On the evaluation of structural equation models
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Cites background from "On the evaluation of structural equ..."
...DOI 10.2753/MTP1069-6679190202 Structural equation modeling (SEM) first appeared in the marketing literature in the early 1980s (e.g., Bagozzi 1994; Bagozzi and Yi 1988; Fornell and Larcker 1981a, 1981b), but in recent years, its application has become quite widespread....
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Cites methods from "On the evaluation of structural equ..."
...Construct reliability was calculated using the procedures outlined by Fornell and Larcker (1981) which include the examination of the parameter estimates, their associated t-values, and assessing the average variance extracted for each construct (Anderson and Gerbing, 1988; Bagozzi and Yi, 1988)....
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Additional excerpts
...50 Bagozzi and Yi 1988 J. of the Acad. Mark. Sci. (2012) 40:414–433 429...
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References
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