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Search Engine Optimization: Your Visual Blueprint for Effective Internet Marketing

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TLDR
A visual approach to the power of search engine optimization from a world-renowned Internet marketing expert Search engine optimization (SEO) is an evergrowing and powerful form of online marketing that allows business to grow in a faster, more cost-effective way by increasing traffic and visibility to a Web site.
Abstract
A visual approach to the power of SEO marketing from a world-renowned Internet marketing expert Search engine optimization (SEO) is an ever-growing and powerful form of online marketing that allows business to grow in a faster, more cost-effective way by increasing traffic and visibility to a Web site. This updated resource remains the only book of its kind to take a visual approach to the essential component of maximizing the effective marketing strategies that SEO provides. Packed with more than 600 screen shots, top Internet marketing expert Kristopher Jones explores search-engine marketing principles such as keyword generation, on-site optimization specifically regarding Web site structure, internal linking, URL structure, and content creation, and much more. Presenting the only known book on the market that takes a visual approach to the powerful and growing form of SEO marketing Covers the increasing role of social media Web sites as well as the convergence that is occurring between paid and organic search-engine marketing Offers you a strong foundation for developing successful SEO strategies Search Engine Optimization: Your visual blueprint for effective Internet marketing, Second Edition captures the immense potential of SEO and delivers it to you in a visually understandable way.

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Journal ArticleDOI

How to Use Search Engine Optimization Techniques to Increase Website Visibility

TL;DR: Professional communicators should progressively apply three key lessons to make it easier for audiences to find their web content through search engines and should keep up to date with frequently changing ranking algorithms and with the associated changing practices of search optimization professionals.
Journal ArticleDOI

The Components and Impact of Sponsored Search

TL;DR: Sponsored search has dramatically influenced how people interact with the Web and provided unparalleled reach, frequency, and control of marketing efforts and advertising campaigns.
Journal ArticleDOI

Influences of Search Engine Optimization on Performance of SMEs: A Qualitative Perceptive

TL;DR: This study uses multiple firms as cases to illustrate how SEO initiatives can impact performance for SMEs and found that in addition to increasing the rankings on SERPs, SMEs saw an increase in number of visitors to the site, the average time duration of users visiting the website, more user engagement and an increase of annual sales revenue.
Journal ArticleDOI

I.S. educational game: Adoption in teaching search engine optimization (SEO)

TL;DR: An educational game for teaching and learning of search engine optimization (SEO) based on previous articles about game-based learning (GBL) was designed and adopted and played by a group of undergraduate students in a digital marketing course to learn SEO concepts.