Book•
Reading Images: The Grammar of Visual Design
02 May 1996-
TL;DR: This chapter discusses representation and interaction, morality, and the materiality of meaning in the Semiotic Landscape - Surface and Inscription.
Abstract: Introduction 1. The Semiotic Landscape 2. Narrative Representations: Designing Social Action 3. Conceptual Representations: Designing Social Constructs 4. Representation and Interaction: Designing the Position of the Viewer 5. Morality: Designing Models of Reality 6. The Meaning of Composition 7. The Materiality of Meaning - Surface and Inscription 8. The Third Dimension
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18 Aug 2002
TL;DR: Discourse Analysis as Theory and Method as discussed by the authors is a systematic introduction to discourse analysis as a body of theories and methods for social research, which brings together three central approaches, Laclau and Mouffe's discourse theory, critical discourse analysis and discursive psychology, to establish a dialogue between different forms of discourse analysis often kept apart by disciplinary boundaries.
Abstract: Discourse Analysis as Theory and Method is a systematic introduction to discourse analysis as a body of theories and methods for social research. It brings together three central approaches, Laclau and Mouffe's discourse theory, critical discourse analysis and discursive psychology, in order to establish a dialogue between different forms of discourse analysis often kept apart by disciplinary boundaries. The book introduces the three approaches in a clear and easily comprehensible manner, explaining the distinctive philosophical premises and theoretical perspectives of each approach as well as the methodological guidelines and tools they provide for empirical discourse analysis. The authors also demonstrate the possibilities for combining different discourse analytical and non-discourse analytical approaches in empirical study. Finally, they contextualize discourse analysis within the social constructionist debate about critical social research, rejecting the view that a critical stance is incompatible with social constructionist premises and arguing that critique must be an inherent part of social research.
3,598 citations
Book•
01 Jan 2005
TL;DR: In this paper, the authors discuss ways of feeling engagement and graduation: alignment, solidarity and the construed reader, taking a stance enacting appraisal, text analysis, and attitude.
Abstract: List of Figures List of Tables Acknowledgements Preface Introduction Attitude: Ways of Feeling Engagement and Graduation: Alignment, Solidarity and the Construed Reader Evaluative Key: Taking a Stance Enacting Appraisal: Text Analysis References Index
2,328 citations
TL;DR: The authors provide a survey of critical discourse analysis (CDA), a recent school of discourse analysis that concerns itself with relations of power and inequality in language and advocates social commitment and interventionism in research.
Abstract: ▪ Abstract This paper provides a survey of critical discourse analysis (CDA), a recent school of discourse analysis that concerns itself with relations of power and inequality in language. CDA explicitly intends to incorporate social-theoretical insights into discourse analysis and advocates social commitment and interventionism in research. The main programmatic features and domains of enquiry of CDA are discussed, with emphasis on attempts toward theory formation by one of CDA's most prominent scholars, Norman Fairclough. Another section reviews the genesis and disciplinary growth of CDA, mentions some of the recent critical reactions to it, and situates it within the wider picture of a new critical paradigm developing in a number of language-oriented (sub) disciplines. In this critical paradigm, topics such as ideology, inequality, and power figure prominently, and many scholars productively attempt to incorporate social-theoretical insights into the study of language.
2,048 citations
Book•
04 Dec 2009TL;DR: In this paper, a new approach to questions of meaning is proposed, which is based on multimodal analysis and design and production of signs and text messages, with a focus on the future.
Abstract: 1. Multimodality: A New Approach to Questions of Meaning 2. Signs 3. Modes and Materiality 4. Texts and Messages 5. Media, Messages, Texts 6. Design and Production 7. Doing Multimodal Analysis 8. Thinking and Looking Ahead
1,951 citations
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01 Jan 1996
TL;DR: In this paper, the authors discuss the importance of time and technology in news English, and discuss market forces speak English, as well as Visual English and Visual English in Cyberspace.
Abstract: 1. Text, Time and Technology in News English, Allan Bell. 2. Visual English, Sharon Goodman. 3. English in Cyberspace, Simeon Yates . 4. Market Forces Speak English, Sharon Goodman. 5. Global English, Global Culture, David Graddol.
90 citations
"Reading Images: The Grammar of Visu..." refers background in this paper
...In fact, “it is difficult these days to find a single text which uses solely verbal English” (Goodman, 1996)....
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