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Repurchase intention in B2C e-commerce-A relationship quality perspective

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TLDR
Drawing on the relationship marketing literature, a model to explain B2C user repurchase intention from the perspective of relationship quality showed that online relationship quality and perceived website usability positively impacted customerRepurchase intention.
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This article is published in Information & Management.The article was published on 2011-08-01. It has received 326 citations till now. The article focuses on the topics: Relationship marketing & Customer retention.

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Citations
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Trust, satisfaction, and online repurchase intention: the moderating role of perceived effectiveness of E-commerce institutional mechanisms

TL;DR: In this article, the authors explore the role of e-commerce institutional mechanisms in the online repurchase context and find that PEEIM negatively moderates the relationship between trust in an online vendor and online customer repurchase intention, as it decreases the importance of trust to promoting repurchase behavior.
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Understanding users' initial trust in mobile banking: An elaboration likelihood perspective

TL;DR: The results indicated that initial trust develops along a dual route including the central route and peripheral route, which implies that service providers need to employ differentiated strategies to build users' initial trust in mobile banking.
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A Meta-analysis of Online Trust Relationships in E-commerce

TL;DR: In this paper, a meta-analysis examined the role of online trust in business-to-consumer e-commerce and found that online trust exhibits significant relationships with selected antecedents and consequences (e.g., loyalty, repeat purchase intention).
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Satisfaction and post-purchase intentions with service recovery of online shopping websites: Perspectives on perceived justice and emotions

TL;DR: Analytical results indicating that in addition to enhancing post-purchase intentions and post-recovery satisfaction among customers, distributive justice increases positive emotions and decreases negative ones, and procedural justice enhances post-magnifying satisfaction.
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The effect of website features in online relationship marketing

TL;DR: A theory-based model of utilitarian and hedonic website features, customer commitment, trust, and e-loyalty in an online hotel booking context is developed to highlight the importance of creating loyalty by focusing on both hedonics and utilitarian features.
References
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Journal ArticleDOI

Assimilation of enterprise systems: the effect of institutional pressures and the mediating role of top management

TL;DR: This model explains how top management mediates the impact of external institutional pressures on the degree of usage of enterprise resource planning (ERP) systems and finds that normative pressures directly affect ERP usage.
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Factors Influencing the Effectiveness of Relationship Marketing: A Meta-Analysis

TL;DR: In this paper, the authors synthesize relationship marketing empirical research in a meta-analytic framework and find that relationship investment has a large direct effect on seller objective performance, which implies that additional meditated pathways may explain the impact of relationship marketing on performance.
Journal ArticleDOI

Factors Influencing the Effectiveness of Relationship Marketing: A Meta-Analysis

TL;DR: In this article, the authors synthesize relationship marketing empirical research in a meta-analytic framework and show that relationship investment has a large, direct effect on seller objective performance, which implies that additional meditated pathways may explain the impact of relationship marketing on performance.
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The role played by perceived usability, satisfaction and consumer trust on website loyalty

TL;DR: The results of the empirical analysis confirmed that the trust of the user increases when the user perceived that the system was usable and that there was a consequent increase in the degree of website loyalty.
Journal ArticleDOI

The four levels of loyalty and the pivotal role of trust: a study of online service dynamics

TL;DR: A four-dimensional scale of loyalty that reflects Oliver's [Satisfaction, a Behavioral Perspective on the Consumer, McGraw-Hill, New York, 1997] conceptualization of a sequential loyalty chain is proposed, operationalized, and tested as discussed by the authors.
Related Papers (5)
Trending Questions (1)
What is total payment and what is the relationship with repurchase intention?

The paper does not mention anything about total payment or its relationship with repurchase intention.