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Projected Destination Images on African Websites: Upgrading Branding Opportunities in the Global Tourism Value Chain
02 Dec 2008-ERIM report series research in management Erasmus Research Institute of Management (Erasmus Research Institute of Management)-
TL;DR: In this article, the authors explored whether websites that offer a global audience virtual access to watering holes in game parks afford African nations opportunities to diminish their international isolation as tourism destinations and concluded that the potential for upgrading branding capabilities could be sourced in indigenous African cultural attributes, both high and low culture, and in contexts of the past and the contemporary.
Abstract: This paper explores whether websites that offer a global audience virtual access to watering holes in game parks afford African nations opportunities to diminish their international isolation as tourism destinations. The present analysis examines a sample of almost 450 tourism websites representing Rwanda, Uganda and Mozambique. Two aspects are studied in particular: the websites’ technical and social infrastructures, including website ownership and networks, and website content, i.e. the projected destination image and opportunities to bridge the main supplier-consumer gaps in the global tourism value chain. The findings indicate that there is substantial foreign involvement in Africa’s online tourism infrastructure; furthermore, that the current projected images tend to reproduce foreign stereotypes. It concludes that the potential for upgrading branding capabilities could be sourced in indigenous African cultural attributes, both high and low culture, and in contexts of the past and the contemporary. Free Keywords tourism industry, global value chain, dynamic image formation, Rwanda, Uganda, Mozambique, upgrading Availability The ERIM Report Series is distributed through the following platforms: Academic Repository at Erasmus University (DEAR), DEAR ERIM Series Portal Social Science Research Network (SSRN), SSRN ERIM Series Webpage Research Papers in Economics (REPEC), REPEC ERIM Series Webpage Classifications The electronic versions of the papers in the ERIM report Series contain bibliographic metadata by the following classification systems: Library of Congress Classification, (LCC) LCC Webpage Journal of Economic Literature, (JEL), JEL Webpage ACM Computing Classification System CCS Webpage Inspec Classification scheme (ICS), ICS Webpage
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TL;DR: In this article, the authors employ a novel conceptual framework in their research on industrial clusters in Europe, Latin America and Asia and provide new perspectives and insights for researchers and policymakers alike.
Abstract: This book opens a fresh chapter in the debate on local enterprise clusters and their strategies for upgrading in the global economy. The authors employ a novel conceptual framework in their research on industrial clusters in Europe, Latin America and Asia and provide new perspectives and insights for researchers and policymakers alike.
913 citations
Journal Article•
TL;DR: In this paper, the authors explored the concept and role of destination image in the wider tourism context and went on to utilise literature to establish the impact of the tourism destination image to the ability of African tourist destinations to increase tourist arrivals to their locations.
Abstract: Th e tourist destination image is becoming increasing detrimental to the success of individual tourist destinations. More-so, for African tourist destinations which are often victims of the negative global stereotypes and perceptions that exist of the continent. With this in mind, this paper explores the concept and role of destination image in the wider tourism context and goes on to utilise literature to establish the impact of the tourism destination image to the ability of African tourist destinations to increase tourist arrivals to their locations. Th is paper posits the conceptual destination-brand identity and image as a strategic framework in the formation, communication and eff ective stakeholder targeting of a positive destination identity by African destination management organisations. Th is paper goes on to briefl y describe each step in the conceptual destination-brand identity and image. Importantly this paper advocates for African destination management organisations to proactively manage their identities in order to positively infl uence the images that their countries have as tourist destinations in light of increased global competition for tourists in the global tourism market. Finally we identify the need for further qualitative research to explore the subjective nature of tourism destination identity and image management, as well as, recommend the need to establish insights into the management implications of the conceptual model of destination-brand identity and image for African destination management organisations.
26 citations
01 Jan 2015
TL;DR: In this article, the authors present a take down policy to remove access to the work immediately and investigate the claim. But they do not provide details of the claim and do not discuss the content of the work.
Abstract: Users may download and print one copy of any publication from the public portal for the purpose of private study or research You may not further distribute the material or use it for any profit-making activity or commercial gain You may freely distribute the URL identifying the publication in the public portal Take down policy If you believe that this document breaches copyright, please contact us providing details, and we will remove access to the work immediately and investigate your claim.
15 citations
TL;DR: In the recent decades, many cities have attempted to promote destination images by holding sport events as discussed by the authors, however, little scholarly attention has been paid to the destination images communicated to tourists.
Abstract: In the recent decades, many cities have attempted to promote destination images by holding sport events. However, little scholarly attention has been paid to the destination images communicated to ...
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TL;DR: The attainment of quality in products and services has become a pivotal concern of the 1980s as discussed by the authors, while quality in tangible goods has been described and measured by marketers, quality in services is la...
Abstract: The attainment of quality in products and services has become a pivotal concern of the 1980s. While quality in tangible goods has been described and measured by marketers, quality in services is la...
16,185 citations
TL;DR: The passage from modernity to postmodernity in contemporary culture is discussed in this paper, with a focus on the postmodernism as the Mirror of Mirrors, and the Postmodernity as a historical condition.
Abstract: The argument. Preface. Acknowledgements. Part I: The Passage from Modernity to Postmodernity in Contemporary Culture: . 1. Introduction. 2. Modernity and Modernism. 3. Postmodernism. 4. Postmodernism in the City: Architecture and Urban Design. 5. Modernization. 6. POSTmodernISM or postMODERNism?. Part II: The Political-Economic Transformation of late Twentieth-Century Capitalism: . 7. Introduction. 8. Fordism. 9. From Fordism to Flexible Accumulation. 10. Theorizing the Transition. 11. Flexible Accumulation - Solid Transformation or Temporary Fix?. Part III: The Experience of Space and Time: . 12. Introduction. 13. Individual Spaces and Times in Social Life. 14. Time and Space as Sources of Social Power. 15. The Time and Space of the Enlightenment Project. 16. Time-space Compression and the Rise of Modernism as a Cultural Force. 17. Time-Space Compression and the Postmodern Condition. 18. Time and Space in the Postmodern Cinema. Part IV: The Condition of Postmodernity:. 19. Postmodernity as a Historical Condition. 20. Economics with Mirrors. 21. Postmodernism as the Mirror of Mirrors. 22. Fordist Modernism versus Flexible Postmodernism, or the Interpenetration of Opposed Tendencies in Capitalism as a Whole. 23. The Transformative and Speculative Logic of Capital. 24. The Work of Art in an Age of Electronic Reproduction and Image Banks. 25. Responses to Time-Space Compression. 26. The Crisis of Historical Materialism. 27. Cracks in the Mirrors, Fusions at the Edges. References. Index.
6,399 citations
"Projected Destination Images on Afr..." refers background in this paper
...With the proliferation of the internet, its convergence with and influence on the de-massification of the media (Toffler, 1980: 165; Werthner & Klein, 1999: 69), tourism destination images are becoming increasingly fragmented and ephemeral in nature (Harvey, 1989: 293)....
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TL;DR: In this paper, the authors build a theoretical framework to explain governance patterns in global value chains and draw on three streams of literature, transaction costs economics, production networks, and technological capability and firm-level learning, to identify three variables that play a large role in determining how global value chain are governed and change.
Abstract: This article builds a theoretical framework to help explain governance patterns in global value chains It draws on three streams of literature ‐ transaction costs economics, production networks, and technological capability and firm-level learning ‐ to identify three variables that play a large role in determining how global value chains are governed and change These are: (1) the complexity of transactions, (2) the ability to codify transactions, and (3) the capabilities in the supply-base The theory generates five types of global value chain governance ‐ hierarchy, captive, relational, modular, and market ‐ which range from high to low levels of explicit coordination and power asymmetry The article highlights the dynamic and overlapping nature of global value chain governance through four brief industry case studies: bicycles, apparel, horticulture and electronics
5,704 citations
"Projected Destination Images on Afr..." refers background in this paper
...Some value chains are dominated by one firm that has (vertically) integrated a large part of the value added activities of the chain....
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...Since their strategic decisions impact all other actors in the chain, lead firms de facto are capable of governing the chain, i.e. setting the quality standards for the entire chain (Gereffi et al, 2005; Gibbon and Ponte, 2005; Humphrey and Schmitz, 2004)....
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Book•
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01 Jan 1980
TL;DR: Social Wave-Front Analysis as discussed by the authors looks at history as a sucession of rolling waves of change and asks where the leading edge of each wave is carrying us, focusing our attention not so much on the continuities of history (important as they are) as on the discontinuities.
Abstract: A powerful new approach to historical analysis: ""Social Wave-Front Analysis".. looks at history as a sucession of rolling waves of change and asks where the leading edge of each wave is carrying us. It focuses our attention not so much on the continuities of history (important as they are) as on the discontinuities--the innovations and breakpoints. It identifies key change patterns as they emerge, so that we can influence them" (Toffler 1980, 13).
4,743 citations
TL;DR: A major finding was that a destination image is formed by both stimulus factors and tourists' characteristics, which provides important implications for strategic image management and can aid in designing and implementing marketing programs for creating and enhancing tourism destination images.
2,817 citations
"Projected Destination Images on Afr..." refers background in this paper
...…& Go, 2004; Govers et al., 2007), confronting host-guest (supply and demand) perspectives, based on the idea of the 5-gap service quality analysis model by Parasuraman et al., (1985: 44)) and with major contributions from Baloglu and McCleary (1999), Fesenmaier and MacKay (1996) and Gartner (1993)....
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...…an induced agent in Gartner‟s (1993) terminology) can form the basis for a perceived destination image in the mind of the consumer prior to visit (Baloglu & McCleary, 1999; Beerli & Martín, 2004; Boorstin, 1962; Boulding, 1956; Echtner & Ritchie, 1993, 2003; Gallarza et al., 2002; Gartner,…...
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...…vicarious place experiences (Kim & Richardson 2003) (as an induced agent in Gartner‟s (1993) terminology) can form the basis for a perceived destination image in the mind of the consumer prior to visit (Baloglu & McCleary, 1999; Beerli & Martín, 2004; Boorstin, 1962; Boulding, 1956; Echtner &…...
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...This 13 is mediated by the person‟s identity (i.e. self-congruity (Baloglu & McCleary, 1999; MacKay & Fesenmaier, 2000; Sirgy & Su, 2000)), potential temporal environmental or situational influences (Gartner & Hunt, 1987) (or Autonomous Agents according to Gartner (1993: 201-203)), and the direct…...
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