Book•
Qualitative research & evaluation methods
01 Jan 2002-Iss: 1
TL;DR: In this paper, conceptual issues and themes on qualitative research and evaluaton methods including: qualitative data, triangulated inquiry, qualitative inquiry, constructivism, constructionism, complexity (chaos) theory, qualitative designs and data collection, fieldwork strategies, interviewing, tape-recording, ethical issues, analysis, interpretation and reporting, observations vs. perceived impacts and utilisation-focused evaluation reporting.
Abstract: This book explains clearly conceptual issues and themes on qualitative research and evaluaton methods including: qualitative data, triangulated inquiry, qualitative inquiry, constructivism, constructionism, Complexity (chaos) theory, qualitative designs and data collection, fieldwork strategies, interviewing, tape-recording, ethical issues, analysis, interpretation and reporting, observations vs. perceived impacts and utilisation-focused evaluation reporting.
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TL;DR: Many different thinking strategies were used in registered nurses' clinical reasoning for prevention of malnutrition and pressure ulcers, but the thinking strategy 'making choices' was most commonly used andregistered nurses' main focus in their reasoning was on planning nursing interventions.
Abstract: Registered nurses’ thinking strategies about malnutrition and pressure ulcer in nursing homes : a scenario-based think aloud study
46 citations
TL;DR: Prenatal consultation is perceived as a source of both stress and reassurance, and women believe the latter can be achieved through a supportive consultation with the neonatologist, during which tools providing them with a sense of empowerment are presented.
46 citations
01 Jan 2008
TL;DR: In this paper, the authors examine the theoretical and empirical foundations of the mobile marketing phenomenon and examine the factors associated with consumers' intention to receive mobile advertising messages and responses to SMS direct-response campaigns.
Abstract: This dissertation aims to examine the theoretical and empirical foundations of the mobile marketing phenomenon. While numerous studies have yielded important insights into this topic, the existing mobile marketing literature appears to be inconsistent and somewhat fragmented. With the help of two action research projects, interviews of mobile marketing practitioners, and an online survey, this study aims to contribute to our understanding of the nature of mobile marketing communications in consumer markets. This thesis consists of an introductory section and five papers. The first paper evaluates the current state of mobile marketing research based on a review and an analysis of extant literature that focuses on mobile (or wireless) applications aimed at marketing or advertising. Various definitions of mobile marketing are evaluated and a more technologically-agnostic definition is provided. The second paper presents a framework of the mobile marketing communications environment that delineates how mobile marketing should be integrated into a company's integrated marketing communications strategy. A comprehensive overview of divergent mobile marketing activities is provided, along with representative examples derived from popular press. In addition, a detailed description of mobile marketing campaign planning and its implementation process is provided. The third paper provides a conceptual model of the relationships between interactive integrated marketing communications and database management in a mobile context. The results from empirical research suggest that consumers are willing to participate in Short Message Service (SMS) marketing in a retailing context. The fourth and fifth papers utilize data collected by means of an online survey (n = 4,062) and examine the factors associated with consumers' intention to receive mobile advertising messages and responses to SMS direct-response campaigns. The results suggest that consumers' intention to receive mobile advertising messages is related to the relevance of the message, permission to receive mobile advertising messages, the benefits of receiving the message and the privacy of personal data. In addition, the results suggest that women and men differ significantly in their responses to SMS call-to-action campaigns, consumers aged 36–45 years are most likely to respond to SMS call-to-action in a TV program and participate in SMS sweepstakes and other competitions, and that employment status has a substantial impact on consumers' SMS campaign activity. Overall, this thesis provides a conceptual and theoretical foundation intended to guide research efforts focused on mobile media and to aid practitioners in their quest to achieve mobile marketing success.
46 citations
TL;DR: Adolescent girls in Zambia are likely to compel girls to rely on clandestine abortions if comprehensive adolescent reproductive health services are not provided, and the necessity to give adolescent girls more attention and advocacy is obvious.
Abstract: Our aim in this study was to describe adolescent girls’ circumstances underlying the decision to resort to unsafe induced abortions. Thirty-four Zambian girls aged 13 to 19 years admitted to University Teaching Hospital (UTH) in Lusaka were interviewed using a semistructured questionnaire with both closed and open-ended questions. Results revealed that most of the girls were single, in school, reached higher grades, mainly nulliparous, and had very low knowledge of contraceptive use. Reasons given for performing unsafe abortions were fear of facing personal shame and social stigma following premarital pregnancies, such as parental disapproval, abandonment by partner, and expulsion from school. A blend of traditional and modern methods and medicines were used to abort. Limited access to contraception and the stigma attached to premarital pregnancies and abortions are likely to continue to compel girls to rely on clandestine abortions if comprehensive adolescent reproductive health services are not provided...
46 citations
Cites methods from "Qualitative research & evaluation m..."
...In the analysis of this study, a case study approach was applied, whereby quantitative and two qualitative approaches, that is, case study (Patton, 2002) and qualitative content analysis (Graneheim & Lundman, 2004) were used....
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...In the analysis of this study, a case study approach was applied, whereby quantitative and two qualitative approaches, that is, case study ( Patton, 2002 ) and qualitative content analysis ( Graneheim & Lundman, 2004 ) were used....
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TL;DR: Regular collaborative assessment and involvement of all stakeholders in decisions are important to facilitate compliance with recommendations, ongoing safety, and optimal well-being in adults with cerebral palsy.
Abstract: Background Changes in the swallowing capabilities of adults with cerebral palsy as they age may impact on their health, safety, and well-being.Method Thirty-two adults with cerebral palsy aged betw...
46 citations
Cites background from "Qualitative research & evaluation m..."
...These are presented and discussed below (Patton, 2002), and quotes are provided to support the thematic interpretation....
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