Segmentation of Tourists that Visit the City of Popayán (Colombia) according to Their Interest in Its Gastronomy
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"Segmentation of Tourists that Visit..." refers methods in this paper
...As such, and in order to know which median differs from another, MannWhitney’s U statistical is used (Mann and Whitney, 1947)....
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10,876 citations
"Segmentation of Tourists that Visit..." refers methods in this paper
...In addition, a hierarchical grouping method has also been used, followed by a nonhierarchical method (Hair et al., 2010)....
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9,365 citations
"Segmentation of Tourists that Visit..." refers background in this paper
...Kruskal and Wallis (1952) allows for the confirmation that the compared medians are not the same among the different clusters....
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1,368 citations
"Segmentation of Tourists that Visit..." refers background in this paper
...Richards (2011) indicates that creativity is based on cultural tourism and on its transformation into intangible culture and the participation in the daily life of the local community in the destination....
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...The conclusion of Quan and Wang (2004) allows for authors such as Babolian Hendijani (2016) and Mgonja, Backmand, Backman, Moore, and Hallo (2016) to research further into these two groups, concluding on the importance that gastronomy currently has as a primary or secondary motivation to visit a…...
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...Richards (2011) indicates that creativity is based on cultural tourism and on its transformation into intangible culture and the participation in the daily life of the local community in the destination. Because of this, creative tourism suggests an extension and, at the same time, a reorientation of cultural tourism, in the sense that creative tourists search for more active participation and, as such, better personal development (Tan et al., 2014). Creative tourism is based on the tourist wanting to better understand the local community and learn about their way of living and their culture, hoping to be considered part of it. Due to this, a new brand of tourism focused on UCCNs is being generated. In this regard, Rosi (2014) indicates that the UCCN has two aspects: first, as a brand similar to WHS or ICH which can be used to attract tourists (the city of Popayán has already had its Holy Week processions recognized as an ICH); second, as a way of cooperation among the different cities which enjoy this recognition....
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...For their part, Quan and Wang (2004) indicate that tourists can be segmented according to their interest in gastronomy....
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...The birth in 2004 of the UCCN was useful for the preservation and development of urban areas, using culture as a strategic element for sustainable development (Rosi, 2014). This is due to the creative consumer looking for more innovative experiences when it comes to traditional cultural tourists (Tan, Luh, & Kung, 2014). Specifically, UNESCO (2006) discriminates in favor of the existence of creative cities in developing countries....
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604 citations
"Segmentation of Tourists that Visit..." refers methods in this paper
...Thus, one of the most common techniques in the field of tourism is factor-cluster analysis (Park & Yoon, 2009; Prayag, 2010)....
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