Journal ArticleDOI
RELATIONSHIPS AMONG AD-INDUCED AFFECT, BELIEFS, AND ATTITUDES: Another Look
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TLDR
This paper used an affectively driven advertising context (i.e., television commercials void of product-relevant information cues) to demonstrate that positive and negative forms of affect operate differently, and that their direct and indirect effects on attitude are influenced by brand familiarity.Abstract:
In spite of a wealth of empirical attention directed at understanding the structural relationships among affect, cognition, and attitude, the tasks and settings in many of these studies may have inflated the relative impact of cognition in the persuasion process. The studies reported here use an affectively driven advertising context (i.e., television commercials void of product-relevant information cues) to demonstrate (1) that positive and negative forms of affect operate differently, and (2) that their direct and indirect effects on attitude are influenced by brand familiarity. Cognition played a less dominant role in the attitude formation process for an unknown brand compared to situations in which consumers held preexisting impressions (i.e., for well-known brands). A means-end model approach is used to link concrete and abstract forms of cognition (i.e., brand beliefs) and attitude.read more
Citations
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Avoidance Of Advertising In Social Networking Sites: The Teenage Perspective
TL;DR: This paper examined the antecedents of advertising avoidance on online social networking sites, leading to the development of a model that suggests that advertising in the online social network environment is more likely to be avoided if the user has expectations of a negative experience, the advertising is not relevant to the user, the user is skeptical toward the advertising message, or the consumer is skeptical towards the advertising medium.
Journal ArticleDOI
Testing the effects of congruity, travel constraints, and self-efficacy on travel intentions: An alternative decision-making model
Kam Hung,James F. Petrick +1 more
TL;DR: In this paper, the authors explored the role of self-congruity, functional congruity, perceived travel constraints, constraint negotiation, and self-efficacy on travel intentions.
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Branding athletes: Exploration and conceptualization of athlete brand image
TL;DR: In this article, a conceptual model of athlete brand image (MABI) is developed incorporating three key dimensions: athletic performance, attractive appearance, and marketable lifestyle, defined by an athlete's on-field characteristics, attractive external appearance and off-field marketable attributes.
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The role of aesthetic taste in consumer behavior
TL;DR: In this article, the authors review the literature from a variety of fields such as sociology, psychology, philosophy, and consumer behavior in order to develop a conceptual definition of consumer aesthetic taste.
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Perceived quality and image: When all is not “rosy”
TL;DR: This article explored the relationship between quality and image with special attention on brands plagued with negative impressions, including instances where consumers' perceptions of a product's quality conflict with its perceived "image" and found that low brand image is more damaging than low quality.
References
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Journal ArticleDOI
Evaluating Structural Equation Models with Unobservable Variables and Measurement Error
Claes Fornell,David F. Larcker +1 more
TL;DR: In this paper, the statistical tests used in the analysis of structural equation models with unobservable variables and measurement error are examined, and a drawback of the commonly applied chi square test, in additit...
Journal ArticleDOI
Structural equation modeling in practice: a review and recommended two-step approach
TL;DR: In this paper, the authors provide guidance for substantive researchers on the use of structural equation modeling in practice for theory testing and development, and present a comprehensive, two-step modeling approach that employs a series of nested models and sequential chi-square difference tests.
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Understanding Attitudes and Predicting Social Behavior
Icek Ajzen,Martin Fishbein +1 more
TL;DR: In this paper, the author explains "theory and reasoned action" model and then applies the model to various cases in attitude courses, such as self-defense and self-care.
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Structural Equations with Latent Variables
TL;DR: The General Model, Part I: Latent Variable and Measurement Models Combined, Part II: Extensions, Part III: Extensions and Part IV: Confirmatory Factor Analysis as discussed by the authors.
Journal ArticleDOI
Consumer Perceptions of Price, Quality, and Value: A Means-End Model and Synthesis of Evidence:
TL;DR: In this paper, evidence from past research and insights from an exploratory investigation are combined in a conceptual model that defines and relates price, perceived quality, and perceived value for a product.
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