On value and value co-creation: A service systems and service logic perspective
Citations
2,225 citations
Cites background from "On value and value co-creation: A s..."
...In short, understanding context is essential for understanding the perception and determination of value, since value is a contextually contingent concept (Vargo et al. 2008)....
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2,036 citations
Cites background from "On value and value co-creation: A s..."
...Even as the discussion of value has evolved from a goods-grounded to a service-grounded perspective (Vargo and Lusch 2008; Vargo et al. 2008), as Ballantyne et al....
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...Even as the discussion of value has evolved from a goods-grounded to a service-grounded perspective (Vargo and Lusch 2008; Vargo et al. 2008), as Ballantyne et al. (2011) observe, “at this stage … fuzzy definitional problems associated with many of the terms used remains” (p. 203)....
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...On a more general level, value creation entails a process that increases the customer’s well-being, such that the user becomes better off in some respect (Grönroos 2008; cf. Nordin and Kowalkowski 2011; Vargo et al. 2008)....
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1,767 citations
1,447 citations
Cites background from "On value and value co-creation: A s..."
...value (Chandler and Vargo 2011; Vargo et al. 2008)....
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...All actors are connected with other actors and other resources, and these connections provide the context for the actors to experience value (Chandler and Vargo 2011; Vargo et al. 2008)....
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1,342 citations
Cites background from "On value and value co-creation: A s..."
...Vargo et al. (2008) conclude that ‘(the) exploration of value co-creation raises as many questions as it answers....
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...…of a value co-creator (Lusch Corresponding author: Christian Grönroos, CERS Centre for Relationship Marketing and Service Management, Hanken School of Economics, P.O. Box 479, 00101 Helsinki, Finland E-mail: christian.gronroos@hanken.fi et al., 2008: 10; Vargo and Lusch, 2008; Vargo et al., 2008)....
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...Value creation is a process through which the user becomes better off in some respect (Grönroos, 2008) or which increases the customer’s well-being (Vargo et al., 2008)....
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...Regardless of whether the firm is termed a co-creator or creator of value (cf. Lusch et al., 2008; Vargo et al., 2008), the implicit conclusion in the literature has been that the firm is in charge of a value-creating process and the customer is invited to join it as a co-creator....
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References
12,760 citations
"On value and value co-creation: A s..." refers background in this paper
...…logic focuses on the action of operant resources (those that act upon other resources), such as knowledge and skills, whereas G-D logic focuses on the exchange of operand resources (those that an act or operation is performed on, such as goods) (Constantin and Lusch, 1994; Vargo and Lusch, 2004)....
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...Service is the application of competences (knowledge and skills) by one entity for the benefit of another (Vargo and Lusch, 2004, 2006)....
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...The traditional view is referred to as goods-dominant (G-D) logic and is based on the value-in-exchange meaning of value (see Vargo and Lusch, 2004; Vargo and Morgan, 2005)....
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...Rethinking value and value creation: service-dominant logic The S-D logic view of exchange fundamentally challenges the foundation of economics (see Vargo and Lusch, 2004), though in a real sense, it recaptures Smith’s (1776) original notions of applied, specialized knowledge and skills (service)…...
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...and service logic perspective...
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11,519 citations
6,323 citations
"On value and value co-creation: A s..." refers background in this paper
...The alternative view, service-dominant (S-D) logic, is tied to the value-in-use meaning of value (Vargo and Lusch, 2008a)....
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...In each case, the resource- and use-contexts result in uniquely determined value – valuein-use or value-in-context (see Vargo and Lusch, 2008a)....
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...and service logic perspective...
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...S-D logic captures this equivalence of participants and their roles in FP9: all economic and social actors are resource integrators (Vargo and Lusch, 2008a)....
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...That is, we need to establish the fundamentals of service science and a framework for understanding how service systems operate and interact before we can develop a normative service science for what decision makers of service systems should do (see also Vargo and Lusch, 2008b)....
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2,500 citations
"On value and value co-creation: A s..." refers background in this paper
...…economic activity was driven by what is conventionally known as ‘‘services’’ (i.e., intangible, heterogeneous, inseparable, and perishable offerings; Zeithaml et al., 1985) – both within individual firms and across economies – but that service innovation did not have the same scientific and…...
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