
TL;DR: The contention among various research paradigms for legitimacy and intellectual and p;uadigmatic hegemony was discussed in the first edition of the Handbook of Qualitative Research by Guba and Lincoln as mentioned in this paper.
Abstract: n our chapter for the first edition of the Handbook of Qualitative Research, we focused on the contention among various research paradigms for legitimacy and intellectual and p;uadigmatic hegemony (Guba & Lincoln, 1994). The postmodern paradigms that we discussed (postmodernist critical theory and constructivism) 1 were in contention with the received positivist and postpositivist paradigms for legitimacy, and with one another for intellectual legitimacy. In the half dozen years that have elapsed since that chapter was published, substantial change has occurred in the landscape of social scientific inquiry. On the matter of legitimacy, we observe that readers familiar with the literature on methods and paradigms reflect a high interest in ontologies and epistemologies that differ sharply from those undergirding conventional social science. Second, even those est::~blished professionals trained in quantitative social science (including the two of us) want to learn more about qualitative approaches, because new young professionals being mentored in graduate schools are asking serious questions about and looking for guidance in qualitatively oriented studies and dissertations. Third, the number of qualitative texts, research papers, workshops, and training materials has exploded. Indeed, it would be difficult to miss the distinct turn of the social sciences tow::~rd more interpretive, postmodern, and criticalist practices and theorizing (Bloland, 1989, 1995). This nonpositivist orientation has created a context (surround) in which virtually no study can go unchallenged by proponents of contending paradigms. Further, it

9,521 citations


"Of Changing Needs and Mismatched Ex..." refers background in this paper

  • ...The research was primarily exploratory, and was premised on the belief that multiple meanings are constructed in the course of respondents’ engagement with the world they are interpreting (Crotty, 1998; Lincoln & Guba, 1985, 2000; Schwandt, 2000)....

    [...]