Of Changing Needs and Mismatched Expectations: Teaching Business Communication in Indian Business Schools:
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110 citations
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16,208 citations
"Of Changing Needs and Mismatched Ex..." refers background in this paper
...However, even as unequal distribution of resources ensures structural continuity and constrains action, social change is made possible through collective movements that overturn the structures of dominance (Chitnis, 2005; Giddens, 1984)....
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...…Studies literature and Sociology, namely, Co-Cultural Theory–Dominant Group Theory (Orbe, 1998; Razzante & Orbe, 2018), Communication Accommodation Theory (Gallois et al., 2018), Speech Codes Theory (Katriel & Philipsen, 1981; Philipsen, 1976) and Structuration Theory (Giddens, 1979, 1984)....
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...Eventually, the communicative practices and the knowledge people create on the basis of their lived experience (Chitnis, 2005; Giddens, 1984) will challenge and undermine the imposition of established forms of communication....
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...Issues of dominance and control also undergird the Structuration Theory of Giddens (1979, 1984), wherein he exposits on the power that social systems and structures confer on dominant groups in society by providing them access to allocative and authoritative resources....
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...The purpose is to understand the changing patterns of English usage in the business school context primarily through theoretical lenses from Communication Studies literature and Sociology, namely, Co-Cultural Theory–Dominant Group Theory (Orbe, 1998; Razzante & Orbe, 2018), Communication Accommodation Theory (Gallois et al., 2018), Speech Codes Theory (Katriel & Philipsen, 1981; Philipsen, 1976) and Structuration Theory (Giddens, 1979, 1984)....
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15,794 citations
"Of Changing Needs and Mismatched Ex..." refers background in this paper
...Essential to a deeper understanding of this interlinkage are critical–cultural theories that engage with the influence power wields over communication (Althusser, 2006; de Certeau, 1988; Foucault, 1979)....
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...Nonetheless, it is possible for dominant groups to use power productively (Allen, 2014; De Turk, 2011; Foucault, 1979), and even be ‘interpellated as allies’ of co-cultural group members (De Turk, 2011, as cited in Razzante & Orbe, 2018)....
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11,580 citations
"Of Changing Needs and Mismatched Ex..." refers background in this paper
...The research was primarily exploratory, and was premised on the belief that multiple meanings are constructed in the course of respondents’ engagement with the world they are interpreting (Crotty, 1998; Lincoln & Guba, 1985, 2000; Schwandt, 2000)....
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9,521 citations
"Of Changing Needs and Mismatched Ex..." refers background in this paper
...The research was primarily exploratory, and was premised on the belief that multiple meanings are constructed in the course of respondents’ engagement with the world they are interpreting (Crotty, 1998; Lincoln & Guba, 1985, 2000; Schwandt, 2000)....
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