Services Pricing through Business Value Modeling and Analysis
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...This created the possibility to conduct my research on a global scale and researching different customer segments, which was important because customer perceived value differs between segments (Ding, 2007; Hinterhuber, 2008b; Nagle et al., 2011; Ulaga & Chacour, 2001; Hinterhuber, 2004; Harmon et al., 2009)....
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...Then again, customer perceived value differs between segments and distinctive corporations (Ding, 2007; Hinterhuber, 2008b; Nagle et al., 2011; Ulaga & Chacour, 2001; Hinterhuber, 2004)....
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...In addition, the price and value of competitive offerings have to be taken into account (Hinterhuber, 2008b; Ulaga & Chacour, 2001; Nagle et al., 2011; Hinterhuber, 2004; Ding, 2007)....
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...Nähring, 2011 18 (4) Segments – different customer segments and perhaps even distinctive corporations might have dissimilar value perceptions as they use the product or service in distinctive ways (Ding, 2007; Hinterhuber, 2008b; Nagle et al., 2011; Ulaga & Chacour, 2001; Hinterhuber, 2004; Harmon et al., 2009)....
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...Moreover, value-based pricing is highly applicable to services (Ding, 2007)....
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