Journal ArticleDOI
Role of affect in marketplace rumor propagation
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TLDR
In this paper, the authors explored the role of positive affect and negative affect in rumor sharing behavior among consumers and found that positive affect has a stronger influence on rumor sharing as compared to negative affect.Abstract:
Rumors about products and brands are common occurrence in the marketplace. Often these rumors are shared among consumers using the word of mouth channel. The spread of these rumors is fast and can lead to significant consequences to products and brands. The purpose of this paper is to explore the dynamics of such rumor sharing behavior among consumers. Specifically, this paper investigates the role of positive affect and negative affect in rumor sharing behavior. Three key rumor characteristics (valence, involvement and credibility) are explored as antecedents to positive affect and negative affect.,The paper collects data from 236 respondents using Amazon MTurk, and conducts a PLS–SEM analysis to explore the role of positive affect and negative affect in rumor sharing contexts.,Both positive affect and negative affect were found to be significant factors leading to rumor sharing, furthermore positive affect was found to have a stronger influence on rumor sharing as compared to negative affect. The study also delineates the role of valence, involvement and credibility in rumor sharing scenarios, all of which have a strong role in shaping positive affect and negative affect.,The study is novel in using cognitive appraisal theory to illustrate the formation of positive affect and negative affect in rumor encounters. The study conclusively illustrates the role of cognitive appraisal and emotional experiences in the rumor propagation context, and advances the marketing scholarship’s understanding significantly.read more
Citations
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Journal ArticleDOI
Social Media and Fake News in the 2016 Election
Hunt Allcott,Matthew Gentzkow +1 more
TL;DR: The authors found that people are much more likely to believe stories that favor their preferred candidate, especially if they have ideologically segregated social media networks, and that the average American adult saw on the order of one or perhaps several fake news stories in the months around the 2016 U.S. presidential election, with just over half of those who recalled seeing them believing them.
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Health-related fake news during the COVID-19 pandemic: perceived trust and information search
TL;DR: It appears that trust in HOFN varies with environmental cues (regional pandemic severity) and with individuals' perceived control, providing insight into developing coping strategies during a pandemic.
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Disclosing customers' intentions to use social media for purchase-related decisions
TL;DR: In this paper, the authors proposed an extension to TAM to analyse the significance of monetary benefits and information reliability on customers' intention to use social media, while information reliability and monetary benefits significantly influence only through perceived usefulness.
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Spread of misinformation on social media: What contributes to it and how to combat it
Sijing Chen,Lu Xiao,Akit Kumar +2 more
TL;DR: This article provided a systematic and structured overview of the factors that influence the spread of misinformation by analyzing the four vital elements of information communication, namely, source, message, context, and receiver.
References
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TL;DR: The independence of positive and negative affect has been heralded as a major and counterintuitive finding in the psychology of mood and emotion as mentioned in this paper, and a consensus on a descriptive structure of current affect is at hand, if we can only agree on what the structure is.
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Word of mouth and interpersonal communication: A review and directions for future research
TL;DR: The authors argue that word of mouth is goal driven and serves five key functions (i.e., impression management, emotion regulation, information acquisition, social bonding, and persuasion) and suggest these motivations are predominantly self-serving and drive what people talk about even without their awareness.
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Appraisal determinants of discrete emotions.
TL;DR: In this paper, a theory specifying how appraisals of a situation determine one's emotional responses (Roseman, 1979) was subjected to an experimental test, and 120 college students read brief stories in which they were manipulated, and rated the intensities of various emotions felt by story protagonists.
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What We Know and Don't Know About Online Word-of-Mouth: A Review and Synthesis of the Literature
TL;DR: In this article, a multi-dimensional analysis of electronic word-of-mouth (eWOM) communication has been conducted based on a systematic review of 190 studies and the key issues in current and emerging literature and propose important questions for future research.