Role of social media in online travel information search
Citations
1,250 citations
Cites background or result from "Role of social media in online trav..."
...As Xiang and Gretzel (2010) note, social media also play an important role as information sources for travellers. This may, in part, be due to consumer need to reduce risk and obtain ‘independent’ third party opinion regarding online purchasing. As Riegelsberger, Sasse and McCathy (2005) have noted, one component of online trust emanates from reputation of the firm or website....
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...Similarly, in relation to trip planning, Xiang and Gretzel (2010) report on data that suggest a large proportion of travellers use search engines and social media when evaluating a destination....
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...It complements and adds to the previous tourism specific literature in this field, as an example, some of the recent work by Papathanassis and Knolle (2011), Vermeulen and Seegers (2009) and Xiang and Gretzel (2010)....
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...As Xiang and Gretzel (2010) note, social media web sites focussing on travel advice and/or reviews are becoming increasingly popular with tourists and are likely to continue to be used as an information source....
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...As Xiang and Gretzel (2010) note, social media also play an important role as information sources for travellers....
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1,060 citations
Cites background from "Role of social media in online trav..."
...In examining the likelihood that online travelers come across social media content during a web search process, Xiang and Gretzel (2010) reported that social media constituted more than one-tenth of the search results....
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...…has been regarded as a credible and important information source for travel planning, it is reasonable to find most of the previous social media-related studies focused on the research phase, particularly the information search process, of a travel planning process (e.g., Xiang & Gretzel, 2010)....
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...…2006, p. 30), some recent studies have suggested that social media play an important role not only for consumers in travel information search but also as a tourism marketing tool (Chan & Denizci Guillet, 2011; Huang, 2011; Inversini, Cantoni, & Buhalis, 2009; Munar, 2010; Xiang & Gretzel, 2010)....
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...Being one of the two “mega trends” that can significantly impact the tourism system (the other one being search engines; Xiang & Gretzel, 2010), social media have been widely adopted by travelers to search, organize, share, and annotate their travel stories and experiences through blogs and…...
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...As defined by Kaplan and Haenlein (2010) as well as Xiang and Gretzel (2010), social media are a group of Internet-based applications that exist on the Web 2.0 platform and that enable Internet users from all over the world to interact, communicate, and share ideas, thoughts, experiences,…...
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819 citations
Cites background from "Role of social media in online trav..."
...…the effect of user-generated content in tourism (e.g. Fotis, Buhalis, & Rossides, 2012; Jacobsen & Munar, 2012; Litvin, Goldsmith, & Pan, 2008; Xiang & Gretzel, 2010; Ye, Law, & Gu, 2009), while those factors motivating tourist involvement in social media have received less attention (Berger…...
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718 citations
704 citations
Cites background from "Role of social media in online trav..."
...The creation and accessibility of the Internet have fundamentally changed how travellers access information, the way they plan for and book trips, and the way they share their travel experiences (Buhalis & Law, 2008; Senecal & Nantel, 2004; Xiang & Gretzel, 2010)....
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...Social media are a current and constantly evolving phenomena involving CGC shared online (Kaplan & Haenlein, 2009; Stankov, Lazic, & Dragicevic, 2010; Xiang & Gretzel, 2010)....
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...This has radically altered the way in which information is created and disseminated (Buhalis & Law, 2008; Gretzel et al., 2000; Senecal & Nantel, 2004; Xiang & Gretzel, 2010)....
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...Consumers obtain information to assist in the trip-planning process and to make informed decisions about destinations, accommodation, restaurants, tours, and attractions (Chung & Buhalis, 2008; Ruzic & Bilos, 2010; Thevenot, 2007; Xiang & Gretzel, 2010)....
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...Xiang and Gretzel (2010) echo this fact noting that ‘the extent to which social media constitute the online tourism domain is not well understood in an objective, comprehensive way’....
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References
25,749 citations
"Role of social media in online trav..." refers methods in this paper
...Intercoder reliability was checked using Krippendorff’s Alpha (Krippendorff, 2004), which was 0.82, indicating there was a high level of agreement between the two coders....
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...Intercoder reliability was checked using Krippendorff’s Alpha (Krippendorff, 2004), which was 0....
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...This time, the Krippendorff’s Alpha was 0.74, which was a bit lower than the first round of coding....
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3,188 citations
"Role of social media in online trav..." refers background in this paper
...With the recent changes on the Internet that allow for easy content generation, consumers are gaining more power over what and how information is distributed and used on the Internet (e.g., Tapscott & Williams, 2006)....
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2,672 citations
"Role of social media in online trav..." refers background in this paper
...The Internet has fundamentally reshaped the way tourismrelated information is distributed and the way people plan for and consume travel (Buhalis & Law, 2008)....
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...…tourism will be focused on consumer centric technologies that will support tourism organizations in interacting with their customers dynamically (Buhalis & Law, 2008), this study provides useful insights into the new avenues tourism marketers need to pursue in order to achieve such a goal....
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2,504 citations
"Role of social media in online trav..." refers background in this paper
...Marketing researchers often use the label ‘‘electronic word-ofmouth’’ to describe the impact of such media content (Litvin et al., 2008)....
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1,201 citations