Reputation systems

TLDR: Systems T he Internet offers vast new opportunities to interact with total strangers, but these interactions can be fun, informative, even profitable, but they also involve risk.

Abstract: Systems T he Internet offers vast new opportunities to interact with total strangers. These interactions can be fun, informative, even profitable. But they also involve risk. Is the advice of a self-proclaimed expert at expertcentral.com reliable? Will an unknown dotcom site or eBay seller ship items promptly with appropriate packaging? Will the product be the same one described online? Prior to the Internet, such questions were answered, in part, through personal and corporate reputations. Vendors provided references, Better Business Bureaus tallied complaints, and past personal experience and person-to-person gossip told you on whom you could rely and on whom you could not. Participants’ standing in their communities, including their roles in church and civic organizations, served as a valuable hostage. Internet services operate on a vastly larger scale