Role of religiosity in purchase of green products by Muslim students: Empirical evidences from India
TL;DR: In this paper, the authors investigated the role of religiosity in Indian Muslim students with the objective of mapping their attitude towards green products and found that religiosity significantly and positively affects collectivism values of consumers, however, religiosity was not associated with the level of eco-literacy of consumers.
Abstract: This paper aims to investigate the role of religiosity in Indian Muslim students with the objective of mapping their attitude towards green products.,Data were generated from 306 Muslim students enrolled in educational institutes located in the national capital of India (i.e. New Delhi). The study sample was identified through purposive sampling, and then the questionnaire was personally administered. The data were analysed using SPSS and AMOS, and research hypotheses were validated using structural equation modelling.,The findings of the present study suggest that environmental concern is a precursor of consumer attitude towards green products, and antecedents of environmental concern are collectivism and eco-literacy. Further, the findings also suggest that religiosity significantly and positively affects collectivism values of consumers. However, religiosity was not found to be significantly associated with the level of eco-literacy of consumers.,Religiosity emerged as one of the main factors that needs to be considered while promoting green products in India. In their promotion messages, green marketers attempting to target Muslim students ought to emphasize that Islamic tenets enjoin upon them to collectively take the responsibility of preserving the environment. The natural resources and the environment may be presented as a gift of Almighty Allah, and steps towards environmental conservation may be projected as a mode of pleasing Allah.,This study is pioneering in the sense that it proposes a comprehensive and practical model for mapping attitude towards green products for young Indian Muslim consumers. In fact, the study takes a lead in examining the role of religiosity as antecedent in mapping of attitude towards green products and the role of collectivism and eco-literacy in influencing environmental concern.
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TL;DR: In this paper, a meta-analytic integration of the GPB model and the TPB model was proposed to explain the relationship between attitudes and intentions, and the results demonstrated support for the integrated framework and showed mediation role of consumer attitude in the development of green purchase intent.
75 citations
TL;DR: In this paper, the authors examined the influence of dispositional traits (consumer optimism and consumer pessimism) upon the adoption of organic food and found that optimistic consumers consume more organic food than pessimistic consumers.
60 citations
17 May 2019
TL;DR: In this paper, the authors investigated individual intentions to adopt green IT products in Pakistan by the theoretical foundation of the theory of consumption values (functional value, social value, epistemic value, emotional value, and conditional value).
Abstract: Over the last decades, prompt economic growth and the resulting overconsumption has deteriorated the environment in an accelerated way. This environmental deterioration has prompted academicians and practitioners to study ecological consumption behavior. E-waste and energy consumption play a major part in this environmental deterioration, which makes consumer conscious regarding their consumption pattern. In this regard, the emergence of green Information Technology (IT) enables individuals to become involved in environmental protection and sustainability programs to reduce the negative impact of IT products on the environment. This study aims to investigate individual intentions to adopt green IT products in Pakistan by the theoretical foundation of the theory of consumption values (functional value, social value, epistemic value, emotional value, and conditional value). Whereas, an additional value, i.e., the religious value, is included in the model, due to its significant impact in green consumption behavior of individuals. Cross-sectional data is used to obtain a total of 536 valid questionnaires to test the hypothesis. The Partial Least Square Modeling approach is used to test the proposed model (variance-based SEM). The results infer that functional value, social value, epistemic value, emotional value, conditional value, and religious value have significant positive impact on the consumer intention to adopt green IT products. The reasons for the results and implications for the practitioners are discussed. Furthermore, directions for future research have also been suggested.
56 citations
Cites background from "Role of religiosity in purchase of ..."
...Moreover, environmental protection and ecological consumption are guided by different religions like Christian-Jews, Buddhism, Hindus, and Islam [49]....
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...This can be due to the fact that Islam has a big influence on Muslim consumers while consuming different products....
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...In Islam, humans are “Khalifahs” vicegerent of GOD (Allah), who are a trustee and accountable for the resources they used (Quran, 6:165)....
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...The Islamic perspective on environmental sustainability and resource saving can be addressed in the advertisement for green IT products....
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...Moreover, according to Pew Growth Report [117], Islam is the fastest growing religion in the world and, by 2050, Muslims will be 30% of the world population (2.8 billion), on par with Christian making 31% (2.9 billion)....
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TL;DR: In this article, the authors proposed a framework to analyze the congruity between Islamic principles and Green Banking by identifying the Environmental, Social and Governance (ESG) dimensions of Green Banking and proving its congruence with teachings of the Holy Qur'an and Sunnah.
Abstract: Currently, one of the most important dilemmas facing mankind is environmental degradation and natural resource shortage. The adoption of Green Banking practices has been identified as a solution to the growing environmental problems all over the world. However, an important issue being faced by both the conventional and Islamic banking industry is the creation of stakeholder engagement in Green Banking practices. The purpose of this paper is to propose the use of Islamic principles in developing an emotional attachment between Green Banking practices and the Muslim consumer market to facilitate Green Banking adoption.,Based on the theory of self-congruity, the authors have proposed a framework to analyze the congruity between Islamic principles and Green Banking. The argument is built on secondary data by identifying the Environmental, Social and Governance (ESG) dimensions of Green Banking and proving its congruence with teachings of the Holy Qur’an and Sunnah.,It is observed that the doctrine of Islam established for mankind 1,400 years ago consists of the same principles that are now being implemented in the shape of Green Banking. The dimensions of Green Banking are in line with Islamic teachings and, thus, can easily be adopted and marketed by banks, especially Islamic banks, targeting the Muslim consumers. The congruence of Green Banking with Islamic principles can play a major role in fostering the growth of this imperative ideology for the Green Muslim consumers. Islamic banks can market green products and services on the basis of religious congruity to the Muslim consumer market and create greater acceptability and loyalty.,The proposed model has not been empirically tested.,Limited research exists in the area of Green Banking adoption, especially in Muslim countries. Up until now, academic research has not been conducted on the congruity between the principles of Islam and Green Banking dimensions. This paper attempts to add to the unsaturated research area of Green Banking adoption by Islamic banks and how Islamic banks can gain a competitive advantage by building on the congruity between Green Banking and Islam.
24 citations
References
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TL;DR: In this paper, the statistical tests used in the analysis of structural equation models with unobservable variables and measurement error are examined, and a drawback of the commonly applied chi square test, in additit...
Abstract: The statistical tests used in the analysis of structural equation models with unobservable variables and measurement error are examined. A drawback of the commonly applied chi square test, in addit...
56,555 citations
Book•
01 Nov 1980
TL;DR: In his book Culture's Consequences, Geert Hofstede proposed four dimensions on which the differences among national cultures can be understood: Individualism, Power Distance, Uncertainty Avoidance and Masculinity as mentioned in this paper.
Abstract: In his bestselling book Culture's Consequences, Geert Hofstede proposed four dimensions on which the differences among national cultures can be understood: Individualism, Power Distance, Uncertainty Avoidance and Masculinity. This volume comprises the first in-depth discussion of the masculinity dimension and how it can help us to understand differences among cultures. The book begins with a general explanation of the masculinity dimension, and discusses how it illuminates broad features of different cultures. The following parts apply the dimension more specifically to gender (and gender identity), sexuality (and sexual behaviour) and religion, probably the most influential variable of all. Hofstede closes the book with a synthesizing statement about cultural values as they are linked to sexuality, gender and religion.
19,826 citations
Book•
01 Jan 1995
TL;DR: In this paper, the authors describe how the terms individualism and collectivism are used by an evergrowing legion of users and no one is better equipped to understand how these terms are used.
Abstract: Originally published in Contemporary Psychology: APA Review of Books, 1996, Vol 41(6), 540–542. To truly follow cross-cultural psychology one must know how the terms, individualism and collectivism, are used by an ever-growing legion of users. According to the reviewer, no one is better equipped to
7,050 citations