Journal ArticleDOI
Segmenting Tourism in Rural Areas: The Case of North and Central Portugal
Reads0
Chats0
TLDR
A self-administered survey in four languages was obtained from 200 visitors in the study area, and four useful benefit segments were identified, and implications for market development are discussed as discussed by the authors.Abstract:
The primary purpose of this study was to segment and profile the needs of rural tourists so as to provide a better understanding of rural tourism in Portugal. A self-administered survey in four languages was obtained from 200 visitors in the study area. Four useful benefit segments were identified, and implications for market development are discussed.read more
Citations
More filters
Journal ArticleDOI
The core of heritage tourism
TL;DR: In this paper, the authors investigated the relationship between personal characteristics, site attributes, awareness, perceptions, and behavior (before, during, and after) and found that those who view a place as part of personal heritage are likely to behave significantly differently from others.
Journal ArticleDOI
Segmentation by motivation in rural tourism: A Korean case study
Duk-Byeong Park,Yoo-Shik Yoon +1 more
TL;DR: In this article, a self-administered survey in four languages was collected from 252 tourists in the study area, and a factor-clustering method identified four distinct segments: family togetherness seeker, passive tourist, want-it-all seeker, and learning and excitement seeker.
Journal ArticleDOI
Impacts of Peer-to-Peer Accommodation Use on Travel Patterns
Iis P. Tussyadiah,Juho Pesonen +1 more
TL;DR: In this article, the authors identify how the use of peer-to-peer accommodation leads to changes in travelers' behavior and identify how these changes can affect expansion in destination selection, increase in travel frequency, length of stay, and range of activities participated in tourism destinations.
Journal ArticleDOI
A benefit segmentation of tourists in rural areas: a Scottish perspective
TL;DR: In this paper, the characteristics and impacts of rural tourists have been studied in depth, however, there has been relatively little consideration of the rural tourists themselves, and most of the visitors being in fact fairly informal in their holiday behaviour and showing a limited interest towards rural lifestyle.
Journal ArticleDOI
Beyond “Commonsense Segmentation”: A Systematics of Segmentation Approaches in Tourism
TL;DR: A systematics of segmentation approaches is proposed and the managerial usefulness of novel approaches emerging from this systematics is illustrated to offer academics and practitioners a menu of exploratory techniques that can be used to increase market understanding.
References
More filters
Journal ArticleDOI
The Impact Of Tourism Development On Residents' Perceptions Of Community Life
TL;DR: In this paper, a survey was conducted in 20 rural communities as part of the 1985 Colorado Rural Recreation Development Project administered by the University of Colorado-Boulder to determine whether residents' perceptions of community life satisfaction vary with the levels of tourism development in theircommunity.
Journal ArticleDOI
Travel Motivations of Japanese Overseas Travelers: A Factor-Cluster Segmentation Approach:
TL;DR: In this article, a factor-cluster market segmentation approach was used to delineate the motivations of Japanese travelers who travel abroad for pleasure based on six push motivation factors, and cluster analysis was employed to identify similar respondents based on their motivations.
Related Papers (5)
Segmentation by motivation in rural tourism: A Korean case study
Duk-Byeong Park,Yoo-Shik Yoon +1 more