Proceedings ArticleDOI
Predicting demographic attributes from web usage: Purpose and methodologies
Abhaysingh Saste,Mangesh Bedekar,Pranali Kosamkar +2 more
- pp 381-386
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TLDR
This paper discusses detailed review of various preprocessing, prediction and recommendation techniques used to predict demographic attributes of users through web usage mining.Abstract:
Web usage mining is a way of identifying and analyzing how users interact with a web site. This browsing data collected as web log, which is first preprocessed and then number of data mining methods such as classification, clustering and association rule mining etc. applied to find out interesting patterns. User's demographic information plays important role in designing business strategies, advertisement etc. Previous research shows some techniques to predict these demographic attributes (age gender etc.). This paper discusses detailed review of various preprocessing, prediction and recommendation techniques.read more
Citations
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A Survey on Analysis of User Behavior on Digital Market by Mining Clickstream Data
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A systematic review on data preprocessing and pattern discovery of web usage mining
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TL;DR: Information obtained from web usage mining does the task of finding the hidden important information about user behaviour, and facilitate more effective browsing, to enhance web design, its page surfing pattern and other valuable information which is used for various purposes.
References
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Journal ArticleDOI
Web mining for web personalization
TL;DR: This article introduces the modules that comprise a Web personalization system, emphasizing the Web usage mining module, and presents a review of the most common methods that are used as well as technical issues that occur.
Journal ArticleDOI
Web Usage Mining as a Tool for Personalization: A Survey
TL;DR: This paper is a survey of recent work in the field of web usage mining for the benefit of research on the personalization of Web-based information services, focusing on the problems identified and the solutions that have been proposed.
Journal ArticleDOI
The impact of culture and gender on web sites: an empirical study
TL;DR: Analysis indicates that perception and satisfaction differences exist between the cultural clusters and gender groups within those cultures --- Asia, Europe, Latin & South America, and North America and that females within certain cultures have widely different preferences regarding web site attributes.
Proceedings ArticleDOI
Demographic prediction based on user's browsing behavior
TL;DR: This paper made a first approach to predict users' gender and age from their Web browsing behaviors, in which the Webpage view information is treated as a hidden variable to propagate demographic information between different users.
Journal ArticleDOI
Manifestations of user personality in website choice and behaviour on online social networks
TL;DR: It is concluded that predicting a user’s personality profile can be applied to personalize content, optimize search results, and improve online advertising.